SUBMISSION: 19.04.2014 LETTER OF TRANSMITTAL: Date: April 19‚ 2014 Sherina Idrish Faculty‚ BUS 101 Department of BBA North South University Subject: Submission of Group Project Dear Sir‚ Here is the group report on the assigned company “SONY” that you asked us to prepare as per requirement of our BUS 101 course. We sincerely tried our best to put all the relevant information required to make this report informative and clear out all the major questions you asked. Despite some limitations
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Description of the selected organisation (Sony Corp. History and introduction) Sony Corporation is engaged in the development‚ design‚ manufacture‚ and sale of electronic equipment and devices‚ as well as game consoles and software. It is also engaged in the production and distribution of motion picture‚ home entertainment‚ television products‚ and recorded music. Further‚ Sony is also engaged in the financial services businesses‚ including insurance operations through their Japanese insurance
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I. Supply Chain Supply chain is the efficient movement of materials and products from the point of material sourcing to the delivery of goods to the ultimate user or consumer. A supply chain consists of all parties involved‚ directly or indirectly‚ in fulfilling a customer request. The supply chain not only includes the manufacturer and suppliers‚ but also transporters‚ warehouses‚ retailers‚ and customers themselves. Within each organization‚ such as manufacturer‚ the supply chain includes
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mutating into complements. Sony Corporation is the business unit and the parent company of the Sony Group‚ which has six operating segments in which it conducts business – Consumer Products & Services Group‚ Professional‚ Device & Solutions Group ‚ Pictures‚ Music‚ Financial Services and Sony Ericsson. Sony Electronics has been a market leader for many years starting with the Betamax in the 1970’s and the Walkman in the 70’s and 80’s. The focus of this paper is to examine if Sony is effective in using
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backbone as the IBM power server. They utilized the IBM System Storage and the IBM System x technology. Also‚ a suite of IBM Tivoli software was used. All of these combined together made extensive use of virtualization. This further simplified centralized both service and storage management. In addition to this‚ IBM PowerHA technology was used to
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but in other areas it is not‚ therefore democracy cannot be fully realised in digital communication and new media. Furthermore‚ some downsides to online media will be explored‚ and reasons why it does not always promote democratic values. Decentralisation is a feature prevalent in new media‚ whereby mass media is now fragmented‚ and has smaller‚ niche options for consumers‚ as compared to traditional media which often has few choices (O’Shaughnessy and Stadler 2008:117). For example‚ while consumers
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constructing the critical time for the action-reaction sequence between Sony and Microsoft‚ the time period considered is between 2000 and 2017. The events considered are the generally the product announcements and their release‚ the initial pricing and the price adjustment later‚ the number of units shipped and sold‚ the product innovation disclosures as well as the financial updates. SONY vs Microsoft (2000 - 2005) When Sony released their first video game console under the brand name Playstation
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New Product Development and Brand Sony understood the importance of brand from its inception. The origin of “Sony” shows the global mindset of its founders; who coined the brand name Sony in 1955 because it was easier for Western consumers to pronounce. “Sony” sounded cute‚ like the pet name Sonny‚ but it also meant sonus‚ or “sound‚” in Latin. In 1958‚ the firm adopted this brand name as its corporate name. When Morita went to the United States with a Sony-branded radio in 1955‚ a major manufacturer
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Description. Sony Corp. Retrieved from Factiva on 12/10/2012 http://global.factiva.com.ezproxy.hofstra.edu/pcs/default.aspx Chen‚ WS (2002)‚ ‘Longman active study English-Chinese dictionary’‚ 1st edn‚ SH: Shanghai Foreign Language Education Press. Census.gov. (2010). 2010 Census: United State Population Profile Maps. Retrieved from Census.gov on 12/08/2012 http://2010.census.gov/2010census/# Kabushiki Kaisha. (2012). Unites States Securities and Exchange Commission Form 20-F of Sony. P. 32. Retrieved
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for worldwide companies to benchmark the way they doing business globally. Japanese companies always come up with the effective global strategies and eventually can conquer many western markets and also US markets. This report will mainly focus on Sony Corporation which has been successful over several decades to exploit the benefits from globalization. The example of their global strategies and benefits which they have exploited from those strategies will be discussed in this paper. Globalization
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