PURPOSE 5 1. The Stakeholder Model Theory 6 2. P&G’s Stakeholder Model 8 2.1 Sustainable Development psychology 8 2.2 Economic Development 9 2.3 Environmental Protection 10 2.4 Government Relationship 10 2.5 Caring for Community 11 2.6 Consumer 11 2.7 Business Partner 12 2.8 Employee 12 2.9 Industry Associations 12 2.10 NGOs 13 2.11 News Media 13 3. Summary and Conclusion 14 REFERENCES 15 THE BUSINESS‚ GOVERNMENT AND SOCIETY RELATIONSHIP OF "P&G" ABSTRACT Stakeholder model is important for
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| Case 5: P&G | | ------------------------------------------------- Company Background Porter and Gamble (P&G)‚ founded in 1837‚ is one of the biggest consumer goods company over the world. P&G sells shampoos‚ baby care products‚ medicine and food etc. It not only diversified the product range but also the product width. Therefore‚ P&G has several brands under one single category but aimed with different customer segments. P&G is also famous for its innovative and
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Unilever and P&G – Comparative Analysis Executive Summary The Consumer Products Industry is the biggest industry in the world at the moment‚ with total revenues amounting to about 50% of all goods sold. It is comparable to the GDP of the 4th biggest economy in the world‚ and entails most of the products we use in our every day lives. There are 3 key factors that drive the industry today: developing markets‚ the emerging middle-class of developing countries and the millions of baby boomers in
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brands like Parle G‚ Monaco‚ Hide & Seek‚ KrackJack‚ Melody‚ Fulltoss‚ Poppins‚ etc.6. Diverse product portfolio including biscuits‚ sweets and snacks7.Strong presence in rural markets8.Parle G is amongst the most sold biscuit brands in the world9.Variety of CSR activities like ‘My Green Planet’‚ ‘GoluGalata’‚ etc. | Weakness | 1.Similar products produced by many companies like marie‚ glucose biscuit‚ bourbon‚ sweet and salty crackers‚ cream biscuits‚ etc.2. Dependence on Parle G brand for most
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product portfolios diverse day by day and using different marketing and promotional strategies to increase their market share. In the market many substitutes are available for products at cheaper prices. This is specially affecting the strategy of P & G Due to recession‚ the consumer spending has decreased globally. Also‚ the prices for raw materials are increasing so cost to the company is increasing. Government interventions in developing markets WEAKNESSES The large scale operations of the
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Report on the Market Research about P&G Name:CXY studentID:080810202 Objective of the research P&G attach great importance to Consumer Understanding. We can testify it through the quotation in its website: No company in the world has invested more in consumer and market research than P&G. We interact with more than five million consumers each year in nearly 60 countries around the world. We conduct over 15‚000 research studies every year. We invest more than $350 million a year in consumer understanding
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S G Cowen New Recruits Case Write Up --- Group 7 Section B By: Sahil Saini Sahil Satiya SambhavTayal Saurabh Mishra 3/15/2011 Abstract The case of SG Cowen basically deals with the recruitment process followed by the company. It deals with the various stages of hiring process followed by the company in order to satisfy its increasing demand for talented associates. Since the company was expanding and was looking forward to extend into new horizons hiring was an important aspect
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Unilever has experienced quite a rollercoaster of marketing success and failure over the last 5 years. Originally its new 5-year strategic plan entitled Path to Growth’ had special promise and forecast for success. The primary objective of this plan was to cull Unilever’s tail’ brands and place extra emphasis on those which were market leaders. Niail Fitzgerald believes that too many brands often confuse the customer and thus lead to poor purchasing decisions. The paradox of choice between Unilevers’
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Loss of oil on climb on both engines‚ Boeing 737-400‚ G-OBMM Micro-summary: This Boeing 737-400 lost nearly all the oil in both engines on climb. Event Date: 1995-02-25 at 1205 UTC Investigative Body: Aircraft Accident Investigation Board (AAIB)‚ United Kingdom Investigative Body’s Web Site: http://www.aaib.dft.gov/uk/ Note: Reprinted by kind permission of the AAIB. Cautions: 1. Accident reports can be and sometimes are revised. Be sure to consult the investigative agency for the latest version
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Gamble (P&G) started by selling soaps and candles in a small Cincinnati storefront in 1837 (Procter and Gamble‚ 2008). After a hundred and seventy-one years P&G has grown to over one hundred household brands in over eighty countries (Markels 2006). Their products range from air fresheners to prescription drugs. However‚ as P&G headed into the twenty-first century they announced that they would not be meeting their 1st quarter earnings forecast [Lafley‚ 2003]. Revenue margins were dropping and P&G was
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