Krystle Johnson 2/17/2013 Chap 8- Segmentation and Targeting Market 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke‚ Coke Zero‚ Diet Coke Plus‚ Coca-Cola Blak‚ and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? Diet Coke (Women who want to lose weight)‚ Coke Zero (Men)‚ Diet Coke Plus (young male)‚ Coca-Cola Blak (Older men)‚ Full Throttle
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Structure and Process: 1. Organizational Structure: Airbus utilizes a vertical hierarchical configuration of departments‚ authority and job within the company. Refer to figure 9.1. Airbus organizational structure “aims to fully integrate the functions at Airbus‚ by implementing transnational organizations for industrial operations‚ programs and procurement” (Karp). According to the C.E.O he state that his structures objective is “to make Airbus a real ’architect and integrator’ in airliner development
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Chapter 8 1‚4‚5 1. Cray Research sold a super computer to the Max Planck Institute in Germany on credit and invoiced €10 million payable in six months. Currently‚ the six-month forward exchange rate is $1.10/€ and the foreign exchange advisor for Cray Research predicts that the spot rate is likely to be $1.05/€ in six months. (a) What is the expected gain/loss from the forward hedging? The expected gain from this sale can be figured by using this equation: 10‚000‚000(1
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Columbia Company‚ which manufactures machine tools‚ had the following transactions related to plant assets in 2014. Asset A: On June 2‚ 2014‚ Columbia purchased a stamping machine at a retail price of $12‚000. Columbia paid 6% sales tax on this purchase. Columbia paid a contractor $2‚800 for a specially wired platform for the machine‚ to ensure noninterrupted power to the machine. Columbia estimates the machine will have a 4-year useful life‚ with a salvage value of $2‚000 at the end of 4 years
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Case Study: Airbus A3XX 1. Airbus considers building the A3XX a great opportunity to help the company enters VLA market‚ in order to increase competitive ability and make profits. There are three main perspectives to support this project: (1). A3XXX is the solution to meet increasing demand; As for increasing the according carrying capacity‚ Airbus believes that it is more realistic to develop “Very Large Aircraft” rather than to increase aircrafts frequency or to enlarge airport size. Industry
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Problem 10.7 Which controls would best mitigate the following threats? a) The hours- worked field in a payroll transaction record contained the value 400 instead of 40. As a result‚ the employee received a paycheck for $6‚257.24 instead of $654.32. Answer: Data entry controls should be implemented of this threat. It can conduct a field check by separating the salaried and hours and minutes of fields. Limit check to ensure that each of the employees should not excess the limit of work
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In search of political and social order Confucius (551-479 B.C.E.) and his school Confucius Educator and political advisor Sayings were compiled in the Analects by his disciples Confucian ideas Fundamentally moral and ethical in character Thoroughly practical: how to restore political and social order Concentrated on formation of junzi--"superior individuals" Edited and compiled the Zhou classics for his disciples to study Key Confucian values Ren--a sense of humanity‚ kindness‚ benevolence
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Chapter 8: Reporting and interpreting cost of sales and inventory 8.1 Estimate the amount of inventories that your company purchased and produced during the current year. (Hint: use the cost of sales equation.) For the amount of inventories that Loblaw purchased and produced during the current year‚ we need to find the purchases of the period by using the equation of the cost of sales (BI + P – EI = COS). In the report‚ we can find the cost of sales (24 185 million) that we add to the ending
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1. Income statement Molteni Motors Inc. recently reported $3.25 million of net income. Its EBIT was $7.75 million‚ and its tax rate was 35%. What was its interest expense? Round your answer to the nearest dollar. Enter your answer in dollars. For example‚ an answer of $1.2 million should be entered as 1‚200‚000. $ 2. Corporate Tax Liability To complete the assignments listed below‚ refer to the Table 2-1. The Talley Corporation had a taxable income of $300‚000 from operations after all operating
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commercial jetliners and defense‚ space and security systems. The company design and make rotorcrafts‚ electronics‚ defense systems‚ missiles‚ satellites‚ launch vehicles and information and communication system. The biggest competitors of this company Airbus
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