"Cereal" Essays and Research Papers

1 - 10 of 500

Cereal

The case United Cereal, one of the leaders in breakfast cereals, is trying to increase its share in the worldwide 21 billion Dollar market. Because it’s time to change something, to keep up with the market rivals and due to other different issues Ms. Laura Brill now challenges whether she should proceed with a “Eurobrand” strategy, which is an single model for whole Europe, or remain with the subsidiary-led country-by-country model. The two opportunities If Ms. Laura Bill could develop and apply...

Premium General Mills, Cheerios, Wheat 899  Words | 4  Pages

Open Document

Compare & Contrast Cereals

Kellogg’s was the best over all option. Advertisement, cost of product, ingredients, nutrition facts, appearance and taste of the cereals were all taken into consideration when comparing and contrasting both of the products. Advertisement and cost of the product are one of the first things I look at when selecting a box of cereal. While walking down the cereal aisle at Stater Bothers I noticed that the Kellogg’s frosted mini wheat’s and Stater Brother’s version called bite size frosted shredded...

Premium Vitamin, Unsaturated fat, Nutrition 918  Words | 4  Pages

Open Document

Environmental Analysis of Kellogg’s Cereal Category

Environmental Analysis We chose Kellogg’s cereal category because Kellogg’s has over 100 years history and we have14 kinds of breakfast cereal products. Our products sell to 180 countries across the world. Our mission is still to provide you and your family with better breakfasts that lead to better days, and now you eat flake corn is the same way W.K. did back in 1898. It just tastes better that way. Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains,...

Premium Nutrition, Marketing, Breakfast 936  Words | 4  Pages

Open Document

Natural Cereals Case Questions

Miller displeased because of how valuable this proposal is to our Natural Cereals division. Sally’s proposal included a limited health message to the high fiber content in our bran cereals. She indicated in a very cautious way that food high in fiber has been associated with studies to lower rates of some forms of cancer; however, she did not go about saying that our bran cereals had more bran than other competing bran cereals. She also went about featuring our new “Re-sealable Pack,” which allows...

Premium Trap, Trap shooting, Nutrition 1326  Words | 4  Pages

Open Document

External Environmental Analysis on Kellogg’s Cereal

Environmental Analysis We chose Kellogg’s cereal category because Kellogg’s has over 100 years history and we have14 kinds of breakfast cereal products. Our products sell to 180 countries across the world. Our mission is still to provide you and your family with better breakfasts that lead to better days, and now you eat flake corn is the same way W.K. did back in 1898. It just tastes better that way. Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains, and...

Premium Government of Canada, Cereal, Vitamin 939  Words | 4  Pages

Open Document

The Cereal Industry

Executive Summary: The cereal market is a booming industry. It has been around for over one hundred years and continues to attract millions of customers’ everyday. The market structure of the cereal industry is an Oligopoly. This is because there are four large firms, Kellogg, General Mills, Post, and Quaker Oats, which dominate the industry. There are also a few small firms who are involved in the cereal industry as well. The cereal industry targets all different age groups from young kids to...

Premium Breakfast cereal, General Mills, Barriers to entry 1438  Words | 6  Pages

Open Document

JSB Market Research - Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in Chinas Bakery and Cereals Market

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in Chinas Bakery and Cereals Market On 31st May 2014 Summary Understanding Consumer Trends and Drivers of Behavior in Chinas Bakery & Cereals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer...

Premium People's Republic of China, Cereal, Market research 919  Words | 4  Pages

Open Document

Ready to Eat Cereal

The Ready to Eat Breakfast Cereal Industry in 1994 Market demand for cereal was elastic 1. Why has RTE cereal been such a profitable business? What changes have led to the current industry crisis? Profitability- a. RTE has been very profitable – posting ROA’s in the 15-30% range. b. Restrained competition thru effective unwritten agreements for the big three to work together on restricting – trade dealing, in-pack premiums, and vitamin fortification, these were viewed as powerful tools for...

Premium Boston Celtics, Numeric epithets, Big Three 672  Words | 3  Pages

Open Document

Cpw Cereal Case Study

from the core competences of each other. GM is the second-largest cereal manufacturer in North America. It has technological and marketing expertise gained over more than 80 years of breakfast cereal market. GM is globally active with its products but they are very well known and strong in their home market. In 2006 only 16% of total sales came from outside of USA. This shows us that the heavy domestic dependence esp. in cereal market is very problematic for GM. In this joint venture, GM brings...

Premium Breakfast cereal, Marketing, Strategic management 1393  Words | 6  Pages

Open Document

Ready-to-Eat Breakfast Cereal Industry

READY-TO-EAT BREAKFAST CEREAL INDUSTRY- GROUP B-5 RTE INDUSTRY BOUNDARIES When looking at supply side of RTE cereal industry major costs to producers constitute of initial investment in production plant. Flexible manufacturing plants resulted in a rather high supply-side substitutability between different cereals. This implies that RTE cereal producers operate in a broader cereal industry as opposed to one for only a specific type, such as puffed or shredded wheat cereals. However, differences...

Premium General Mills, Marketing, Competition 1364  Words | 5  Pages

Open Document

Become a StudyMode Member

Sign Up - It's Free