Thus‚ brand name translation as other translation is a form of cross-cultural communication and is influenced by various cultural factors. This paper tries to explore the methods of English-Chinese brand name translation in light of the features of Chinese consumer psychology. Key words: brand names; Chinese consumer psychology; translation; methodsIntroductionNowadays‚ brand plays a more important role in the economic life in China and it affects people ’s life from every aspect. Consequently‚
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COMPARISON BETWEEN JAPANESE AND CHINESE TRADITIONS Other than their geographical nearness‚ the countries of Japan and China share many similarities. Both countries have established excellent senses of national identity and extremely rich cultures. Since both countries have existed for quite some time‚ their histories have crossed during several periods. These nations also share similar value systems and religions‚ which have influenced each other. However‚ the Chinese civilization was older than the
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Evolution of Chinese Calligraphy China is known for its beauty and intellectual prestige but the one thing that mostly stands out when speaking of Chinese art is the form of calligraphy. It is known to be one of the earliest forms of writing that can be translated‚ which began thousands of years ago and is still used today. Chinese calligraphy was invented and developed by the ancient Chinese who used the innovation as a method of written communication. Throughout the years‚ the Chinese calligraphy
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thought and behaviours. There are two major distinctive parenting styles in the world‚ Western and Eastern styles. American parenting and Chinese parenting have a significant difference‚ which is talking about how they treat their children‚ expectation‚ and children’s freedom. There is a different way about how they treat their children between American parents and Chinese parents. American parents like to award or praise their children. They agree compliment and encouragement can help the children develop
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SCRREEN Balzac and the Little Chinese Seamstress Jessica Allardyce Words (Without Quotes) : 1200 Daj Sijie’s novel Balzac and the Little Chinese Seamstress‚ and the film of the same title‚ are both set against the historical background of the Great Cultural Revolution of China. This campaign‚ which ran from 1966 to 1976 by Chairman Mao‚ aimed to re-educate young intellectuals by the poor peasants of China. Specifically‚ Balzac and the Little Chinese Seamstress follows the story of
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Chinese poetry From Wikipedia‚ the free encyclopedia HYPERLINK http//en.wikipedia.org/wiki/FileQuatrain_on_Heavenly_Mountain.jpg Quatrain on Heavenly Mountain by HYPERLINK http//en.wikipedia.org/wiki/Emperor_Gaozong_of_Song_China o Emperor Gaozong of Song China Emperor Gaozong Chinese poetryis HYPERLINK http//en.wikipedia.org/wiki/Poetry o Poetry poetrywritten‚ spoken‚ or chanted in the HYPERLINK http//en.wikipedia.org/wiki/Chinese_language o Chinese language Chinese language. The various versions
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I‚ ‚ read 471 pages of Graceling by Kristin Cashore. This book has a majority of conflicts that are solved throughout the novel‚ though the main conflicts occur in the very first chapter‚ when Katsa‚ the main character‚ rescues a Lienid grandfather who had been kidnapped and imprisoned in a dungeon cell. This books genre is fiction since this story occurs in a very different world from ours. Kasta and the council‚ a group that has grown throughout all seven kingdoms‚ know who kidnapped the Lienid
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The Chinese Connection: Reconstructing Masculinity in the Face of Adversity Through portrayed resistance of foreign domination‚ The Chinese Connection builds a heroic masculine Chinese identity that revisions China’s past. As the film opens‚ the narrator informs viewers of what the story will be about: the death of a martial arts master in rural China. However‚ by calling attention to the many rumors regarding master Ho’s death‚ the narrator is essentially emphasizing the unreliability of the
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"the most distinguished Chinese people" by Mahatma Gandhi in India. The Spirit of the Chinese People is the representative work of GuHongming and it collected from a series of papers with the core of the spirit of the Chinese people. At the time of facing Western powers bullying the Chinese nation and discriminating against the Chinese culture‚ Gu Hongming is to reveal the main thrust of the spiritual life of the Chinese people‚ expounding the eternal values of Chinese traditional culture.
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basic content of verbal communication. Due to the different cultures‚ histories and social systems‚ habits of Chinese and English address terms are different. It is of great help for English language learners to communicate with understanding these differences. In this dissertation‚ address terms are divided into the name address‚ kinship terms‚ social address and reference terms. Chinese address terms system is complex and detailed‚ and includes hundreds of address terms. While English address terms
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