Marketing Channel Management End-Semester Examination Time 2 Hours Maximum Marks – 50 Instructions: 1. Please answer the questions in the order that they have been asked 2. Please start each section on a new page. 3. Please write clearly and neatly. Marks will be penalized for bad writing. 4. Cross out any unwritten pages in the answer sheet. 5. Calculators are allowed to be used during the exam. Section A 5 X 2 Marks = 10 Marks This section consists of
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Submitted By: Date: 24th Feb’2014 Topic: Case study of 10 companies who used turnaround strategy to improve Definition Of Turnaround Strategy The overall goal of turnaround strategy is to return an underperforming or distressed company to normal in terms of acceptable levels of profitability‚ solvency‚ liquidity and cash flow. Turnaround strategy is described in terms of how the turnaround strategy components of managing‚ stabilising‚ funding and fixing an underperforming or distressed
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THE ENVIRONMENT: BUSINESS ORGANIZATIONS AND CHANNELS Analyze your Organization How people work together What goals people work toward Analyze changes in the business environment Electronic communication International communication Nondiscriminatory communication Analyze the channels of communication Directional flow Communication channel Message Communicators Audience Response
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gives the idea of what the distribution guys do. However‚ in practice what they do is‚ set up distribution channels. Distribution channels: Distribution channels are all the sub-marketers or intermediate marketers of the company. For example: selling agents‚ wholesalers‚ retailers‚ authorized representatives‚ and showrooms etc; are basically distribution channels. The distribution channel for a particular product may be: Manufacturer - Wholesaler - Retailer - User Manufacturer
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Analysis of PTV News Channel Introduction: PTV News (formerly PTV World) is a 24-hour state news channel in Pakistan. It provides news in English and Urdu to the Pakistani community worldwide. It also provides News in Arabic/Sindhi/ Gujrati /Pashto/Kashmiri/Gojri /Balti /Shena. It’s the only Government News channel of Pakistan so because of this many people criticize its unfair news reporting like this news channel is always in the favor of current Government. Until 2007‚ PTV News was known as
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revenues of Rs 6.1mn compared to Rs 3.99 mn in 1998-99. DD showed signs of revival with the launch of DD World (a channel for NRIs) and had relative success with some of its regional channels (Refer Table I for different DD channels). However by the end of 2000-01‚ DD’s honeymoon with success seemed to be over. In 2000-01‚ DD’s revenues were projected to grow at 6-15% while private channels such as Zee TV‚ Star‚ Sony had projected 40-50% revenue growth2. Analyst’s felt that DD’s sagging revenues were
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procedure of the company--------------------------------------9 7. Brand development & marketing-----------------------------------------11 8. SWOT Analysis-------------------------------------------------------------17 9. Distribution channels-------------------------------------------------------21 10. Warehouse work------------------------------------------------------------35 11. Scopes & opportunities----------------------------------------------------38 12. Conclu
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IMPORTANCE OF CHANNELS OF DISTRIBUTION A. There are hundreds of thousands of marketing intermediaries whose job it is to help move goods from the raw-material state to producers and then on to consumers. 1. MARKETING INTERMEDIARIES are organization that assist in moving goods and services from producer to industrial and consumer users. a. They are organizations (formerly called "middlemen") in the middle of a series of organizations that join together to help distribute goods. b. A CHANNEL OF DISTRIBUTION is
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Channel Your Sexual Energy Written by Sen on November 12th‚ 2011 The intensity of sexual energy cannot be matched with any emotion known to humans. The force instigated by sexual energy can override even the most intense fears in a human; there is enough evidence to suggest that humans can undertake some extremely risky behaviour under the influence of this energy‚ which they would not dream of doing if they were not taken up by it. No other force has the power to inject the amount of courage‚
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1. Both the capital asset pricing model and the arbitrage pricing theory rely on the proposition that a no-risk‚ no-wealth investment should earn‚ on average‚ no return. Explain why this should be the case‚ being sure to describe briefly the similarities and differences between CAPM and APT. Also‚ using either of these theories‚ explain how superior investment performance can be establish. Answer: Both the Capital Asset Pricing Model and the Arbitrage Pricing Model rest on the assumption that
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