Strengths Cathay pacific is one of the exalted names in the airline industry. It serves in 5 continents‚ 36 countries‚ and 155 destinations. It has been operating for over 66 years and it has developed its own royalty customers. Cathay pacific offers its passengers the opportunity to travel in a class of their own choice by providing various classes; such as‚ first class‚ business class‚ economic class‚ etc. It allows its consumers to update about flight arrivals and departures information about
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Evaluation: Employee In our case‚ the Cathay Pacific Flight Attendants Union (FAU) did not satisfy with a new policy that required them to work at least 70 hours a month before they could swap shifts with colleagues and they thought this new policy had hurt their pay and lifestyle. Pay and benefits is one of the factors that affect job satisfaction of the employees and it is perhaps one of the most rewards employees would like to get in order to support their lives. So when the flight attendants
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Report Cover Page ACERA Project 2006 Round 1‚ Project 09 Title Stakeholder mapping for effective risk assessment and communication Author(s) / Address (es) Jane Gilmour and Ruth Beilin‚ University of Melbourne Material Type and Status (Internal draft‚ Final Technical or Project report‚ Manuscript‚ Manual‚ Software) Project final report Summary The aim of the report was to review and evaluate methods for stakeholder mapping. The report intended to explore applications in biosecurity risk management
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investments Current assets Stock Trade and other receivables Liquid funds Year 2008 rank No.1 in this index. And asset in 2009 is less than that in 2007‚ annual report adress that during the depression‚ Cathay Pacific tried to kept its profit by cutting expenditure and selling assets. We cannot judge the performance through a sole number. Fewer assets means less capacity or smaller scale‚ however‚ fewer assets also results in less cost and efficient operating
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In this essay ‚some theories about stakeholder‚stakeholder analysis and stakeholder mapping will be disscused.Outlining the main ideas ‚pointing out the strenght and limitation will be the tasks of the first parts of the assignment.Then apply the knowledges to certain higher education instituion (in this case‚ the University of Essex) later in the essay.More analysis and comparison can be found in this part. First of all‚the definition of stakeholder.In other words‚who are they?The answer can
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Cathay Pacific Airlines Cathay Pacific has been serving and growing with Hong Kong for 60 years. Being as the world’s largest international cargo airline and the world’s busiest airport in terms of cargo traffic‚ Cathay Pacific is one of the seven airlines to be ranked as a 5-star airline by Skytrax in 2009. Affected by the unstable global situation of political‚ economic and cultural‚ each single change of general environment may cause significant influence of airline industry. Therefore‚ to
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“AVIATION SPARE PART SUPPLY CHAIN MANAGEMENT OPTIMISATION AT CATHAY PASIFIC AIRWAYS LIMITED” CASE STUDY GLOBAL LOGISTIC COURSE ASSIGNMENT Prof. Hiroshi Hoshino Umurbek Osorkhan 2EC12056R QBS 10th 5 November 2012 1 Company Overview Cathay Pacific Airways is an airline company founded on September 24th‚ 1946 by Roy Farrell and Sydney de Kantzow. Starting with a very limited schedule service‚ the company grew larger through multiple product innovations‚ technological investments such as the
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History of Cathay Pacific (http://www.cathaypacific.com/cpa/en_INTL/aboutus/cxbackground/history) 1.1 The early years Cathay Pacific Airways was found on 24 September in 1946. American Roy C Farrell and Australian Sydney H de Kantzow are the founders. As a matter of fact‚ the airways based in Shanghai in 1940‚ but the two men moved to Hong Kong and set up the airline eventually. The two men put up HK$1 to register the airline. (http://en.wikipedia.org/wiki/Cathay_Pacific) 1.2 Company
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�� Case Analysis Strategic Marketing in Asia ~ CATHAY PACIFIC ~ INTRODUCTION Since its establishment in 1946‚ Cathay Pacific has been a profitable airline company‚ which experienced periodical growth. In 1998 however‚ the airline experienced a loss of US $70 million‚ a stark contrast from earning $218 million in profits in the previous year. For Cathay Pacific‚ this was the first loss experienced by the air carrier since 1963�. Cathay Pacific ’s economic hardship was mainly the result of a financial
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groups such as internal and external forces. In the Cathay Pacific Airway case‚ the internal forces can be considered as its human resource management‚ since the labor cost is its main concern. In addition‚ government policies‚ competitors and customer satisfaction will be considered as its external forces. Internal forces: Cathay Pacific is currently paying extremely high salaries to its employees. This situation not only causing Cathay Pacific to lose profits but also become one of their disadvantage
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