STRATEGY FOR SERVING BOTTOM OF THE PYRAMID MARKET Mridanish Jha Assistant Professor‚ Cambridge Institute of Technology‚ Ranchi‚ India Email: mridanishjha@gmail.com ABSTRACT This article present insight into the nature and characteristics of BOP markets‚ the challenges that organization will encounter when venturing into them and the strategies to counter these challenges. In the recent past‚ there has been an interest in marketing to the Bottom of the Pyramid (BOP) market and several successful
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Marketing challenges for BOP markets: BOP or Bottom of pyramid is a socio economic term given for the strata of low income people in the income pyramid (used to approximate the distribution of a country’s income). Thus obviously Bottom of Pyramid constitutes the market made of country’s poorest people. In India approximately 6 Lacs villages and 72% of country’s population constitutes BOP. The great majority of men and women of this BOP cluster work in agriculture‚ animal husbandry‚ factories or
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THE PROCESSES OF BUILDING BRAND EQUITY This paper combines the conceptual framework of customer-based brand equity (Keller‚ 1993) and six-stage model of brand evolution (Goodyear‚ 1996) to develop the processes of building brand equity. Focuses of brand equity building are suggested for each stage. Key words: brand equity‚ brand knowledge‚ brand evolution INTRODUCTION Successfully building‚ managing‚ and tracking the brand equity of brands are main goals of brand management. The brand strategies
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Theories Regarding How the Pyramids at Giza Were Constructed In: Historical Events There Have Been Many Theories Regarding How the Pyramids at Giza Were Constructed There are many theories as to how the pyramids at Giza were constructed. Most experts agree that they were constructed as burial monuments for pharaohs‚ but “how” these ancient people constructed monuments of such great size without modern machinery is a mystery which is still being debated. The pyramids of Giza are the only surviving
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Theories Regarding How the Pyramids at Giza Were Constructed Theories Regarding How the Pyramids at Giza Were Constructed Introduction The Great Pyramid of Giza is one of the key structures listed in the seven wonders of the ancient world. It is important to notice that what makes this structure supreme and memorable? This wonder was the tallest man made composition in 3800 years which is not only a will to its robustness but to mark it as the most remarkable structures. This monument
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Food Guide Pyramid: Recommended Daily Allowance Obesity has rapidly increased over the past few years‚ and not just in the United States but throughout the entire world. This international spread raises the disease from an epidemic to a pandemic. Many factors can contribute to obesity; however‚ society normally considers a sedentary lifestyle coupled with overeating as the primary culprit. Whether this assumption has any truth regarding the primary factor‚ society as a whole must work together
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The Pyramids of Giza and the Great Sphinx | The Relevance to Mathematics | The Pyramids of Giza and the Great Sphinx are modern wonders that were made in ancient times. The Sphinx and the Pyramids of Giza were made in the time of ancient Egypt. The Sphinx was built by ordinary Egyptians‚ under the command of a Pharaoh. The sphinx is a creature that appears in Egyptian mythology as a monsters used by the magicians of the house of life. The house of life was a set of magicians that fought to
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many great wonders. One of these wonders are pyramids. Because this was an ancient wonder‚ many people believe that the Egyptians didn’t use any math but only used logic and reason to build pyramids. If this is true‚ then how did they build the Great Pyramid? They used simple math to make such a great pyramid. They used the Pythagorean Theorem‚ trigonometry and simple algebra. They also measured the angle of each direction so that each side of the pyramid was facing exactly north‚ south‚ east and west
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The pyramids of Ancient Egypt are as fascinating and intriguing‚ as they are breathtaking. Egyptologists and historians have long debated the question of who built the pyramids‚ and for what reason. There are many different and often conflicting theories in regard to the construction of the Great Pyramid of Giza. When turning back the pages of history‚ it is discovered that a number of theories have been developed to explain the presence of such a significant historical landmark. "Theories vary from
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Compare and Contrast Pyramids of Giza and Angkor Wat “It is not the beauty of a building you should look at; it’s the construction of the foundation that will stand the test of time.” By David Allan Coe The quotation above means that the beauty of a building is not as important as the construction of the prototypes of its structure. Basically‚ the development of its foundations and techniques are more important than those of its attractiveness. Meanwhile‚ Angkor Wat and Pyramids of Giza are two ancient
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