perform it on behalf of the focal firm Offshoring: outsourcing to an international or foreign firm Inshoring: outsourcing to a domestic firm Captive sourcing: setting up subsidiaries abroad – the work done is in-house but the location is foreign VRIO FRAMEWORK: Value – only value-adding resources can possibly lead to competitive advantages Rarity – only valuable and rare resources and capabilities have the potential to provide some temporary competitive advantage Imitability – source of competitive
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Table ofContents Introduction Air flight is becoming closer and closer to our lives. A biggest advantage of air flight is speed‚ for example‚ in order to travel from Saigon to Hanoi‚ it takes at least 36 hours by bus‚ 24 hours by train but only 2 hours by flight. Completion in airline industry is increasingly intense when many airlines step in with their techniques to attract customer. “Who lead the field?” is always a top importance concern of all airlines. Singapore Airlines is not
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second pillar of the service vision is the service concept‚ which mainly focuses on the reasons why customers would choose one product over their competition. Some competitors that UCB faces in the Asian community are East West Bancorp. Nara Bancorp‚ Cathay General Bancorp‚ and Wilshire Bancorp. As previously mentioned‚ the Chinese American community is very focused on financial stability. In order to defeat their competition‚ the UCB attempts to meet their standards by offering savings accounts and
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for organizing these factors. The internal factor of environmental scanning consists of a company’s strengths and weaknesses. An easy way to analyze these factors is to create an Internal Factor Analysis Summary‚ (IFAS) table [see Exhibit 2] or VRIO framework (Value‚ Rareness‚ Imitability‚ and Organization). Where the internal environment deals with strengths and weaknesses‚ the external environment is about opportunities and threats. These factors can be analyzed using a STEEP Analysis or PESTLE
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and complete the application form online‚ the job agency will guiding you finish the whole form. After the submittion‚ usually you will receive their invitation call within 7-14 days. FIRST INTERVIEW Part I The interview will take place in the Cathay City. The recruitment staff will take you to the 4/F in the North Tower. There will be a short introduction about CX‚ and the recruitment staff will helping all candidates for the registration. Afterwards‚ there will be a arm test‚ you can stand with
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IBERIA CASE STUDY Iberia was founded on June 28‚ 1927 by Horacio Echeberrieta. It was not only Spain’s first airline‚ but also the first to fly between Europe and South America (as of 1946)‚ the first to establish a walk‐ on air shuttle service (between Madrid and Barcelona)‚ and the first in Europe to offer an international frequent flyers customer loyalty programme (Iberia Plus). In 2001‚ on April 3‚ Iberia’s privatization process was completed‚ when its shares were listed for the
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Marco Polo (1254-1324) was an Italian born adventurer commonly remembered for his extensive stay in China‚ at the palace of Kublai Khan. Born to a wealthy Venetian merchant family‚ Marco Polo was born with a love for adventure coursing in his veins. This dauntless desire was reflected throughout Marco Polo’s life as he continued to make an impact on exploring throughout his later years. Exploring the empire of Kublai Khan‚ and surrounding areas similar to the empire‚ Marco Polo has made vast discoveries
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profit or loss by matching the gross profit with the operating expenses incurred during the period. If the operating expenses exceed the gross profit this will result in the firm making a net loss. 4.4 Format For Trading‚ Profit and Loss Account Cathay
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Appendix Content Company’s External Environment (External) (2-line Conclusion: the attractiveness of the industry and key insights from 1-6) 1. Key economic and industry variables: Industry analysis (provide data to support): a. Market Size * $125 billion discount warehouse and wholesale club segment of North America consists of: Costco‚ Sam ’s club‚ Bj ’s. * Warehouse Club Sales In North America: Costco 56% ‚ Sam ’s club 36%‚ Bj ’s 8% b. Scope of Rivalry
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Compare and contrast the five forces affecting the airline industry‚ the fast food industry‚ the beauty products industry‚ and the pharmaceutical industry (i) on a worldwide basis and (ii) in your country. Which industry holds more promise for earning higher returns? Why? Airline Industry (globally/Australia) According to a study generated by IBISWorld on the Annual Global Airline industry revenue for 2014‚ figures were indicated at $745bn with over 9‚000 businesses worldwide. From such figures
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