All car rental companies provide customers with the temporary use of a car. How do Enterprise’s original target customers in the local or “home-city” market—and their needs—differ from the target customers of their major competitors such as Hertz and Avis? How does Enterprise match (or not) the needs of their local market customers? The local market consists of (i.) discretionary and (ii.) repair/insurance replacement rentals. Both categories place a premium on price (relatively lower)‚ location
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Case Report | Creating Sustainable Competitive AdvantageWall Mart | | | 1. Background 2.1. Retail Discount Merchandise (wide variety) National Market B2C Retail Discount Merchandise (wide variety) National Market B2C Market Discount Merchandise (wide variety) National Market B2C Discount Merchandise (wide variety) National Market B2C Merchandise (wide variety) National Market B2C Merchandise (wide variety)
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Andrew Walters 3/22/12 Biopure Biopure Corporation specializes in blood substitutes for transfusion patients‚ both in the veterinary market and the human market. However‚ in 1998‚ Biopure faced the monumental decision of whether to begin selling Oxyglobin‚ a blood substitute‚ to the veterinary market or to wait until Hemoglobin‚ a blood substitute for the human market‚ became available for sale. The problem is whether or not the company should launch Oxyglobin before Hemoglobin is FDA-approved
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Although Skilling was the one at the forefront when the Enron ship began to sink‚ the presence of many strong players all competing for individual power within the organization attributed to Enron’s downfall. Although Skilling came in fresh out of HBS ready to aggressively hit the ground running‚ it seems as higher management at the time‚ namely Lay‚ did not have the foresight to control
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[pic] Estudio de caso: El lanzamiento de Porsche Cayenne Índice Introducción Antecedentes La gestión de Wendelin Wiedeking (hasta 1998) Lanzamiento de nuevos modelos El mercado de los SUV’s La diversificación en la actividad empresarial Diversificación en diferentes industrias (ejemplos) Tendencias en la industria automotriz Las tendencias en la época del caso Implicaciones para Porsche de entrar al mercado de los SUV’s
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1. How would you evaluate the capital budgeting method used historically by AES? What’s good and bad about it? Historically‚ the AES capital budgeting method primarily used the following assumptions: • All nonrecourse debt was regarded as good • Dividend cash flow were considered equally risky • Project was evaluated by the equity discount rate for the dividends from the project • A 12% discount rate was applied to all projects. The historical method is quite simplistic
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Executive summary The Ford Ka cannot be marketed to a specific demographic segment‚ as defined by traditional variables such as income‚ age‚ or marital status. Willingness to purchase the Ka was for the most part not dependent on membership in these traditional segments. Alternatively‚ we propose Ford develop a campaign toward a certain segment defined by attitudinal and psychographic variables. We plan to target this segment with tailored advertising campaigns addressing their unique worldview‚
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Introduction Strategic Capital Management‚ LLC is a hedge fund planning to make financial investments in Creative Computers and Ubid. Creative Computers sold approximately 20% of its Internet auction subsidiary‚ Ubid‚ to the public at $15 per share. Ubid’s stock price closed the first day of trading at $48‚ giving Ubid a $439 million market capitalization. On dec 9‚ Creative Computers had a market capitalization of $ 232 million (22.75 * 10‚238‚703 outstanding shares) whereas Ubid’s market capitalization
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2010 [Type text] Emerging Company Finance FNCE 480 - Final Frank Kurupacheril [TRENDSETTER’S TWO ROADS] Trendsetter‚ Inc – a warehouse and distribution solution software company for clothing retailers is faced with the usual dilemma. They are running out of seed money that the founders contributed. Now they have received two term sheets from prospective VC’s. The ball is in the founders’ court who have to choose one after weighing pros and the cons. Contents Introduction .
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Banc One Case Analysis Case Summary Banc One has a problem with the alignment of two of its important strategies: (1) rapidly acquiring profitable banks and (2) sustaining high returns while mitigating interest rate risk. Banc One has been very successful in acquiring banks‚ and much of this is done through the sale/transfer of Banc One’s stock. This strategy relies heavily on Banc One’s ability to maintain a high stock price. The second
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