Bank Limited…………………………………………………….2 BASIC Bank at a glance…………………………………………………………………..3 Business Philosophy………………………………………………………………………4 Mission of BASIC Bank…………………………………………………………………..4 Objectives of BASIC Bank Ltd…………………………………………………………...5 Corporate Strategy………………………………………………………………………...5 Organizational Goals and objectives……………………………………………………...6 Motto of BASIC Bank limited…………………………………………………………….6 Vision of BASIC Bank……………………………………………………………………6 Functions of BASIC Bank………………………………………………………………...7 Technology
Premium Bank
context of global expansion and competition of numerous businesses‚ effective marketing management is one of the key factors of success‚ playing an essential role in obtaining competitive advantage. Hence‚ the success of a company is determined by its ability to identify customers’ needs and offering products and/or services to satisfy them. WHSmith is a UK brand with world-wide recognition‚ best known for its chain of shops selling books‚ stationery‚ newspapers‚ magazines and entertainment products
Premium Marketing
Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Marketing strategy is a method of focusing an organization ’s energies and resources on a course of action which can lead to increased sales and dominance of a targeted market
Premium Marketing
Apple tablet which is produces tablets and iPad phones for the blind people Samsung note produces smartphones for the blind people where they can manage contacts‚ using speech input to send text messages and tag previous routes or hazards using navigation apps Laptops off-the-shelf laptop computers equipped with screen-access technology or specialized devices for the blind‚ often referred to as notetakers or personal data assistants Audio books which is play on special playback equipment Special
Premium Mobile phone Blindness Laptop
“How Have Global Economic/Financial Crises Affected FDI?” Table of Contents Table of Contents …..…………………………………………………………………………...2 Abstract……………………………………………………………………………………………3 1. Introduction………………………………………………………………………………3 1.1 Preamble 1.2 Research Importance 1.3 Aim of Work 1.4 Thesis Statement 2. Theoretical Background…………………………………………………………………4 2.1 What is meant by an Economic and Financial Crises……………………………..4 2.1.1 Defining an Economic/Financial Crisis…………………………………………...4
Premium Financial crisis Recession Investment
w w om .c s er International General Certificate of Secondary Education ap eP m e tr .X w UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS MARK SCHEME for the June 2005 question paper 0452 ACCOUNTING 0452/03 Paper 3‚ maximum raw mark 100 This mark scheme is published as an aid to teachers and students‚ to indicate the requirements of the examination. It shows the basis on which Examiners were initially instructed to award marks. It does not indicate the
Premium 1920 1918
Early marketing strategies: Videocon offered brand at affordable cost‚ which gave strength to their marketing activities. They mapped their marketing platform and established each segment with prompt marketing communication to the customers. Their multi-brand strategy helped them present at higher-end‚ mid-end and to the lower end segments to tap huge urban and rural area. Entertainment and sports have been their major sectors for advertising and promotional strategies. With sponsorship in Cricket
Premium Shahrukh Khan Shahrukh Khan Marketing
pricing‚ etc. Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first‚ and then lowers the price over time where a new‚ innovative‚ or much-improved product is launched onto a market. The objective with skimming is to “skim” off customers who are willing to pay more to have the product sooner; prices are lowered later when demand from the “early adopters” falls. The success of a price-skimming strategy is largely dependent on the inelasticity
Premium Marketing
Strategic marketing and marketing strategy: domain‚ definition‚ fundamental issues and foundational premises Rajan Varadarajan Received: 20 April 2009 / Accepted: 24 September 2009 / Published online: 28 October 2009 # Academy of Marketing Science 2009 Abstract This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy‚ the focal organizational strategy construct
Premium Marketing Strategic management
The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
Premium Marketing