INTRODUCTION Celcom (Malaysia) Sdn Bhd‚ a Technology Resouces Industries (TRI) Bhd company has been the leading mobile cellular operator in Malaysia for the past 10b years. Celcom’s main business activity is to develop and market Mobile Service such as Celcom GSM and ART 900 and Fixed Services such as Direct Connect‚ Leased Lines‚ Equal Access and Virtual Private network (VPN). Within Celcom’s short history in the telecommunications business‚ it has ventured into value-added services‚
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Introduction Celcom is a well known and the best network provider in Malaysia.As their slogan‚ “POWER IS IN YOUR HAND” ‚they provide the best service to the all their customer and let the customer satisfied and happy with them.Celcom have several product such as prepaid network‚ postpaid network‚ and a broadband. This company has the highest number of branch and provide the widest area with their network coverage. Company Background Celcom started its operation as STM Cellular
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What Are Your Strenghts And Weaknesses? Life is a never ending learning experience. One of the most important lessons we can ever learn from comes from yourself. We as people go through alot ina life time‚ it is essential that we learn who we are‚ and have the ability to recognize and grow from our own personal strengths and weaknesses. Knowing what we are good at and what we are weak in is the only way we can truly grow as individuals. This knowledge helps us to accomplish the goals we set
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1. Introduction 1.1 Background of Telecommunication Everything is moving at a very fast pace in 2013 including technology‚ marketing‚ even the customer’s needs. The telecommunication industry world-wide has already evolved and transformed significantly and radically compared with few years ago. In the past few years‚ consumers communicate with their friends‚ peers‚ and families with only plain voice and messaging services‚ but in these days‚ there are plenty of rich media and complex services
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COMPANY BACKGROUND Celcom started its operation as STM Communication in 1988 with Fleet Group and Telekom Malaysia as shareholders. Subsequently Telekom Malaysia sold its 51% shareholding to the TRI group which was controlled by Tajuddin Ramli. Fleet Group’s share meanwhile was transferred to the Time Engineering group which was later sold to TRI. In the initial year Celcom experienced a tremendous growth is subscriber base and network coverage under the stewardship of Rosli Man‚ the President of
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COMPANY IS CURRENTLY IN INDUSTRIAL CELCOM now is known as a CELCOM AXIATA.Its currently in the mobile telecommunication services industry.CELCOM is the oldest telecommunication company in Malaysia.CELCOM was originally listed on the Bursa Malaysia‚ but after the merger with Telekom Malaysia Berhad‚ it has remained private.CELCOM is the Malaysian partner of the Vodafone mobile community.CELCOM current CEO‚ Dato¶ Seri Mohammed Shazalli Ramly ‚ has been with CELCOM since 2005.His contractexpired in
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of the company 3 2.2 The weakness of the company 4 2.3 The opportunities for the company 4 2.4 The threats for the company 5 3.0 RECOMMENDATIONS 5 4.0 CONCLUSION 6 CELCOM MALAYSIA 1.0 INTRODUCTION Celcom (Malaysia) Berhad is the oldest mobile telecommunications company in Malaysia. Celcom is one of a member of the TM group of companies. Being one of the very few companies in Malaysia to originally obtain a cellular phone license‚ it successfully introduced mobile telephony
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Introduction Celcom‚ is the oldest telecommunication company in Malaysia. Being the longest in the industry in Malaysia‚ Celcom are being a leader in this industry by claiming that the coverage of dual-band GSM coverage has reached 99% of Malaysia’s populated areas. Celcom has also emerged as Malaysia’s no.1 Broadband provider as they recorded 857‚000 users in year 2010. Type of Business and Target Customers Customer Relationship Management (CRM) system can create a database about Celcom’s
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1.0 EXECUTIVE SUMMARY 1988 witnessed the dynamic birth of celcom‚ a leading mobile phone telecommunications provider in Malaysia. Since its inception‚ celcom has steadily made its presence felt in the Malaysian market. It has‚ always continued to spread its wings and is undeterred by the dynamic nature of the mobile communication industry. Our brand vision is about pleasing our customers and exceeding their expectation. It is our company’s goal to empower the customers with choices and innovative
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(II) Weaknesses (i) The latest information on new technologies which are seldom or late to reach the end users First weaknesses which had been found are the latest information on new technologies which are seldom or late to reach the end users and sometimes it could be never reaching to. It also one of the major weaknesses whereby the latest information tardy to reach the end users will lead to low customer consciousness towards the DiGi products and services likes the promotion of latest data package
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