Castrol Motor Oil [pic] Marketing Plan Date: April-09 Table of Contents Statement of Confidentiality & Non-Disclosure 2 I．Executive summary: 4 II. Situation and environment analysis 5 ¬ SWOT Summary: 5 ″ Strengths 5 ″ Weaknesses 6 ″ Opportunities 6 ″ Threats 7 ¬ Segmentation 8 ¬ Positioning Maps 9 ¬ Competitor Analysis 11 III. Opportunity Identification‚ Assessment and Assumption 12 IV. Objectives 13 V. Marketing Strategy 15 ¬ Target Market Selection 15 ¬ Target Market
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strategic‚ functional or operational levels Castrol India Limited: Managing in Challenging Times Manoj Anand Executive Summary ifficult times have their own merits. This is as much true for an individual as it is for an organization. These are the times when the entire organization gets an opportunity to display its resilience through its innovative skills and creative abilities. Naveen K Kshatriya‚ Chief Executive and Managing Director of Castrol India Limited (CIL)‚ echoed similar thoughts
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particularly in Vietnam‚ were underpaying and mistreating workers. The outcry turned into a public relations disaster for NIKE‚ one from which it still has not fully recovered. Human rights groups‚ not reporters‚ were the first to uncover the abuse in Vietnam. Yet reporters and NIKE itself should have seen trouble coming. The case is a textbook example of how one country’s history and culture helped create a hostile environment for a company like NIKE. When NIKE arrived in Vietnam in 1995‚ the country
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United State Of America intervention in Vietnam Name: marie jennifer SEBLIN Content 1. Introduction 2. France in Vietnam 3. The Partition of Vietnam 4. United State of America Involvement 5. Action of Eisenhower 6. Action of Kennedy 7. Action of Johnson 8. U.S tactics during the war 9. Conclusion 1.Introduction Vietnam was a French colony but after its invasion by Japan during the world war II Vietnam started to look for its independence however France had
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Vietnam Vietnam’s personality has been outline by long-running differences‚ both internally and externally with foreign foes. The first nation of Vietnam being recorded is the Van Lang Nation‚ founded by the ancient Viet race in the North. The most famous king is Hung King. In 3 B.C‚ another nation was found by Au Duong Vuong and named Au Lac Nation. The historical remain of Co Loa Citadel is the evidence. In Central Vietnam‚ another kingdom of Champa emerged from Sa Hyun culture around 2 B.C
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Welcome to Vietnam! If someday you decided to go to visit other countries‚ you should go to visit the very beautiful country‚ Vietnam! It is located in Southeastern Asia‚ nearby Thailand‚ Laos‚ South China Sea‚ alongside China‚ and Cambodia. It is very interesting that Vietnam has the geographic shape looks like the letter S. The weather is hot‚ rainy and humid from May to September and it is dry from October to March. There are a lot of big cities in Vietnam‚ for example‚ Ho Chi Minh City‚ Ha Noi
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The Vietnam Conflict: A Nation’s Intervention Directly after the Second World War‚ nations everywhere were suffering from post-war dilemmas; governments were in turmoil. To many countries‚ the antagonist of democracy‚ communism‚ seemed like a valuable answer to end their state of turmoil. Vietnam‚ being one of the countries that sought for an answer‚ was split in half upon making a decision. America was in fear that a North Vietnam communist takeover of South Vietnam would ignite
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Tini Nguyen HFN2O1-04 Ms. Marinelli June 5th‚ 2013 REPORT Every country has different culture. Vietnam is a country in Southeast Asia. Vietnam has a rich culture that has been shaped by many civilizations throughout history. Through many long struggles‚ the Vietnamese people have created their unique culture. There are so many cultural celebrations in Vietnam such as Vietnamese New Year and Mid-Autumn Festival are the most important celebration. Climate affects the availability of ingredient
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“Teaching the Vietnam War makes one realize how the shape of a narrative determines‚ and is determined by‚ its content”. The Vietnam War was one of America’s most controversial wars. Many of its aspects are still plagued with great uncertainty. Those aspects of the Vietnam War are argued and debated about‚ they were argued during the time of the war and the arguing has continued. The Vietnam War was indeed a time of confusion. Why did the war start? What was the United States’ real reason for getting
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C U LT U R E Vietnam is a mainly Mahayana GEOGRAPHY Buddhist country‚ although other TRAVE L IN VIE TNAM religions are among Confucianism and Taoism. The official and sole language of Vietnam is Vietnamese. Curabitur leo Culture of Vietnam is based on harmony‚ family‚ and humanity. the Maecenas food is a blend of Chinese and Thai and is considered one of the healthiest foods in the world because of it’s fresh ingredients. Vietnamese money is called dong‚ and soccer is one of the most popular
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