Industrial Marketing at Latin American country:- Management at a large manufacturer located in the Mexican state of Nuevo León decided to improve productivity at one of its subsidiaries by investing several million dollars in state-of-the-art production equipment. As word circulated about the planned investment‚ vendors in Asia‚ Europe‚ and North America put together proposals. One such vendor was American company “Y”‚ which had a global reputation for quality products and service. Management
Premium Latin America United States Mexico City
(a) Segmentation bases in industrial product markets Segmenting an industrial product market introduces a number of additional bases‚ uses similar bases and also precludes some of the ones more frequently used for consumer product markets. Such bases are: • Type of application/end use e.g. adhesives for home‚ office and industrial use. 3 • Geographical e.g. Scotland‚ Wales‚ North West‚ North East‚ South East‚ East Anglia or by country/region. • Benefits sought: Closely related to the above
Premium Marketing
solution that not only meets‚ but surpasses their client needs. Provision of parts Netsol technologies as being into service industry and dealing at industrial level‚ need support equipments‚ to help integrate the software better as well as to provide services of maintenance‚ upgrading‚ modifying so on and so forth. So when a company id dealing in industrial market the trends are different then the consumer market so are the major equipment needed and the supporting equipments. When we talk about IT solution
Premium Credit rating Enterprise content management
------------------------------------------------- PRICE of Marketing Marketing is a continuous sequential process through which management in the hospitality industry Plans‚ Researches‚ Implements‚ Controls‚ and Evaluates activities designed to satisfy customer needs and wants. P - Planning R - Research I - Implementation C – Control E – Evaluate ------------------------------------------------- Evolution of Marketing Eras VS Marketing Management Philosophies *
Premium Marketing Hotel
MAIN CHARACTERISTICS OF A MARKETING ORIENTATED ORGANIZATION Marketing-oriented organization is defined to have characteristics as having FOCUS ON CUSTOMERS and the customers are regarded as top of organization chart. Continuous analysis of the marketplace helps them to adapt‚ promote‚ and differentiate their products and service to meet customers’ needs (Enterprise automation group‚ accessed 2009). Through satisfying customers‚ these organizations can get PROFITS. The STRUCTURE of marketing-oriented
Premium Marketing Customer service Organizational studies and human resource management
Chapter 2 Service Characteristics of Hospitality and Tourism Marketing OBJECTIVES: Describe a service culture. Identify four service characteristics that affect the marketing of a hospitality or travel product. Explain marketing strategies that are useful in the hospitality and travel industries. Ritz-Carlton is renowned for outstanding service. o the chain of eighty-five luxury hotels around the world‚ caters to the top 5 percent of corporate & leisure travelers In surveys of departing
Premium Marketing Hotel
Service posses several unique characteristics that often have a significant impact on marketing program development. The four distinctive characteristics that greatly affect the design of marketing programs are intangibility‚ inseparability‚ variability and perishability. Intangibility Service cannot be seen‚ tasted‚ felt‚ heard‚ or smelled so it is difficult for clients to tell in advance what they will be getting. For example‚ hotels that promise a good night’s sleep to their guests cannot
Premium Hotel Hotels
Case 14-2 – Marketing an Industrial Product in Latin America 1) The Sales Manager‚ in this case‚ had already predetermined the outcome of his stay and the time frame this would occur in without taking the country and its cultural norms into the equation. Cultural norms ‘are sometimes referred to as the way things are done around here’ (Human Resource Institute‚ 2006) and despite getting a way to conduct himself as well as guidance to follow the lead of the commercial attaché‚ the sales manager
Premium Sales Sociology
FACULTY OF BUSINESS‚ ECONOMICS AND LAW PG ASSIGNMENT COVERSHEET Assignment Details Module Name and Code Perspective in Tourism Management Assignment Title The Characteristics of an Effective Marketing Mix For Tour Operators Word Count: 3173 Deadline 06 January 2014 Student Details Student Name URN 6245046 Programme MSc Tourism Management Al Araimi Salim Student Declaration To be agreed by Student Please refer to the University of Surrey Regulations for
Premium Marketing
Case-Summary An American international sales manager seeks to meet with Latin American purchasing manager‚ because they are searching for an investment partner of State-of the art production to improve their equipment of the business. After arriving the American sales manager misses the contact to his local correspondent person. In order to find that person he seeks advice from commercial attaché about how to approach the latin American purchasing manager. The attaché gives him seven basic advices/rule
Premium United States North America Latin America