MEMORANDUM TO: Donald Triggs‚ President and CEO‚ Vincor International Inc. FROM: Vice-President‚ Marketing and Business Development DATE: September 19‚ 2009 SUBJECT: Growth Strategy for Vincor Vincor needs to align itself in the marketplace such that it can continue to be a market leader and grow internationally. The Canadian wine market is stagnant with limited growth opportunities in a few segments - red‚ premium‚ varietal‚ and ice wines. Supply is always a big concern and government
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Executive Summary The purpose of this report is to thoroughly analyse the German wine market in order to suggest the best suited entry mode for the Australia wine company‚ GoldenDrops. A detailed study of the company is done to identify its strengths and weaknesses. The company is highly reputed and has the global experience required to enter the German wine market. The German wine market is deeply explored and analysed to identify the opportunities and threats that GoldenDrops is likely to face
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Agenda • Overview • History • Background • Mission Statement • Current strategies • Major acquisition by Vincor Vincor’s history can be followed back to 1874 with the foundation of Niagara Falls wine organization‚ established by Thomas Bright and Francis Shiriff. In 1993‚ these organizations; Cartier‚ Inniskillin and T.J. Splendid‚ consolidated together to frame Vincor. With a general piece of the overall industry of 25%‚ Vincor has immovably settled itself as Canada’s driving
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For wine lovers‚ wine cellars in Houston‚ TX aren’t a luxury‚ they’re a necessity. Wine drinking and collecting as an avocation can be addictive and can offer you no end of satisfaction as you immerse yourself in the history and art of winemaking‚ discover new vintages and share the wine you love with friends and family. Having your own wine cellar in your home is a natural extension of your love affair with wine; but before you make the commitment to set aside even a small part of your home for
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Soroh Stept Case 4 Leadership in Global Management LDR-422 BLR Hardy: The question of the day‚ Kelly or Banrock Nurturing wine is very complicating. There are many different types of wine and each type needs to be nurtured in a different way. What I find very fascinating about the wine industry is that most of the wines only contain one ingredient but yet there are still have many different flavors. I image it like a baby‚ each baby is born innocent‚ all babies act the same but as they grow older
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Robert G. Mondavi‚ the son of poor Italian immigrants‚ began making wine in Califor¬nia in 1943 when his family purchased the Charles Krug winery in Napa Valley where he served as a general manager. In 1966‚ at the age of 54‚ after a severe dispute over control of the family-owned winery‚ Robert Mondavi used his personal savings and loans from friends to start the flagship Robert Mondavi Win¬ery in Napa Valley with his eldest son‚ Michael Mondavi. Robert’s vision was to create wines in California
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Winemaking methods Winemaking techniques vary widely in Rioja but a majority of wines produced in Rioja are blends of different types‚ the most important one of these grapes is undoubtedly Tempranillo. This is the most beloved grape for producing red wine in Rioja and usually stands for more than half of the blend. Tempranillo gives a more elegance and a more refined Rioja wine. One would then use other grapes to compliment the flavor from the Tempranillo grape. Once the wine has been fermented
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Raventós i Blanc’s competitive position Raventós i Blanc’s brand was built on strong values such as high quality‚ uniqueness‚ character of the wine‚ property of the vineyards‚ tradition and heritage of a family business‚ perfection and innovation even if the low size of the business limits the investments in innovation and technology. From the competitive perspective‚ the company has two different positions in the Spanish market and in the external market. In Spain‚ Raventós i Blanc’s brand was
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http://www.wine.zeani.com/newworldwine_oldworldwine/index.htm Old world wines include the wines of Europe. Countries producing old world wines are: 1. France 2. Italy 3. Spain 4. Portugal 5. Germany On the other hand‚ new world wines would include everybody else. Some of the most popular new world regions are: 1. The USA‚ especially California 2. Australia 3. Chile 4. Argentina 5. New Zealand 6. Canada 7. South Africa In the old world‚ fruit is subjected to higher
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GLOBAL MARKETING ASSIGNMENT – 3rd December 2012 FLORIAN PROTOY Introduction I had chosen to export a new French product to Greece. The product is a cocktail‚ which came to life in Saint Tropez in the South of France. This sparkling wine cocktail is mainly based upon a rosé wine‚ mixed up with a flower of peach and carbonated water. The modern style bottle containing a refreshing drink‚ with an amazing touches of fruits flavours to embellish your senses. Ice Tropez is probably an interesting
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