headquartered in Peoria‚ Illinois‚ Caterpillar‚ Inc. is one of the world’s leading manufacturers of construction & mining equipment‚ diesel & natural gas engines‚ industrial gas turbines‚ and diesel-electric locomotives. It operates in five segments. The construction segment provides machinery‚ such as backhoe‚ loaders‚ small track-type tractors‚ and mini excavators for use in infrastructure and building construction projects. The resource segment provides business strategy‚ product design‚ management‚
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‘Mature product markets drove Caterpillar’s restructuring during the 1990s’. Critically examine this statement. With 2004 sales revenue in excess of $30 billion and profits of $2.03 billion Caterpillar is the worlds leading manufacturer of construction‚ mining and earth moving equipment. Caterpillar operates in three key areas; machinery‚ engines and more recently financial products. Mature product markets are an aspect of all product lifecycles once the initial rapid growth stage is complete
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Caterpillar is an American company known for its design for manufacture‚ markets‚ and construction and mining machinery. It is a world leading Fortune 500 corporate known as the ticker symbol‚ CAT‚ on the Wall Street Stock Exchange. Benjamin Holt‚ founder on Holt Manufacturing Company in 1890‚ designed and distribute stream tractors in San Joaquin Valley in Stockton‚ California. In 1907‚ Benjamin Holt decided to change Holt Manufacturing Co. to Caterpillar after a reporter specified that Holt’s
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other locations. Because the Oxford plant is the only one owned by Caterpillar that produces these couplings‚ he needs to find outside sources that can produce the couplings to Caterpillar’s standard and get them contracted and trained so they can get couplings to the manufacturing plants and keep production running while Caterpillar rebuilds the Oxford plant. While other plants are gearing up to produce the couplings‚ Caterpillar needs to begin “cross-distributing” whatever couplings are on hand
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1. What “story” does management at Caterpillar recount as a way of communicating the company’s redesigned values? Why are these stories important? 2. Caterpillar uses the “story” of the School Bus Project‚ “Embark‚” to recount the way they communicate the company’s redesign value. This story is important because the company knows that a healthy environment helps shape the growth and depicts valuable attributes within the company. It decided to retrofit school buses to have all students ride
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Compare and contrast standardized‚ concentrated and differentiated Global Marketing. Critically evaluate each strategy with an example from a global company to illustrate the differences There is a tendency for international corporate-level strategies to be substituted for global marketing strategies; namely‚ multi-domestic strategy to concentrated marketing‚ global strategy to standardized marketing‚ and transnational strategy to differentiated marketing. However‚ the borderline lies as the former
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Community members who live in our country live in peace and harmony. The relationship between multi-racial society like the Malays‚ Chinese and Indians are so closely intertwined and form a close-knit community. The idea of the establishment of Datuk Seri Najib B. Tun Abd. Razak about the slogan "1 Malaysia" has brought our country towards a paradigm shift and change the way of life of a society of living in Malaysia. However‚ the initiative‚ the initiative must be implemented by all parties to
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Question 1: HMC’s problems and strategy Introduction: During 1980s and 1990s‚ Hyundai group had been affected by several factors whether internally or externally which had a huge influence on its market position and brand image‚ in particular its U.S subsidiary‚ Hyundai Motor America (HMA). This report will focus on these factors particularly in US and the strategies that help Hyundai to overcome these problems with my point of view regarding whether these strategies were successful or not.
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Caterpillar Case Analysis EXTERNAL ENVIRONMENT ANALYSIS Global . In 1915‚ the British military invented the armor tank and modeled it after Benjamin Holt’s steam tractor‚ Caterpillar. Also during World War I‚ the United States and its allies used Holt’s track-type tractors to haul artillery and supply wagons. Shortly after it formation‚ during World War II‚ Caterpillar served as the primary supplier of bulldozers to the US Army. Although it was a successful company for many years‚ for three consecutive
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Global Strategy… In a World of Nations? (summary) Nomin-Erdene Ganbat / 甘諾敏 ‚ A3140418 Companies are looking for a way to globalize by connecting their strategy which fit worlwide. This process is called multinational model or multidomestic strategy‚ which may be succesful than multidomestic strategy. In order to globalize‚ companies need to expand their market participation and choose a best way to develop their integrated worldwide strategy. Thus‚ there are three steps: Develop core business strategy
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