Lecture 16 Cathay Pacific Doing More with Less Announcements • Final Exam vote 2 Final Exam Outline • 8-11am‚ Wednesday June 13 • Half short and long answers on theory and principles from course • Half case-study • Open or closed book??? 3 Cathay Pacific Characteristics • Mid-tier airline • 15‚000 staff‚ 77 wide body aircraft • Old airline – 50 years history – Vulnerable to cost cutting airlines • Global everywhere except China – Lost landing rights in 1984 –
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1. Company Background Cathy Pacific Airways was founded in 1946‚ it is an international airline based in Hong Kong‚ offering scheduled cargo and passenger services to over 170 destinations around the world. The company is the industry ’s one of the few 5-Star Airline and be awarded the World’s Best Airline over years. It vision is to make the airline the most admired in the world‚ ensuring safety comes first; deliver service straight from the heart; provide outstanding product and service; produce
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Challenges that Cathay Pacific Airways faces With the integration of Dragonair into Cathay Pacific Airways in 2006‚ its influence over the domain of aviation has extensively elevated. From 2006 to 2007‚ the turnover of Cathay Pacific Airways has raised from HK$60‚793 million to HK$ 75‚364 million with a percentage increase of 24.0% . Nevertheless‚ there are internal and external challenges existing as obstacles to its future development‚ such as labour conflicts‚ global financial crisis‚ high capital
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Cathay Pacific‚ Lufthansa and Thai Airways p1/19 BBA2 - Marketing 1 – Prof. Taylor Term Paper – SS/02 Cathay Pacific‚ Lufthansa‚ and Thai Airways By Stefan Broda‚ Dennis Damer‚ Suttinee Keawsuwan‚ Yin Tong‚ and Li Xin Table of Contents 1. Introduction ............................................................................................................................ 2 2. About the Three Companies................................................................................
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Analysis of Cathay Pacific Airlines General Environment Cathay Pacific was established in 1946 and is now the largest airline company in Hong Kong. It operates both passenger services and cargo services and operates in more than 30 countries throughout Asia‚ the Pacific‚ the Middle East‚ Africa‚ Europe and North America to more than 80 destinations. From Hong Kong‚ where its headquarter is based‚ Cathay operates 36 of their destinations in the Asia-Pacific region. Therefore the general environment
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Christmas chaos for Cathay passengers on the cards as pilots start work-to-rule action Page 1 of 2 Christmas chaos for Cathay passengers on the cards as pilots start work-to-rule action Wednesday‚ 03 December‚ 2014‚ 5:17pm News › Hong Kong LABOUR Phila Siu phila.siu@scmp.com Flight attendants accept airline’s offer of a pay rise as pilots begin work-torule action As Cathay Pacific pilots embarked on a work-to-rule action yesterday‚ the airline avoided a similar Christmas slowdown by its cabin
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Resources Module Code: XXXX Assignment 1 part A: CATHAY PACIFIC – LUFHANSA FINANCIAL PERFORMANCES REPORT Executive summary Purpose and method of this report The purpose of this report is to analyze the financial statements of 2 comparable airlines and according to their financial performances decide on which should be more appropriate to invest in. An analysis has been conducted over the annual reports of Cathay Pacific limited and Lufthansa 2012/2013. The two Airlines‚ despite
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Technological Environment Analysis of Cathay Pacific Airways: Technological factors include forces that create new technologies‚ creating new product and market opportunities. It is based on considerations as to whether the local market has sufficiently developed technologies to take full advantage of the product. It should be noted that high technologies are required to make full use of the variety of promotional methods using alternative advertising media such as television or websites.3
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Cathay Pacific They have one spare parts management process but it has some drawbacks and issues need to be addressed to refine the process and to increase its efficiency. First main point is that these aviation spare parts is very expensive and thus has very adverse effect on Cathay Pacific’s balance sheet. They have sufficient inventory of these spare parts but of which significant percentage of parts are dead and inactive stock. They can’t simply get rid of these parts because for aircraft safety
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General Environment Analysis for the Cathay Pacific Airlines With headquarter and airline hub located in Hong Kong‚ the general environment of Hong Kong has significant effect on Cathay Pacific. It is crucial to analyze the key trends and events of the six segments of Hong Kong general environment in order to adjust the firm strategy of Cathay Pacific. The six segments are sociocultural‚ demographic‚ political or legal‚ technological‚ economic and global. The Sociocultural Segment The value
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