Market Challenger Strategies: A) Frontal Attack: In a frontal attack‚ the attacker matches its opponent’s price‚ advertising‚ price and distribution. The principle of force says that the side with greater resources wins. Examples: * Pepsi Vs Coke * Blackberry Vs Apple [ Blackberry’s frontal attack on Apple with the help of this commercial http://www.youtube.com/watch?v=bVO8o_PKvVg ] * HUL Vs P&G ( Rin Vs Tide ) [ HUL’s frontal attack on P&G by reducing its price and
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Directive & Informative Memos Review Worksheet This is a review of directive & informative memos that you learned about in Module 3. Activity 1 1. What are the 5 parts of the header of an informative memo? __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ 2. The ‘Subject:’ line should be _____________________________________________________
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University Hospital Memo To: Pat Rowe‚ Vice President From: Yilin Zhang CC: Jon M. Werner Date: 5-Nov-13 Re: Technology Training Recommendations With the development of medical science and medical technology‚ high-tech medical devices‚ which come out constantly‚ help caregivers stay informed about new equipment and principles of work performance‚ safe use of new equipment‚ and other issues that are increasingly prominent. Meanwhile‚ the poor attitude of staff during training is also a big
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C hallenger and Columbia disasters from a n Engineering Ethics standpoint I ntroduction: Very widely-used case studies in engineering ethics are the two failures of the space shuttles Challenger in 1986 during its liftoff and Columbia in 2003 during its reentry into the Earth’s orbit. What is interesting about the two space shuttle failures is that they had similar circumstances in them. Engineers recognized technical issues that might lead to the failures and communicated serious safety concerns
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Three major disasters struck Texas in the 20th century. They left both wonderful and unhelpful social‚ political‚ and economic effects. The Texas City Explosion had the most lasting effects on the US. Many people died in the explosion‚ and many more were injured. There were so many people that were injured‚ that the hospitals were overcrowded and the Red Cross had to put up field stations to help the injured. As Wanda Lou Baker wrote in Past Stories‚ many of the injured were put on the lawn. The
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HMS Challenger Journal Day 1 – December 23‚ 1872 Hello‚ journal! It is our first official day of this adventure I am about to take on the HMS Challenger. The weather isn’t to dandy today in England where we are leaving from‚ it’s a little rainy and cold‚ the worst mixture. But! We have to get a move on‚ I’m extremely excited to embark on this journey and I am honored to be a part of this history. I’m most excited and feel a sort of curiosity because we have such an abundant amount of useful technology
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The Mont Blanc was carrying explosives and caught on fire igniting the Halifax Explosion. The Halifax Explosion is a defining moment in Canadian History because it’s the biggest explosion in Canadian History‚ it brought a lot of help from other places and it brought the war home to Canada. Halifax Explosion was a defining moment in Canadian History because it brought the war home to Canada. The Halifax Explosion was the only occasion when the horrors of modern warfare were visited in an important
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West Fertilizer Company Explosion The West Fertilizer Company‚ which was known with an ammonium nitrate explosion occurred on April 17‚ 2013. A massive explosion at a fertilizer storage and distribution facility. The first reports were given out as it was sustained severe losses in the blast. The explosion killed 15 people and injured more than 300‚ and others in buildings and homes were destroyed and damaged. It was certified by Texas Department of Insurance and State Fire Marshall’s Office
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&RPage |1 Entrepreneurial Finance 2013 - Case Assignment Questions R&R R&R case brings up major themes that we will see over and over again in this course. This case also differs significantly from most of the other case you will read in this course as it provides a full story of an entrepreneurial venture. In most other cases in this course‚ the entrepreneur is faced with a decision/dilemma at the time of case. In these cases I will ask you to put yourself in the entrepreneur’s shoes and come
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market. You believe that increased demand will more than offset productivity gains‚ and may even require hiring more employees. Naturally‚ you cannot guarantee this‚ although you are optimistic about the chances that this will occur. Write a one-page memo to employees that covers these points. OPTION 2 2. Assume the role of vice president of manufacturing of Eastern Products‚ Philadelphia. You are thinking about the forthcoming annual retreat of top-level managers of manufacturing‚ engineering‚
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