Part One City Explorer is an advertising agency and a publisher for a free magazine named “City Explorer”. The management of City Explorer had divided into different department‚ which are admin department‚ design department‚ sales department‚ distribution department and the apps division department (Joanne‚ 2017). It can be seen that‚ it’s an agency which have appropriate arrangement. City Explorer is the advertising agency that are very famous in Negeri Sembilan‚ Malacca‚ and certain part of Klang
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ADVERTISING AGENCY The advertising agency is a highly specialized business machine for digesting an advertiser’s selling problems and producing ideas for increasing his sales‚ his reputation and his profits. Its started as a space peddler‚ buying space in media wholesale and selling it retail. The Marketing Department for any advertising agency is vital and important‚ and being an advertising agency the marketing department should be strong
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The main role of an advertising agency is to promote and advertise any businesses products or services on offer for a company or an organisation. The advertising agency would be paid for their services by the company they are advertising for. The reason why businesses might advertise there products through an advertising agency is because it can save them a lot of time which may be needed to concentrate on other business ideas. Advertising is a wider range of communication used as a form of promotion;
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IN 1841‚ started the first advertising agency as a space broker in a newspaper.. He acted as a simple agent‚ selling space for his client in Newspaper on a commission basis. He made no effort to help the advertiser to prepare copy‚ design and layout‚ and provide the many specialized services now performed by a modern agency. Since then-‚ the nature of the agency has changed considerably‚ but the method of compensation is in the form of a fixed percentage of advertising bills. It was only by the
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National Statistics Office‚ Advertising industry ranked second with 17.6 percent after Architectural and Engineering activities and related Technical Consultancy with 25.3 percent; and Management Consultancy activities‚ ranked third with 16.4 percent. The size of the advertising market is difficult to assess‚ and estimates by analysts vary to some degree. This is partly due to the fact that the final cost of advertising for any company includes creative and agency costs; local branding and marketing
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M2 Advantages Developing Campaigns An advertising agency will work with the business to develop a campaign. This can involve everything from coming up with a promotional theme‚ determining the proper media to use‚ creating the ads‚ and even negotiating the prices for purchasing the advertising with the various media. This can be extremely beneficial to the business owner who has little or no advertising knowledge or has only used one type of media. Creative Expertise While business owners
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Drex Norrizz Libaton Paolo Martin Uy A Case Study on Aquarius Food Industries‚ Inc. I. Central Issue Aquarius Food Industries‚ Inc. experienced stable‚ nearly flat sales growth for the past few years. The company desires to boost sales and profit‚ and strengthen its position in the industry. II. Areas of Consideration a. External Analysis i. Macro Environment 1. Socio-Cultural Security issues in Mindanao AFI strictly implements a 30 days credit term to its customer beginning from the delivery
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Company : Volvo Agency : Forsman & Bodenfors Country : Sweden Released : 2012 tags : Cars ‚ Magazine Advertising ‚ Pedestrian ‚ Sweden ‚ Volvo ‚ Forsman & Bodenfors . ( World Ad’Agency Example ) “ DETECTING PEDESTRIANS BEFORE YOU DO “ . History/Description : This creative print advertisement was made for Volvo making people aware that Volvo V70 detect pedestrians crossing the street. Tagline that goes along is: “Detecting pedestrians before you do”. About Agency : Forsman &
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From reading chapter 3 about “The Hidden Origins of Slavery” in the book titled A Different Mirror by Ronald Takaki it is found that there is much evil spoken of about black skinned people and their relationships with white people. Takaki mentioned‚ “In the English mind‚ the color black was freighted with an array of negative images: deeply stained dirt‚ foul‚ dark or deadly in purpose‚ malignant‚ sinister‚ wicked. The color white‚ on the other hand‚ signified purity‚ innocence‚ and goodness.” Today
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ETHICS IN INDIAN ADVERTISING (STUDY OF TV COMMERCIALS) Introduction Advertising has today become one of the most important aspects of all the businesses and to imagine the life sans it is almost impossible. Advertising was quite ingenuous a few decades back‚ much competition. However‚ the simplicity in advertising did not continue for long. In the recent past‚ there was growth of innumerable broadcast and TV channels. The national dailies and magazines also grew multifold. It was the time
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