Management Group Project Topic: Cathy Pacific Table of contents Cover Page P.1 Table of Contents P.2 Executive Summary P.3 Introduction P.4 Analysis of Current Marketing Situation P.5-11 Business Portfolio Analysis P.12-13 Growth Strategies and Positioning Strategies P.14-17 Conclusion and Recommendation P.18 Appendix and Reference P.19 Executive Summary The purpose of this study is to analyze Cathy Pacific marketing situation and its strategies;
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CEO & Dragonair to grow closer to Cathay”‚ 11 February 2013. 3. Aviation Strategy (2007)‚ “Spring Airlines: China ’s self-styled First LCC”‚ April 2007. 4. The Standard (2014)‚ "Jetstar Hong Kong sells three aircraft as it awaits approval"‚ 22 August 2014. 5. Dragonair (2013)‚ “Dragon News”‚ Issue 151‚ Feb 2013. 6. Dragonair (2014)‚ “Dragonair’s Economy Class voted the best at 2014 Business Traveller China Awards”‚ Press Release‚ 13 November 2014. 7. Cathay Pacific (2014)‚ “Interim Annual Reports 2014”
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------------------------------------------------- HISTORY OF CATHAY PACIFIC Cathay Pacific was established on 24th September‚ 1946. Its’ headquarter built in Shanghai first and moved to Hong Kong after a founder member-American Roy C Farrell and Australian Sydney H de Kantzow-decision‚ and established the airline at the same time. The flight would be included Manila‚ Bangkok‚ Singapore and Shanghai. Also‚ Cathay Pacific injected the First-Class and Economy-Class into their airline. Indeed‚ Cathay Pacific had been development in 1950s
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Airways‚ Hong Kong Airlines and Cathay Pacific Airways. The flight route of Dragonair is usually between different countries in Asia. 47 destinations operated by Dargonair‚ which is 22 destinations are from Hong Kong to mainland China. It has total 41 aircrafts‚ they are all from Airbus‚ which is including A320 and A330. Hong Kong Express is a low cost company‚ it provides the low cost tickets for customer to choose. It has total 9 fleets of A320
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COMPANY PROFILE Swire Pacific Limited REFERENCE CODE: 8EC574CE-3512-41DA-9B4F-6A10E08CE441 PUBLICATION DATE: 27 Feb 2014 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Swire Pacific Limited TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts..........................................................................
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1.0 INTRODUCTION The organization that we have chosen is Cathay Pacific Airways‚ an airline industry that was established in 1946 in Hong Kong by an American Roy Farrell and an Australian Sydney H de Kantzow (Cathay Pacific n.d.a). The company has been named as “Best Airline in the World and Best Airline First Class in the 2012 Business Traveller China Awards” (Cathay Pacific n.d.b). This shows that Cathay Pacific is the one company that has its core competency in the development of world class
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Political Environment Cathay Pacific Essays and Term Papers Search Results for ’political environment cathay pacific’ Displaying 1 - 30 of 1‚500 Generaly Environment Analysis: Cathay Pacific Airlines General Environment Cathay Pacific was established in 1946 and is now the largest airline company in Hong Kong. It operates both passenger services and... Cathay Pacific Annual Report months ended 30th June results Turnover (Loss)/profit attributable to owners of Cathay Pacific (Loss)/earnings per
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Contents 1. Centralized organizational structure 2. Flat Structure 3. Formal Structure 4. Structure of the organization 5. Span of control 6. Chain of command 7. Appendix 1 1. Centralized organizational structure The hierarchy of Cathay Pacific Services Ltd is in three levels. Corporate- Chief Executive Officer‚ Executive Secretary‚ Manager- Commercial‚ Cargo Terminal Programme Manager Divisional- Finance &Administration Manager‚ Head of IT & Engineering‚ Head of Operations & Services
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Kong airline Cathay Pacific Airways Cathay Pacific Airways is an international airline registered and based in Hong Kong‚ offering scheduled cargo and passenger services to over 90 destinations around the world. It vision is to make the airline the most admired in the world‚ ensuring safety comes first; providing service straight from the heart; encouraging product leadership; delivering superior financial returns and providing rewarding career opportunities. Cathay Pacific has gone from
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Human Resource Management Individual Assignment Name: Chui Wing Yin Cherry Student No.: 10554678 Cathay Pacific is an international flag carrier of Hong Kong‚ which provide airline’s operations include scheduled passenger and cargo services to 168 destinations in 42 countries worldwide‚ including codeshares and joint ventures‚ with a fleet of wide-body aircraft‚ consisting of Airbus A330‚ Airbus A340‚ Boeing 747 and Boeing 777 equipment. However the carrier has been looking to turn around
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