to purchase equipment from giants companies.So Genicon decided to go international and capture increasing demand there. It became smallest company to sell product to European markets with the assistance of BSI.Genicon was already in over 30 international markets and was looking in particular at the rapidly emerging markets - Brazil‚ Russia‚ India and China - as potential new opportunities for growth.So the question facing Genicon where it should go next? I. Case key players/Contributors:
Premium Finance Time Term
CEMEX: GLOBAL GROWTH THROUGH SUPERIOR INFORMATION CAPBILITIES 1. CEMEX is a cement company. What are the sources of competitive advantage in the cement industry? What is CEMEX’s position in the global cement industry? First‚ the cement business is cyclical. The uncertainty of the number of demand and sales restricts a cement company to gain profits stably. Thus‚ the expansion of the scale of the company is very critical to enhance the competitiveness‚ especially the international expansion to different
Premium Corporation Company
to be the competitive advantage if CEMEX. Continued innovation High level of commitment to customer service and satisfaction Proven post-merger integration expertise (PMI) Efficient production‚ distribution and delivery processes through information system Ability to identify opportunities in developing countries CEMEX is one of the world’s largest building materials suppliers and cement producers. Founded in Mexico in 1906. They supply cement to CEMEX has operations extending throughout
Premium Management Strategic management Best practice
CEMEX: TRANSFORMING A BASIC INDUSTRY COMPANY Case Study Questions 1. How is CEMEX Mexico providing added value to its customers? R: As cement is a commodity market‚ CEMEX realized that they should provide added value by developing customer services and offering solutions for the needs/wants of their customers. See Appendix 1: CEMEX - Customer Services 2. How has CEMEX developed and leveraged its strengths to enhance its market position and profitability? R: The Company was extremely
Premium Construction Customer service Customer
3 THE CASE STUDY 3.1 About Emerging Market 3.2 About ABC ABC is a specialty chemicals company with a leading position in the development and production of systems and products for bonding‚ sealing‚ damping‚ reinforcing and protecting in the building sector and the motor vehicle industry. ABC has subsidiaries in 90 countries around the world and manufactures in over 160 factories. Its approximately 17‚000 employees generated annual sales of CHF 5.6 billion in 2014. ( ABC web page ) 3.3 About
Premium General Motors Automotive industry Management
5‚ 2009 CEMEX: Globalization “The CEMEX Way” Donald R. Lessard and Cate Reavis When one wants to globalize a company‚ especially when it is from a developing country like Mexico‚ you really need to apply more advanced management techniques to do things better. We have seen many cement companies that use their capital to acquire other companies but without making the effort to have a common culture or common processes‚ they get stagnant. 1 —Lorenzo Zambrano‚ Chairman and CEO CEMEX On June 7
Premium
explains Cemex’s FDI? The theory that best explains Cemex’s foreign direct investment (FDI) activity is that of internalization due to limitations of licensing or also known as the market imperfection approach. Cemex wanted to expand horizontally because it wanted to reduce its reliance on its home market and provide some stability in the demand for their product. Also‚ they saw opportunities abroad and it could provide their service‚ which required building very personal relationships
Premium Investment Economics Foreign direct investment
QUESTION 3 Read the management Focus on Cemex and then answer the following question: a. Which theoretical explanation‚ or explanations‚ of FDI best explains Cemex’s FDI? b. What value does Cemex bring to a host economy? Can you see any potential drawbacks of Cemex’s inward investment in an economy? c. Cemex has a strong preference for acquisition over greenfield ventures as an entry mode. Why? d. Why do you think Cemex decided to exit Indonesia after failing to gain majority control of Semen
Premium Investment Foreign direct investment Theory
For the exclusive use of J. LAU TB0073 August 17‚ 2007 Kannan Ramaswamy LG Electronics: Global Strategy in Emerging Markets Mr. Nam Woo‚ President of LG Electronics (LG)‚ was collecting his thoughts after the press conference in Beijing. He had been appointed as the President of LG Electronics in China in 2006 and was unveiling an ambitious agenda to accelerate LG’s presence in the country. He reflected on the emergence of South Korea as a major hub in the consumer electronics business and the
Premium South Korea Developed country Emerging markets
Market Penetration and Acquisition Strategies for Emerging Economies Klaus E. Meyer Professor of Business Administration Box 218‚ University of Reading Business School Whiteknights‚ Reading‚ Berkshire‚ RG6 6AA‚ UK km.cees@cbs.dk Yen Thi Thu Tran PhD Student Copenhagen Business School Kilevej 14 A‚ 6.‚ 2000 Frederiksberg‚ Denmark yttt.ivs@cbs.dk This version: 25 January‚ 2006 Please refer to the published version of this paper when citing: Meyer‚ Klaus E. & Tran‚ Yen Thi Thu (2006): Market
Premium Brand Brand management Trademark