occurred in the Atlantic world as a result of new contacts among Western Europe‚ Africa‚ and the Americas from 1492 to 1750. Present day is worlds away from how the world was roughly 500 years ago. One of the biggest events that will ever stand between now and then occurred. Christopher Columbus was a Spanish explorer who was determined to find a new route to India. In its place‚ he discovered America in 1492. Between 1492 and 1750‚ the new contacts between Western Europe‚ Africa‚ and the Americas
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A. Problem statement: Optical Distortion Inc.(ODI) is a small new company‚ not yet in business‚ with a patent for an innovative product designed to prevent chickens from cannibalism behaviors toward each other. These lenses are used instead of traditional way of debeaking. ODI must develop marketing strategies about targeting‚ positioning and optimal pricing to launch its new product. B. Recommendation: The dilemma ODI faces is whether introduce its product at a higher price
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company that produces contact lenses for chickens. ODI believes that the use of contact lenses for chickens is a superior solution for poultry farms relative to the current alternative manners that farmers use to prevent cannibalism among their chickens – something that is the cause of mortality rates of up to 25% on some farms. Given the fact that these lenses can cut mortality rates down to as low as 4.5% (compared to the current common alternative of debeaking chickens‚ which brings mortality
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............................................................. 4 iii. Price analysis ........................................................................................................................... 4 1. Differentiation strategy: Value of ODI Lens (Savings for farmers) ................... 4 2. Price strategy ........................................................................................................................... 4 3. Publicity ..........................................
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Discussion 1. What characteristics of the ODI contact lens are likely to make it appealing or unappealing to different types of chicken farmers? [If desired‚ this question can be rephrased to include a specific reference to literature on diffusion of innovations.] Advantages: reduction in mortality due to cannibalism among chicken from 25% to 4‚5% decrease in egg-production loss (savings on egg-production) savings on feed expenses fast process of installing the lenses reliable supplier (New World) reduction
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III. Pricing Strategy 2 Skimming -> penetration IV. Recommendations 2 Case Facts Robert D. Garrison working with Ronald Olson invented in 1965 the ODI lens to mimic the effect of cataracts on chickens The contact lens for use on chicken was originally designed by Robert Garrison and collaborations were made with Ronald Olson to test and refine the lenses In 1966 an investor saw the project feasible and they had formed a corporation; Optical Distortion Inc. The company was formed in response to huge
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Distortion Case Analysis Introduction In an effort to solve the cannibalization problem of chickens and to find a more efficient alternative for the practice of debeaking‚ Robert D Garison‚ owner of a large farm in Oregon‚ and Ronald Olsen‚ a businessman‚ formed the Optical Distortion Lens Inc. in 1965. They invented a revolutionary product‚ a lens for chickens that would stop the cannibalization between chickens and received a patent on it. In 1973‚ Optical Distortion got into an agreement with New
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EFFECTS OF VERMICAST AND CHICKEN DUNG MIXED WITH VERMICAST AS ORGANIC FERTILIZERS ON THE GROWTH AND YIELD OF STRING BEANS IN LILOY NATIONAL HIGH SCHOOL DURING THE MONTHS OF JULY-OCTOBER 2013 A Research Paper Presented To Dr. Leah A. Gumela Liloy National High School Liloy‚ Zamboanga del Norte In Partial Fulfillment Of the Requirements in Research II By Group 6 Zennia Mae S. Ramirez Christine Ann L. Villarin Eusebio P. Gamil jr. Glomark O. Pahignalo Glenda
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1) - What characteristics of the ODI contacts are likely to make it appealing/unappealing to chicken farmers Characteristics of the product : new contact lenses for nonhuman application • depth perception reduced to about 12" • visual acuity greatly reduced (astigmatism) • hydrophilic polymer : no irritation problem • slightly larger than the eye opening to keep it in place • red tint alters appetite of chickens and cannibalism tendencies • distortion built into the crown • inner eyelid
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Young soo Han Kevin Yang Jay Chi Lenny Liao Brad Standridge As of 1974 the chicken population in the US is already in excess of 400 million birds‚ with slow but steady growth expected through 1980. Given that fact that a great many of these birds live in tight quarters on very large chicken farms‚ a means of combating the chicken’s natural instinct to peck other chickens is needed. Pecking can actually lead to high mortality rates in flocks (cannibalization)‚ which in turn
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