THE THEORY OF THE FIRM Notes by:Ramon Somar THE THEORY OF THE FIRM Even though managerial economics is not concerned solely with the management of business firms‚ this is its principal field of application. To apply managerial economics to business management‚ we need a theory of the firm‚ a theory indicating how firms behave and what their goals are. The concept of the firm plays a central role in the theory and practice of managerial economics. An understanding of the reason for the existence
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Managerial theories of the firm Managerial theories of the firm place emphasis on various incentive mechanisms in explaining the behaviour of managers and the implications of this conduct for their companies and the wider economy. According to traditional theories‚ the firm is controlled by its owners and thus wishes to maximise short run profits. The more contemporary managerial theories of the firm examine the possibility that the firm is controlled not by its owners‚ but by its managers‚ and
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large firms have over smaller firms and vice-versa‚ in the pursuit of entrepreneurial activity. As an enterprise can be defined as private business‚ it can thus be separated into two main categories which are small firms and large firms. Within many countries and many industries there are normally a large number of small firms and a smaller number of large firms as can be seen in the United Kingdom where there are only a few thousand large firms and over 4 500 000 small to medium sized firms according
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Global firm? How are distinguishable from those of a traditional firm that seek to expand with a more traditional evolutionary process? The Born Global firm phenomenon refers to those special firms that adopt an international approach right from their birth The general characteristics of Born Global firms differentiate themselves from other multinationals in their growth stages. Born Global firms typically operate in a narrowly defined market niche‚ which makes it harder to grow in a small
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05/08/2012 Last topic: THEORY OF THE FIRM Topic 5 Market Structures (I) Nature of the firm Theory of production Fixed v/s Variable factors Time periods Product concepts – TR‚ AR‚ and MR Product curves & Economic intuition Theory of costs – Short Run TC‚ FC and VC (AFC‚ AVC and SAC) SAC and SMC Cost curves & Economic intuition Relationship between product and cost curves Theory of costs – Long Run TC LAC and LMC Cost curves & Economic intuition Economies and Diseconomies of scale Theory
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structure and firms strengths and weaknesses determine their choice of corporate strategy and organisational structure  Both corporate strategy and organisational structure influence the economic performance of the firm and the market in which it sells  One of the main goals for strategy implementation is to achieve synergy between functions and business units (Hunger and Wheelen) Organisational Structure  Organisational Structure arrangement whereby the firm motivates
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17. Marke4ng in the global firm Dr. Holger Siemons 17. Marke4ng in the global firm IKEA case study on global marke4ng Global marke4ng strategy Targe4ng customer segments and posi4oning Standardiza4on and adapta4on Global branding Global product development Interna4onal pricing Interna4onal marke4ng
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Balance sheets: the basics A balance sheet is a financial statement at a given point in time. It provides a snapshot summary of what a business owns or is owed. It states what assets the business ownes and what it owes – liabilities‚ at a particular date. The balance sheet is uded to show how the business is being funded and how those funds are being used. The balance sheet is used in three ways: • for reporting purposes (limited company’s annual accounts) • help interested
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Corporate Strategy During the late 1990’s‚ Gucci portrayed the characteristics of a firm with a differentiated business-level strategy. Gucci provides value to their customers with high quality luxury goods which consist of unique product features in relation to their rival competitors. One example of Gucci’s distinct quality is the prestigious image of their brand name using the famous “GG” logo on their items. Gucci is a successful firm in the luxury goods industry with
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CHAPTER 9 OLIGOPOLY AND FIRM ARCHITECTURE 1. The demand function for a product sold by an oligopolist is given below: QD = 370 – P The firm’s marginal cost function is given below: MC = 10 + 4Q Calculate the equilibrium price and quantity. Solution: P = 370 – Q so TR = 370Q – Q2 and MR = 370 – 2Q MR = 370 – 2Q = 10 + 4Q = MC so Q = 60 and P = 310 2. The demand function for a product sold by an oligopolist is given below: QD = 135 – 0.5P The firm’s marginal cost function is given
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