Closing Case 1: “Planning for the Chevy Volt” 1. From the case of Chevy Volt‚ it shows that in the large corporation such as GM‚ there is much complexity than the small company. The strategic decision making is required the vision of the leader of the company in order to drive the company into the profitable and sustainable way which is the goal of business. However‚ people in a group of management committee do not always think the same and it is hard to judge at the first place whether the
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future are straightforward: • Continue to execute the North America turnaround plan; • Grow aggressively in emerging markets; • Continue development and implementation of GM’s advanced propulsion strategy; • Improve business results The Chevrolet Volt has been named the most influential product in the General Motors repositioning strategy by top executives because of its direct correlation to all the core business initiatives through some form. As Chevrolet has repositioned itself in North America
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Closing Case: Planning for the Chevy Volt 1. What does the Chevy Volt case tell you about the nature of strategic decision making at a large complex organization like GM? From the Chevy Volt case‚ we can see that GM is a large complex organization and has a lot of processes to make any decision in changing their strategic plan. Moreover‚ they sticked to the past failure that they had experienced. Therefore‚ they moved too slow and missed the opportunity to change or adapt themselves to the external
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Chevy Volt What does the Chevy Volt case tell you about the nature of strategic decision making at a large complex organization like GM? From the Chevy Volt case‚ we can see that GM is a large complex organization and has a lot of processes to make any decision in changing their strategic plan. Moreover‚ they sticked to the past failure that they had experienced. Therefore‚ they moved too slow and missed the opportunity to change or adapt themselves to the external trend or a better opportunity
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Chevy Volt – An American Revolution in Energy Independence This paper begins by analyzing the marketing environment of the GM/Chevrolet Volt and then discusses the target market for this electric extended range vehicle along with a proposed marketing strategy and recommendations. Marketing Environment The market environment refers to all of the forces that affect marketing management’s ability to build and maintain successful relationships with target customers. It consists of both
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Strategic Management Closing Case Page 36 Planning for the Chevy Volt 1. What does the Chevy Volt case tell you about the nature of strategic decision making at a large complex organization like GM? Increase in oil price‚ Limit carbon emission goes green‚ and the cost of manufacturing lithium ion batteries was falling 2. What trends in the external environment favored the pursuit of the Chevy Volt project? Toyota best selling hybrid Prius shows the customer demand
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the company. There were several areas that put the company into the situation of making inappropriate strategic decision. The project was initially proposed by top two managements. Due to lack of thorough analysis and plan‚ they could not convince other managers in order to pursue this Chevy Volt project. This implied the missing link of strategic leadership that should have been a transformational force. In addition‚ the shareholder’s wealth creation had not been properly addressed and the well-defined
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1. What does the chevy volt case tell you about the nature of strategic decision making at large complex organization like GM? The Chevy Volt case tells me the nature of the strategic decision making at a large complex organization like GM can be difficult and challenging due to having to convince other managers to agree with the ideas for new strategies. In the case it states that the two persons‚ GM’s vice chairman and the head of RD&D had already proposed to make the Volt in 2003 but were turned
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Chapter 1: Planning for the Chevy Volt Case Discussion Questions 1. What does the Chevy Volt case tell you about the nature of strategic decision-making at a large complex organization like GM? The Chevy Volt case indicates that strategic decision making at a large company like General Motors often does not take time to consider all the angles or facts that may influence the decision. In a large corporation‚ many different sets of information are held by different departments. Perhaps
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ANSWERS TO CASE DISCUSSION QUESTIONS 1. What does the Chevy Volt case tell you about the nature of strategic decision making at a large complex organization like General Motors? Strategic decision making is often met with cognitive biases that are formed around prior victories or defeats. 2. What trends in the external environment favored the pursuit of the Chevy Volt project? Trends included increases in oil prices‚ global warming‚ costs of manufacturing lithium ion batteries was falling
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