Research Articles Impact Of Sales Promotion On Buyers Behaviour: An Empirical Study Of Indian Retail Customers Gopal Das Lecturer‚ NSHM Business School‚ Kolkata Dr. Rohit Vishal Kumar Reader‚ Xavier Institute of Social Service‚ Ranchi Abstract In the Global Context of open market economics of today‚ the consumer has become the king. He operates through his autonomous power. He enjoys a lot of freedom in his purchase decision. A consumer is in a position to influence the manufacturer or marketer
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INTRODUCTION Consumer behaviour study is based on consumer buying behaviour‚ with the consumer playing the three distinct roles of users‚ payer and buyer. Consumer behaviour is the study of when‚ why‚ how‚ and where people do or do not buy products. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the buyer decision making process‚ both individually and in groups. It studies characteristics of individual consumers such as demographics
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Characteristic of IPO Initial Public Offering (IPO) has lots of unique characteristics which including short-term underpricing‚ price stabilization‚ and investment banks. IPOs are always underpriced which means the pricing of IPOs often below its market value. This is because of concerns relating to liquidity and uncertainty about the level at which stock will trade. The lesser the liquid and uncertainty about the shares are‚ the more underpriced they will have to be in order to compensate investors
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In “The Carnival Dog‚ the Buyer of Diamonds‚” Myron tries to step out of his father’s shoes multiple times‚ but ultimately realizes that his father is the dominant force in his life. Ever since Myron was a child‚ Abe Lufkin has done everything in his power to make sure his son is the spitting image of himself. Myron doesn’t love everything his father does‚ but doesn’t really mind it either; however he tries to stand up for himself and step out of his father’s shadow. When Myron is a teenager‚ Abe
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can be influenced into doing something for another with credible logical reasoning both in the work place and in personal interactions. In groups of four‚ six key characteristics mentioned by Robert Cialdini were explored and then discussed as a whole in class. These characteristics include liking; where in order to influence behaviour patterns‚ you have to at the least try and like the person you are interacting with. Building a good rapport with someone is the key in keeping a positive and fulfilling
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interviews‚ which examined commonsense de®nitions of impulsive and planned buying‚ characteristics of typical impulse buy episodes‚ motivations for impulsive buying‚ issues of self-image and self-presentation‚ and regret. Ten interviews each were conducted with ``ordinary ’ ’ men and women consumers‚ and a further 10 with women classi®ed as ``excessive shoppers ’ ’ (more commonly referred to as ``compulsive buyers ’ ’). Two male excessive consumers were also interviewed. Distinctive patterns emerged
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The defining characteristic of a bank is not only it demands deposits in order to write loans. Banks are refer to lending institutions that intermediate (they compete for deposits to write loans) and subsequently‚ they hold two legal commitments across their balance sheets (equity‚ traded on the stock exchange and deposits) and hold exchange settlement accounts with Reserve Bank of Australia‚ the Australia’s central bank. ESAs streamline the settlement of interbank transactions. Bank that acquires
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Consumer Behaviour Consumer behaviour is the behaviour that consumers display in searching for‚ purchasing‚ using‚ evaluating and disposing of the products and services that they expect will satisfy their needs. * Personal consumer; buys goods and services for his or her own use‚ for use by the whole household‚ for another member of the household or as a gift for a friend * Organizational consumer; includes commercial for-profit organisations and non-profit organisations‚ public sector
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PART 2: UNDERSTANDING BUYERS & MARKETS Chapter 5: Consumer Behavior Consumer Behavior- The actions a person take in purchasing and using products and services including the mental and social processes that come before and after these actions. Consumer Purchase Decision- Problem Recognition: Perceiving a Need- the initial step in the purchase decision‚ occurs when A person realizes that the difference between what he or she has and what he or she would like to have is
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INDUSTRIAL‚ INSTITUTIONAL‚ AND CONSUMER BUYING BEHAVIOUR BUSINESS BUYING BEHAVIOR AND BUYING PROCESS Buying behavior can be defined as the activities and decision process that involves in choosing between alternatives‚ procuring and using products and services The behavior of buyers is broadly categories into two types 1) Endogenous factor (These influence are need and motives‚ learning‚ attitude‚ personality and self-concept). 2) Exogenous factors (These factors are culture‚ reference
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