focused on making sure Latina students become great mothers and wives that they disregard the more important and prosperous ways to succeed in life. However‚ women are stepping out and obtaining college degrees and making strides in changing the traditional gender roles. Latinas are becoming more aware of the economy stimulating women to challenge their traditional roles and soar above the expectations. In the article “But Can She Cook?’ Family Expectations Weigh Heavily on Latina Students”‚ Ines Pinto
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Study #1: Golden Global Award Case Study #1: Golden Global Award Eye candy Coralius Cosmetics is a global cosmetics manufacturer with annual revenues of $1.1 billion. Its brand of eyeliner‚ mascara and eye shadow is widely recognized in over 75 countries. Headquarters are in Los Angeles. In the past‚ Coralius has successfully relied on its country managers to create local advertising and promotion initiatives for its cosmetics. Take one The executive vice president and global marketing officer
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Global Competitive Strategies EXTERNAL ANALYSIS PESTEL ANALYSIS Political factors: -restriction and regulation of imports‚ exports and trade tariffs decide whether a company can compete globally: eg. GATT agreement in 1989‚ Mexico-open marketplace‚ enabled Cemex to expand globally. - governments may decide to nationalize or privatize the cement production; eg. Venezuela nationalized cement production. - political stability of a country will highly affect the performance of the industry
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successful Asian global brands and the key issues companies need to focus on in order to improve. However‚ few have concentrated on the unique requirements for fashion brands. In addition‚ while research on Asian garment industries have emphasized the need to shift from original equipment manufacturing to original brand manufacturing‚ few have elaborated further on how countries can improve their abilities to produce global fashion brands. By exploring the reasons for the lack of global Asian fashion
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May 2012 Growing Up Latina in America (Cultural Differences as a Basis for Diverging Ideals of Physical Beauty) The Latino culture is one that values food for more than what it simply is. Food is something that brings families together‚ provides warmth and joy‚ and sustains life. It is no wonder why Latina immigrants and Latinas growing up in America have such a difficult time adjusting to the American culture. In America thinness is portrayed as the ideal body type. For Latinas‚ food is essentially
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well-organized essay‚ analyze how Cofer uses rhetorical strategies to convey her attitude towards Latina stereotypes. Mythbusters: Deconstructing the Latina Stereotype In Cofer’s essay “The Myth of the Latin Woman: I Just Met a Girl Named Maria‚” Cofer uses a variety of rhetorical strategies to portray Latina stereotypes as harmful and inaccurate. Right from the start of the essay‚ Cofer establishes Latina stereotypes as harmful by relaying her own personal experiences with them. Cofer evokes visual
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Case Study 1 Cemex: A DIGITAL FIRM IN THE MAKING 1. How did digital technology transform the way Cemex ran its business? In previous years when Cemex began‚ the business’ operations ran without the use of digital technology‚ they used telephones as a communication medium between customers and employees. However‚ this proved to be futile because it was very time consuming and costly to Cemex. Phone lines were jammed as customers‚ truckers and dispatchers tried to get orders
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CEMEX: Rewarding the Egyptian Retailers - R.Sathyanarayanan S Santhosh Kumar Shriram V Mohan Prasanth Subramaniam Goutham Raju To extend its global presence‚ CEMEX entered the Egypt market through acquisition of Assiut Cement Company CEMEX – Company background • CEMEX was founded in 1906 under the name Cementos Hidalgo • Purchased Mexican Cement producers and expanded into petrochemicals and tourism • Initially it was a domestic firm with 90% of revenues from Mexico • In 1992
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Essay #2: Argument Analysis Choose one of the memoirs that we have read in class: Cofer’s “The Myth of the Latina Woman‚” Tan’s “Mother Tongue‚” or Barrientos’ “Se Habla Espanol.” While each of these narratives discusses a personal‚ meaningful experience in the author’s life‚ the texts also present a position on an issue. Write an essay that analyzes the argument presented by the author in the text; do NOT use any outside material for this essay. We are understanding the text’s argument
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Question 1: Yes‚ of our point of view the strategies were primarily responsible for L’Oreals impressive financial performance and its amazing brand recognition. This is because it made sure that each of its brands had its own image and took care hat its image do not overlap with the image of another product or company. Developing of new innovative products a strong Development & Research Department with a lot of know how. They expanded in important national markets and invested in new
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