In September 2004‚ Lorenzo Zambrano‚ the chairman and CEO of Mexican cement maker CEMEX‚ sat in his gleaming modern office in the IBM Tower in New York City‚ an office suite similar in look and feel to CEMEX’s international headquarters in Monterrey‚ Mexico. He was feeling both exhilarated and nervous. His successful company‚ widely admired in its region and a recipient of major international awards for sustainable development‚ had just offered $5.8 billion to acquire the largest producer of
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INTRODUCTION Cemex‚ the Mexico’s global giant‚ has been famous worldwide for its high quality products and reliable services in cement industry. It is the third biggest company that operates in US‚ Europe‚ Africa‚ the Middle East and Asia. The company produces and distributes cement‚ ready-mix concrete‚ aggregates and related building materials in more than 50 countries and maintains trade relationships with more than 100 nations. Cemex was founded in Mexico in 1906 but its worldwide presence
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swift international expansion and transformation of Cemex‚ an emerging multinational from Mexico‚ into a Global Latina that has consolidated its position throughout its ’natural markets’ to become the world’s biggest building materials multinational. It provides an example of growth through acquisitions and shows how an emerging multinational conquers the world. The general objective is to study the growth and internationalisation strategies of Cemex with a special focus on: (1) international expansion
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Information Technology Management CEMEX : GLOBAL GROWTH THROUGH SUPERIOR INFORMATION CAPABILITIES Team No. 8 : Q1) How do you describe IT impact Map for CEMEX? 1)Picture 1. The impact of IT on Strategy and Operations ▪ Description Goals Support Local Improvements Core Business Improvement Activities - Building and acquiring plants. - Diversifying business into mining‚ hotels and petrochemical. - Developing information technology. - Investing in a satellite telecommunication
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QUESTION 3 Read the management Focus on Cemex and then answer the following question: a. Which theoretical explanation‚ or explanations‚ of FDI best explains Cemex’s FDI? b. What value does Cemex bring to a host economy? Can you see any potential drawbacks of Cemex’s inward investment in an economy? c. Cemex has a strong preference for acquisition over greenfield ventures as an entry mode. Why? d. Why do you think Cemex decided to exit Indonesia after failing to gain majority control of Semen
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(FDI) activity is that of internalization due to limitations of licensing or also known as the market imperfection approach. Cemex wanted to expand horizontally because it wanted to reduce its reliance on its home market and provide some stability in the demand for their product. Also‚ they saw opportunities abroad and it could provide their service‚ which required building very personal relationships with the distributors and the builders themselves. Lastly they had spent a lot of time working
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to be the competitive advantage if CEMEX. Continued innovation High level of commitment to customer service and satisfaction Proven post-merger integration expertise (PMI) Efficient production‚ distribution and delivery processes through information system Ability to identify opportunities in developing countries CEMEX is one of the world’s largest building materials suppliers and cement producers. Founded in Mexico in 1906. They supply cement to CEMEX has operations extending throughout
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Cemex S.A.B. de C.V. (Cemex) Executive Summary This paper presents fundamental and financial analysis of Cemex. The analysis is performed by analyzing the company ’s financial data for the period beginning December 2002 through December 2005. The paper introduces Cemex by presenting the company ’s information and a brief summary of its main activities. Following the introduction‚ the paper will perform an extensive industry and company analysis and summarize
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5‚ 2009 CEMEX: Globalization “The CEMEX Way” Donald R. Lessard and Cate Reavis When one wants to globalize a company‚ especially when it is from a developing country like Mexico‚ you really need to apply more advanced management techniques to do things better. We have seen many cement companies that use their capital to acquire other companies but without making the effort to have a common culture or common processes‚ they get stagnant. 1 —Lorenzo Zambrano‚ Chairman and CEO CEMEX On June 7
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CEMEX: TRANSFORMING A BASIC INDUSTRY COMPANY Case Study Questions 1. How is CEMEX Mexico providing added value to its customers? R: As cement is a commodity market‚ CEMEX realized that they should provide added value by developing customer services and offering solutions for the needs/wants of their customers. See Appendix 1: CEMEX - Customer Services 2. How has CEMEX developed and leveraged its strengths to enhance its market position and profitability? R: The Company was extremely
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