The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
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Swire Pacific (SEHK: 0019) 29 August 2012‚ Keiann Yeung Business Description Swire Pacific is a Hong Kong-based conglomerate with key operations in property and aviation. Other divisions include marine services‚ beverages‚ trading and industrials. Property accounts for more than 60% of its Enterprise Value and operating profit. Other key holdings include 44% of Cathay Pacific. The UK-based founding family John Swire & Sons owns 42% economic interest and 58% voting rights in the company.
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Macro environment Our product and all of the other actors operate in a large macro environment of forces that shape opportunities and pose threats to the company is known as macro environment. Six largely uncountable external forces influence our product’s marketing activities. And also it influences decision making‚ and affect its performance and strategies. These factors include the economic‚ demographics‚ legal‚ political‚ and social conditions‚ technological changes‚ and natural forces Elements
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The Lua Architecture Advanced Topics in Software Engineering Mark Stroetzel Glasberg Jim Bresler Yongmin ’Kevin ’ Cho Introduction Lua is a powerful light-weight programming language designed to extend applications. Lua started as a small language with modest goals. The language has grown incrementally. As a result‚ Lua has been re-architected and rewritten several times in the past ten years. The original functional requirements and motivation of the architecture were documented in the
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About this Report Welcome to our second Sustainable Development Report‚ which covers our sustainability performance – both achievements and challenges in 2010. Our reporting has evolved since 1996‚ which was the first year we launched our Environmental Report‚ but our commitment to transparency and accountability remains unchanged. In this Report‚ we highlight a list of key stakeholder issues in each section‚ as well as providing a detailed response on the Report website. The Progress Against
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besieged with bad news‚ as the American film studio - Universal Pictures has announced it’s pulling Pacific Rim 2 off its release calendar completely but the American musical comedy film - Pitch Perfect 3 is moving back two weeks to fill Pacific Rim 2’s old slot. A Universal representative said in a statement‚ "Legendary and Universal Pictures are committed to having Pacific Rim 2‚ the sequel to 2013’s Pacific Rim‚ which triggered a $411 million at the global box office‚ be the vanguard‚ fully-immersive
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PAKISTAN COUNTRY ENVIRONMENT ANALYSIS December 2008 CURRENCY EQUIVALENTS (as of 30 December 2008) Currency Unit – Pakistan Rupees PRs 1.00 = $0.013 $1.00 = PRs 79.3 ABBREVIATIONS ADB AJK CEA CET CETP CNG CPS CSP CWS EIA EMS EU FAO FY GDP IEE IPCC IUCN LTSF MDG MTDF NEP NEQS NGO NWFP PEPA PRM PRSP PSDP SMART TA UNDP WS&S WTO WWF — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — Asian Development Bank Azad Jammu & Kashmir Country Environmental Analysis combined effluent treatment
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Case 2: Pacific Brands: Rebuilding the brand Industry: Australian Textile(Apparel) Industry Australia listed company from 2004. Product segment of Pacific Brands: Underwear & hosiery: 1/3 of sales‚ contributes more than half of the earnings Workwear: account for just over 22% of sale Homewear: account for just over 22% of sale Footwear‚ outerwear and sport business: $175 million write-down on the division at February 2011 Market segment of Pacific Brands: Australian‚ New Zealand‚ UK
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of business • Environmental influences on business • Environmental analysis • Characteristics of business environment • Components of business environment • The micro and macro environment • Competitive environment • Porter’s five forces model–competitive analysis Learning Objectives The present chapter aims at: • Definitions and objective of business • Examine environment analysis‚ characteristics components of the organisation. Let us know the microenvironment and macro environment •
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GROUP 1: CEBU PACIFIC HISTORY In March 1996‚ Cebu Pacific entered the market with a promise to give "low fare‚ great value" to every Juan who wanted to fly. After offering low fares to domestic destinations‚ CEB launched its international operations on November 2001 and now fly to Bangkok‚ Busan‚ Guangzhou‚ Ho Chi Minh‚ Hong Kong‚ Jakarta‚ Kota Kinabalu‚ Kuala Lumpur‚ Macau‚ Osaka‚ Seoul‚ Shanghai‚ Singapore and Taipei. In short‚ destinations‚ where one can go shopping and sightseeing! To get
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