ODI contact lens is a revolutionary new product‚ which is aimed at replacing the traditional de-beaking technique used by farmers to minimize cannibalism among chickens. Being unique‚ there is no competition to the product in the market and hence ODI has the first mover advantage. There is very little awareness about the advantages of ODI among potential customers (chicken farmers). This product is in the introduction phase of the Product Life Cycle and the ODI team is faced with the task of developing
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Running Head: GLASSES VS. CONTACTS 1 Eyeglasses versus Contact Lenses Boone English 121 Instructor: Jill Mosley July18‚ 2011 GLASSES VS. CONTACTS 2 Eyeglasses vs. Contacts Lenses The human eye is an organ that allows vision. Some people suffer from a common vision problem called “Hyperopia or farsightedness” (Dictionary.com‚ 2011). People with Hyperopia can see objects that are far away‚ but have a hard time seeing things that are close. Another vision problem is
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should use cosmetic contact lenses or not” Abstract In Asia‚ girls wearing the cosmetic contact lenses are already become trendy‚ it is very popular these few years. What are cosmetic contact lenses? When you go shopping or buying something online‚ you may seen some cosmetic contact lenses that they say wearing the cosmetic contact lenses you can get a big eye or switch your color from brown to blue. They also use many models who are charming and wearing the cosmetic contact lenses to attract more
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Nike Maxsight Contact Lenses Descriptive Research Design Designed for athletic individuals in need of vision correction‚ Nike’s Maxsight contact lenses were developed through a partnership with Bausch and Lomb. The new lenses are available in grey-green or amber colors‚ depending on the primary sport of choice. Offering distortion-free optics by reducing glare and boosting contrast help Nike athletes “See Sport Better.” In addition‚ the Maxsight lenses filter over 90% of harmful blue light
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Optical Distortions (ODI) is a start up with limited resources and a product that can change the egg production business. Its product‚ contact lenses for chickens‚ would reduce the vision of the hen and achieve two desirable results in the behavior of the chicken. These behaviors include reduction in cannibalism and reduction in amount of food required for chicken. And as a further result‚ the reduction in cannibalism rate removed the need to debeak the birds‚ which adds further economic value to
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Case Study of Vistakon and Disposable Contact Lenses Vistakon is a well-established‚ overwhelming market leader in the disposable contact lens industry‚ based on strong brand equity and channels of distribution. Additionally‚ as a subsidiary of Johnson and Johnson‚ Vistakon has considerable resources at its disposal. The launching of 1 Day Acuvue‚ with newly invested manufacturing technology in place‚ provides a great opportunity to preempt competition and thus enhance its positioning. However
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1.What characteristics of the ODI contact lens are likely to make it appealing/unappealing to different types of chicken farmers? The appealing characteristics of the ODI contact lens are the following: Instead of debeaking‚ using ODI contact lens will cause no trauma to the chickens and also no weight losses‚ no reduction in egg production and can reduce chicken cannibalization effectively. Further more‚ using ODI contact lens can also reduce the farmer’s feed cost and bring greater feeding
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Recommendations: ODI Inc wants to launch a product that is completely new‚ technologically advanced and performs well as demonstrated in the initial tests. The ODI lens helps farmers by controlling cannibalization among birds at farms. Cannibalization is an issue that is more prevalent in farms with a large number of chickens as they fight for food and their territory. ODI lens helps in distorting the vision of the chicken and thereby curbing both these issues without causing much trauma to the chicken. The
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I recommend that Vistakon commence its launch nationwide. 1-Day Acuvue Disposable Contact Lenses (1-D Acuvue) represents a differentiated and exciting soft contact lens product. The point of difference of 1-D Acuvue relative to other soft contact lenses is its convenience and comfort. The primary market segment for 1-D Acuvue is the part-time contact lens wearer (3.9MM of total U.S population)‚ who wore them only on certain events. Vistakon would encounter less price resistance with these part-time
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REDUCE THE RISK OF WEARING CONTACT LENSES General purpose = To inform Specific purpose = To inform my audience about the important steps to reduce the risks of wearing contact lenses. Central idea = There are three important important steps to reduce the risks of wearing contact lenses which are cleans hands properly and use the correct contact lens solution‚ follow the correct contact lens replacement schedule
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