6.2.1. General Characteristics of district Ahmednagar district‚ which is known to be the ‘Place of Saints’‚ is located between Pune and Aurangabad on road line and between Manmad and Daund on railway line. It is the largest district in area in Maharashtra comprising 14taluka places. Ahmednagar district is on the fore-front in co-operative movement in the country owing to the strong presence of 16 Sugar factories‚ distilleries‚ spinning mills‚ paper mills‚ milk federation‚ dairy etc. in the co-operative
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Portacabin Case (it designs and delivers modular buildings) An effective marketing campaign takes account of the principles of the AIDA model. Raising awareness and creating interest may involve the use of promotional techniques. The sales force will then turn interest into sales. Research at Portakabin focuses on two key performance indicators (KPIs): • Customer satisfaction - customer surveys determine the level of clients’ happiness and what issues affect them. The results are used to
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Of the characteristics common to good him Mike‚ what’s up listeners‚ which do you consider the most important in a customer service organization? 1.Patience A good customer service representative is able to remain patient. [ Often‚ customers will not have all the needed information to help address their problem‚ the problem may be a common one (when there is a manufacturing‚ or other service defect)‚ or the problem may even be the result of a customer’s own mistakes. In all of these cases‚ a little
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February 2011 Master of Business Administration - MBA Semester 2 MB0046 – Marketing Management - 4 Credits Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 What is Marketing Information System? Explain its characteristics‚ benefits and information types. (10 marks) Q.2 a. Examine how a firm’s macro environment operates. (5 marks) b. Mention the key points in Psychoanalytic model of consumer behaviour. (5 marks) Q.3 Explain the key roles
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A structural model of fashion-oriented impulse buying behavior Eun Joo Park Dong-A University‚ Busan‚ Korea‚ and Eun Young Kim and Judith Cardona Forney School of Merchandising and Hospitality Management‚ University of North Texas‚ Denton‚ Texas‚ USA Abstract Purpose This study aims to examine the causal relationships among fashion involvement‚ positive emotion‚ hedonic consumption tendency‚ and fashion-oriented impulse buying in the context of shopping. Design/methodology/approach
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A characteristic trait of Ukraine’s export policy remains its inconsistency with the foreign policy priorities announced by the state: integration with the European Union‚ a deepening of co-operation with Russia and with the U.S. This is demonstrated by the analysis of the geographic structure of Ukraine’s exports of goods. In 1999‚ only 18.3% of goods exported from Ukraine were supplied to EU member countries (while there was a general tendency toward an increase in the EU share)1‚ and the share
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Nobility‚ bravery‚ loyalty. These characteristics describe a true epic hero who people admire for their great achievements. In The Hobbit‚ J.R.R. Tolkien illustrates Bilbo’s ‘journey’ of becoming an epic hero. Bilbo Baggins‚ a hobbit who loves the comfort of home‚ as well as food even more. As a Baggins‚ Bilbo does not go on adventures until Gandalf‚ a wizard‚ claims Bilbo the burglar of the dwarves adventure to the Lonely Mountain. Many readers like to believe that Bilbo Baggins becomes an anti-hero
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Case Study 14- AUB - EMBA Program HR Capital Management - Training & Development Siemens Builds a Strategy Oriented HR System “Siemens is a 150-year-old German company‚ but it is not the company it was a few years ago. Until recently‚ Siemens focused on producing electrical products. Today the firm has diversified into software‚ engineering‚ and services‚ and is also global‚ with over 400‚000 employees working in 190 countries. In other words‚ Siemens became a world leader by pursuing
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Value‚ Satisfaction‚ and Loyalty In this chapter‚ we will address the following questions: 1. How can companies deliver customer value‚ satisfaction‚ and loyalty? 2. What is the lifetime value of a customer‚ and why is it important to marketers? 3. How can companies cultivate strong customer relationships? 4. What is the role of database marketing in customer relationship management? MARKETING MANAGEMENT AT RITZ-CARLTON The Ritz-Carlton hotel chain‚ owned by Marriott International‚ is known throughout
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advantages. Because they are retailers for professional electronic games‚ they may focus more on customers who like to play computer games. Razer is good at producing almost all kinds of products which are necessities when players are competing. And this company introduces a new product. It is a headset called Razer Tiamat 7.1. In this report I will introduce this product in detail with relating concepts of segmenting‚ targeting‚ positioning strategies in Razer. I will also analyze this product by explain
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