Market Challenger Strategies: A) Frontal Attack: In a frontal attack‚ the attacker matches its opponent’s price‚ advertising‚ price and distribution. The principle of force says that the side with greater resources wins. Examples: * Pepsi Vs Coke * Blackberry Vs Apple [ Blackberry’s frontal attack on Apple with the help of this commercial http://www.youtube.com/watch?v=bVO8o_PKvVg ] * HUL Vs P&G ( Rin Vs Tide ) [ HUL’s frontal attack on P&G by reducing its price and
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One setting in which groupthink occurs in the movie 12 Angry Men. The movie is about a jury who must reach a verdict of guilty or not guilty on a murder case. 11 out of the 12 jurors vote “guilty”‚ while one votes “not guilty.” The lonely juror proves his case‚ and slowly gains alliance. The more people that change the verdict to not guilty‚ an increase of stress is put on the other jurors. They all end up changing vote to not guilty in the end to gain conformity. Groupthink
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negative effects‚ and groupthink is an example of the latter: Groupthink can lead to faulty decision making‚ ignored crucial alternatives‚ and varied ideas left behind. Furthermore‚ groupthink occurs when a group is highly cohesive‚ and the group members share strong relationships. Fortunately‚ there are many ways to avoid it‚ two of them are bringing people from the outside and letting people know that the leader of the group isn’t autocratic. One of the best ways to avoid groupthink is bringing people
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Essay on The Natural Disaster (Flood In Pakistan) There are many questions emerging from the recent floods in Pakistan‚ ranging from attempts to understand the atmospheric phenomena behind the downpours to the search for where ultimate responsibility lies for the ensuing human calamity. This short essay investigates some of those questions. A pinch of geography is necessary to explain why Pakistan received such an extraordinary amount of rain during this rainy season. The Indian monsoon can
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In January of 1985‚ the Space Shuttle Challenger was scheduled for launch‚ the initial launch date scheduled for January 22‚ 1986. Most of the initial planning(assessing payloads/cargo space) went through without fault. The flight personnel were on track with training and the launch seemed to be a go.(NASA.gov) Many problems would arise‚ some stemming from previous knowledge‚ dating back to 1977‚ the initial test of Martin Thiokol Institute’s or MTI’s Solid Rocket Booster. The Solid Rocket
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had no way to see how the shuttle would react to heat‚ and stress according to Nasa’s website.The Challenger broke apart 73 seconds while in liftoff on January 28‚ 1986 which killed the 7 astronauts on board‚ and the reason for the incident was because of a booster failure.On April 4th‚ 1983‚ and saw the first spacewalk of the space shuttles program said NASA’s Challenger site & wikipedia. The Challenger has undergone 9 successful missions‚ and the last 1 mission was unsuccessful which killed all of
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no one thinks very much”. Groupthink is the process of thinking as a group in a way that discourages creativity or individual responsibility. Arthur Miller‚ an American playwright‚ essayist‚ and prominent figure in the twentieth century‚ wrote The Crucible to warn the American people of groupthink and the abuse of its power. Groupthink has its benefits which allows groups to come to a conclusion and socialize. However‚ its power can be abused to harm a community. Groupthink is an important part of
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Rhetorical Analysis In the early spring of 1986‚ The Challenger was scheduled to launch in the morning from the Kennedy Space Center. The Challenger had seven passengers. One of these passengers was a Christa McAuliffe‚ a social studies teacher from New Hampshire. She was the first ordinary citizen to be going to space. The social studies teacher had won the opportunity through NASA’s Teachers in space program. The spacecraft was in the air only seventy-three seconds before it exploded and broke
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The idea of groupthink does not have a positive meaning because decision making is hard to do as a group; it is damaged group burdens that lead to a worsening of “rational effectiveness‚ truth analysis‚ and ethical decision”. Groupthink happens when groups are extremely organized and when they are under significant stress to make a valuable choice (Janis‚ 1972). A group is particularly weak to groupthink when its participants are alike in training‚ when the group is separated from outer ideas‚ and
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Challenger Space Shuttle Explosion The Challenger Space Shuttle‚ one of the most anticipated shuttle launches‚ was the first mission to ever include a teacher astronaut. Christa McAuliffe‚ the teacher that was going on the shuttle along with six others‚ was supposed to broadcast lessons around the country from space. Sadly‚ all the excitement and joy came to an end shortly after the launch. The mission marked the first time American astronauts lost their lives. One of the worst disasters of manned
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