collected in class. Students would be called out randomly from each group to present their analysis. In case of a dismal performance of any group member‚ the marks of the whole group will be at stake!) 1. The marketing channel for Mary Kay Cosmetics is called a “direct selling” channel. The company uses a sales force of over 1‚000‚000 Independent Beauty Consultants around the world. These Consultants are not employees of Mary Kay Corporation; they buy cosmetics from the company at a wholesale price
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HBS CASE: THE FASHION CHANNEL Answers by Chenghao Zheng (Chuck) 1. What insight do you get from the consumer and market data? TFC’s revenue for 2006: $310.6 million ($80 million from affiliate fees and $230.6 million from ad sales) Strength: the only network dedicated exclusively to fashion‚ with up-to-date and entertaining information broadcast 24/7 Weakness: no detailed segmentation‚ branding‚ or positioning strategy According to customer analysis: there are four groups of customers‚ Fashionistas
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Four Types of Pricing Objectives Price is a vital component of a marketing mix‚ also known as the "four Ps" of marketing. The other components are product‚ place and promotion‚ all of which constitute costs. Price‚ on the other hand‚ generates a return as it supports the other marketing-mix elements. Although supply and demand drive pricing decisions‚ they’re not the only factors. Any number of pricing objectives may come into play‚ but four in particular apply to most businesses. Survival
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pay cancellation penalty if I decided end the contract before the end of a specific calendar year. For example‚ if I cancelled my contract in May‚ I would have to pay a lump sum for the remainder of the months in that specific calendar year. Pricing and payment terms can help a business’s hide the actual cost of a particular product and or service. Cash‚ credit cards and charge accounts are the three main methods of purchasing among most consumers. The fact of the matter is that a customer
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hydrochlorothiazide (Microzide)‚ chlorthalidone and others. Diuretics or calcium channel blockers may work better for African-Americans and older people than do angiotensin-converting enzyme (ACE) inhibitors alone. Beta blockers are another type of medication; they reduce the workload on your heart and open your blood vessels‚ causing your heart to beat slower and with less force. Beta blockers include: acebutolol (Sectral)‚
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Fashion Channel Market Segmentation Fashion Channel Market Segmentation SWOT Analysis Strengths 1. Specialist in fashion-oriented programming 2. Appeals mostly to women between 35 and 54 3. Attracts premium pricing 4. Operates under the basic cable package Weaknesses 1. Operations not fully diversified 2. Section of management is reluctant to accept change 3. Satisfaction level of TFC’s customers is on the decline 4. Lack of market segmentation Opportunities 1. Advertisers are ready
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Major supermarket chains regularly churn out and advertise a dazzling array of promotional packages and price discounts. But are consumers really benefitting from this seemingly perpetual price competition between the two biggest supermarket chains - ParknShop and Wellcome - in the market? The truth is that‚ in some cases‚ they are not what they appear to be but mere promotional sale tactics to lure customers into buying - and buying more. The revelation was borne out in an analysis of the
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sell” (Microsoft annual report ). Often times‚ Microsoft will distribute software in bundles rather than individually such as MS Office Suite (Msdn). Microsoft distributes products through four main channels; OEMs‚ distributors and resellers‚ and online (Microsoft annual report). Distribution Channels OEMs Microsoft distributes software through OEMs that pre-install their software on PCs‚ servers‚ smartphones‚ and other devices that they sell to end customers (Microsoft annual report). The largest
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distribution channel is the specific chain of businesses or intermediaries through which products or services flow till these arrive the end customer. This encompasses wholesalers‚ retailers‚ distributors or the internet or web-based. Channels can be classified into direct and indirect channels. A direct channel enables the customer to purchase the products from the manufacturer‚ and an indirect channel enables the customer to purchase the items from wholesaler or retailer. A distribution channel is a
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The Fashion Channel The Fashion Channel is the market leader in Fashion related to TV programming. Recently attempts have been made by other channels to snatch its crown. Dana Wheeler is hired to prevent this scenario from happening. 1. Interpretation of Consumer and Market Data The current competition from CNN and Lifetime is only in the evening time from 9-11 pm (primetime) when the highest revenue for ads is generated. The focus for promoting new programs and attracting advertisers
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