Discuss the strategic imperative of marketing management to the success of business organizations. In my opinion‚ the marketing strategy that the management department from a company or organization develops is a central role or one of the most important strategies that companies have to analyze in order to be successful on the product or service that they are promoting. As stated on the Marketing Management book by Philip Kotler and Kevin Keller; “Successful marketing requires
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Utilitarianism has its strengths. Firstly‚ the utilitarian philosophy recognizes that we all like pleasure and dislike pain. This has also become the basis of moral and political life. That is‚ maximizing utility is a principle not only for individuals but also for legislators. In deciding what laws or policies to enact‚ a government should do whatever will maximize the happiness of as a whole. Secondly‚ Utilitarianism is probably the most defensible approach in emergency situations. For example
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LITERATURE REVIEW: TRADE FACILITATION AS AN IMPERATIVE FOR THE EAC CUSTOMS UNION Abstract The global economy has made considerable progress in the last two decades in easing border restrictions on merchandise trade‚ by addressing trade-protective measures of non-tariff barriers and high tariffs‚ through the implementation of structural reform programmes as well as commitments undertaken under the multilateral framework of the GATT/WTO. With the passage of such ‘first generation’ trade policy
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The Implementation Imperatives and Critical Success Factors of Enterprise Systems: A Literature Review Yu-Ting Chen School of Information Studies‚ Syracuse University‚ New York‚ USA Table of contents Abstract………………………………………………………………………………..1 Introduction……………………………………………………………………………1 Influence of Enterprise Systems……………………………………………….......….3 Implementation Criteria……………………………………………………………...10 Conclusion……………………………………………………………………………17 Bibliography……………………………………………………………………….…18 Appendix……………………………………………………………………………
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Transformation of Infrastructure in Indian Railways: An Imperative Study ------------------------------------------------- Suruchi‚ Research Scholar ------------------------------------------------- and ------------------------------------------------- Dr. Seema Dhawan Research Supervisor Singhania University Introduction- Railway zons of india The Indian Railways has a glorious past and has achieved a phenomenal growth in both freight and passenger traffic by improving asset utilization
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Reinventing Marketing to Manage the Environmental Imperative In the article‚ “Reinventing Marketing to Manage the Environmental Imperative‚” Kottler states‚ “With the growing recognition of finite resources and high environmental costs‚ marketers need to reexamine their theory and practices” (132). Additionally‚ because of the downturn in the economy‚ marketers have adjusted their strategies to compensate for consumers with limited disposable income. In the sustainability market‚ companies recognize
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There is no doubt that if you deal with international markets‚ you should be familiar with their laws and regulation as they pertain to marketing. This is imperative and you should take it seriously. It must be god understanding in the law of the country where you launch a campaign. But it is not always possible to know all the nuances. So‚ what is right in this situation? On the one hand‚ some people consider that marketers must know and observe the regulations and laws of the country in which
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extent‚ would be destined for failure and Adelphia Communications is no exception. The two main unethical actions underlined are untruthfulness and stealing. Were these actions justified‚ deontologically speaking? How does Immanuel Kant’s categorical imperative apply to these two unethical actions in a business scenario? The Scandal Adelphia was a cable television
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you were a lawmaker member of a kingdom of ends. These three principles form the categorical imperative. For Kant the source of moral justification is the categorical imperative. It presents a method to determine whether or not an act may be considered to be morally correct. An imperative is either categorical or hypothetical. Kant writes‚ "If now the action is good only as a means to something else‚ then the imperative is hypothetical; if it is conceived as good in itself and consequently as being
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Explain Kant’s moral law theory with particular reference to the categorical imperative [30] By Hannah Parry-Evans “Two things fill the mind with ever new and increasing admiration and awe the oftener and more steadily we reflect on them: the starry heavens above me and the moral law within me.” – Kant (1788)‚ pp‚ 193‚ 259 Immanuel Kant introduced and initiated his ‘moral law theory’ in the late 18th century. The doctrine in question sought to establish and constitute a supreme or absolute principle
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