Unilever: Globalising Ice-cream Business LUISS GUIDO CARLI International Marketing course (2009-2010) By Filippo Unilever Ice-cream division Plans for changes in marketing and brand strategy Ice cream market has several features that determine a constant need of change and innovation. Unilever marketing measures should move in parallel or anticipating these kind of major changes. Firstly‚ to create and deliver superior costumer value‚ satisfing costumers who stay loyal and buy more. Secondly‚
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INTRODUCTION “I scream for Ice cream!” is a popular expression widely known and used throughout all ages professing their undeniably strong love for ice cream. Who doesn’t love ice cream? Kids‚ being kids‚ love sweet treats from cakes‚ chocolates‚ brownies but most popular among all is ice cream. The cold and sweet combination of this treat makes all child tantrums go away. Adults as well see ice cream as a reward and sweet comfort food taken every once in a while to quench their sweet cravings
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SELECTA ICE CREAM I – EXECUTIVE SUMMARY Selecta’s humble beginnings can be traced to the Arce family’s ice cream parlor in Manila in 1948. Its ice cream was well-known for its creaminess‚ authentic flavours‚ and unique gold can packaging—qualities that remained throughout the years. In 1990‚ RFM Corporation bought Selecta from the Arce family to form Selecta Dairy Products‚ Inc. Known for its sharp entrepreneurship‚ RFM catapulted the rise of Selecta as a serious contender in the ice cream
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specific time and the uncooperative of the public. This analysis also shows that Haagen Dazs is an expensive ice cream with healthier‚ tastier and famous brand that more people will choose on it. While economy ice cream like Nestle and King’s has more availability‚ more flavors and cheaper to eat. To: Mr. Pradeep Paraman From: Lee Yaoxiang Subject: Ice Cream Analysis
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SAMPLE BUSINESS PLAN Fast ‘n Fresh Premium Ice Cream Parlor 858 Success Avenue Valley City‚ CA 93xxx 559-000-0000 (T) – 559 – 000-0000 (F) Prepared By J. B. Entrepreneur Submitted To: Valley City National Bank 2461 Money Avenue Valley City‚ CA 93xxx Foreword This sample business plan was prepared by Craig Gonzales‚ undergraduate student‚ and by Dewey E. Johnson‚ Ph.D.‚ Professor of Management and Director‚ Small Business Institute‚ Sid Craig
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ICE CREAM IN AUSTRALIA 24 Dec 2014 HEADLINES Ice cream grows by 3% in value terms in 2014 and marginally slips in volume terms Two consecutive hot summers revives ice cream Frozen yoghurt records the fastest current value growth of 12% in 2014 Unit prices of ice cream rise from A$7.02/kg in 2013 up to A$7.29/kg in 2014 Unilever Australia Ltd retains its leadership with 31% value share in 2014 Ice cream is expected to continue its strong growth with a value CAGR of 2% at constant 2014 prices over
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examination but it was still quite okay until something drastic happened… Noticing my glum expression‚ Emily relented at last. “Shall we go and get an ice-cream?”She suggested. I immediately brightened up at the prospect of a refreshing dessert. We headed towards our favourite ice-cream shop and she paid $3 for herself and me. Appetising ice-creams in hand‚ we leant against the railings‚ watching the shoppers pass by below us as we enjoyed our desserts. As I savoured the sweet‚ creamy taste of the
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PAPA ICECREAM Ice Cream has been an apple of consumer eyes for many years. Many have patronized this dessert which is evident during summer season and even after meals. Ice cream is an indulgence for its sweet‚ mouth-watering goodness‚ and sometimes a stress reliever for some people. Ice Cream evolves through it manages to unfold to a whole new delight and surpassed its being just a hot quencher through innovations and experiments Ice cream can now be serve as snack_‚ a healthy delicious product
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Expected Return=E(R_(ASSET ) )= ∑_(i=1)^n▒〖(P_(i ) 〗 x R_(i ))=(P_(1 ) x R_1 )+(P_2 x R_2) E(RICE CREAM) = (.50 x -.02) + (.50 x .20) = -.01 + .10 = .09 or‚ 9% E(RFRISBEES) = (.50 x .06) + (.50 x .12) = .03 + .06 = .09 or‚ 9% E(RUMBRELLAS) = (.50 x .15) + (.50 x .03) = .075 + .015 = .09 or‚ 9% Variance=Var(R)=σ^(2 )= ∑_(i=1)^n▒〖{pi x [Ri-E(R) ]^(2 )}〗 Var(R_(ICE CREAM) )= .5 x (-.02- .09)^(2 )+ .5 x (.20- .09)^2= .0121 Var(R_FRISBEES )= .5 x (.06- .09)^(2 )+ .5 x (.12- .09)^2=
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potatoes with various species has a sweet smell. The ice cream mix is liquid‚ it is thick and creamy; it is tasteless similar to milk and is white in color. After the sweet potatoes mix‚ which consist of‚ cinnamon‚ butter‚ sugar‚ nutmeg‚ pecans‚ and sweet potatoes was added to the ice cream mix. The mix turned a light orange color. The color adds to the appeal of the product because it is orange just like sweet potatoes. The texture of the ice cream is not smooth because of small pieces of sweet potatoes
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