Competitor Analysis of Cathay Pacific Airlines Cathay Pacific Airways is an international airline registered and based in Hong Kong‚ offering scheduled cargo and passenger services to more than 110 destinations around the world. The main competitors of Cathay Pacific are Singapore Airlines and China Southern Airlines . In this competitor analysis for Cathay Pacific we will assess China Southern Airlines only. 1. What are the objectives of this competitor? The objectives of China Southern
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Evaluation: Employee In our case‚ the Cathay Pacific Flight Attendants Union (FAU) did not satisfy with a new policy that required them to work at least 70 hours a month before they could swap shifts with colleagues and they thought this new policy had hurt their pay and lifestyle. Pay and benefits is one of the factors that affect job satisfaction of the employees and it is perhaps one of the most rewards employees would like to get in order to support their lives. So when the flight attendants
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Porter’s Five Forces Model: an overview Porter’s Five Forces Model: an overview Abstract Porter’s Five Forces Model is a structured framework for analyzing commerce and business establishment. It was formed by Michael E. Porter of the Harvard Business School between 1979 and the mid 1980’s. Porter developed the Five Forces model in opposition to the SWOT (strengths‚ weaknesses‚ environmental opportunities‚ threats) analysis that was an industry standard for businesses to determine how they
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Food services (high) Bargaining power of suppliers: low. Food is a low cost industry; there is only a little price difference between different suppliers. The suppliers want to sell their raw material should accept the marketing price. Bargaining power of buyers: low The buyers can decide to choose a cheaper food because there is so many food service they can choose‚ the industry should establish an reasonable price. Threat of new entrants: medium People like to try new food. But if the
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Strengths Cathay pacific is one of the exalted names in the airline industry. It serves in 5 continents‚ 36 countries‚ and 155 destinations. It has been operating for over 66 years and it has developed its own royalty customers. Cathay pacific offers its passengers the opportunity to travel in a class of their own choice by providing various classes; such as‚ first class‚ business class‚ economic class‚ etc. It allows its consumers to update about flight arrivals and departures information about
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Cathay Pacific Airlines Cathay Pacific has been serving and growing with Hong Kong for 60 years. Being as the world’s largest international cargo airline and the world’s busiest airport in terms of cargo traffic‚ Cathay Pacific is one of the seven airlines to be ranked as a 5-star airline by Skytrax in 2009. Affected by the unstable global situation of political‚ economic and cultural‚ each single change of general environment may cause significant influence of airline industry. Therefore‚ to
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3.0 PORTER’S FIVE FORCES ANALYSIS 3.1 Rivalry among existing competitors: Padini is currently facing the highest level of rivalry from its competitor due to a large number of competitors operating in the same industry as the company. Nowadays‚ more of the company has expanded its scale in order to rivalry fit. Many companies now are more advanced in terms of scale‚ they will have to compete for the similar products and services such as brand image‚ customers’ loyalty‚ and other factor. This would
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HOSPITALITY MANAGEMENT‚ TOURISM AND GASTRONOMY FACULTY Hospitality Management Airbnb: Porter Five Forces Subject: Strategic Management Teacher: Marina Cassilha Group Members: Cheng Bustamante‚ Rebeca Trillo Murrieta‚ José Lima – Peru 2015 Index Page 1. Bargaining power of customers (buyers) 3 2. Bargaining power of suppliers 3 3. Threats of new entrants 4 4. Threats of substitute products or services 4 5. Intensity of competitive rivalry 5 6. Bibliography
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Beyond Porter – A Critique of the Critique of Porter The writings of the American managementguru and Harvard-Professor Michael E-Porter are considered to be among the most influential of their subject – and among the most critiqued ones. Porter had a lasting influence on strategic management with his books about competitive advantages on industry level and on global level‚ which were written in the eighties. Porter’s models like the Five Competitive Forces‚ the Value Chain or Porters Diamond have
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interest in the study of the forces that impact a company via the usage of competitive advantage. Porter is a recognized leader in competitive analysis elaboration‚ who has elaborated five forces theory‚ which states that competitive advantage comes from the ability to gain profit via investment in an industry sector with higher than the average return. He is the author of main models on determination of main competitive forces and variants of competitive strategies. Porter believes that the market share
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