JohnLevis.com Advert analysis This one minute long advertisement focuses on people who are trying to find ideal gifts for the people they love and care about. John Lewis Christmas advert 2OO9 was focused on the joy of receiving gifts through the eyes of children‚ so this year they decided to try the opposite idea. Idea of this advert is to show the viewer how nice it is to give perfect gifts to the ones you care about‚ because the feeling you get when you give a gift to someone (and they like
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Advert Analysis Recently we have been asked to choose an advert and analyse the chosen advert. I have chosen a TV advert by the ’Think!’ campaign‚ it is the campaign called ’kill your speed‚ or live with it’‚ which is also the slogan of the advert. The purpose of the advert is a threat to drivers‚ scaring them into not speeding. The audience is targeted at all drivers‚ it focuses on what happens to you‚ as the driver if you are speeding and kill and innocent child. This spine chilling advert
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The advert "Think of both sides" is an advert on the importance of safe driving. The visual and text based advert was first published and aired in December of 2013. It has three main types of visuals; it has two parents at the front of the moving car who are each preoccupied with different activities‚ the father is on the phone while the mother is holding a map while talking to the father at the front there is a school child crossing the road and is about to be hit by th car since the driver is
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Report on ‘‘Go Compare’’ Advert Introduction The advert that I have looked at is the comparison advert‚ which helps people compare prices on a wide variety of things and help them find prices most suitable to them‚ this includes; find their most suitable or cheapest car insurance; cheapest Gadgets‚ home insurance and many more comparison options. ’’ Go Compare’’. This advert in particular is one of the most memorable and catchiest commercials on UK television. When watching television and it
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Lego targets parents‚ offering an alternative to television! From the first glance‚ it is immediately noticeable that this controversial advertisement is clearly very different from the traditional advertisements one would expect from Lego. It definitely has the parents as the target audience and is focusing on the parent’s fear of bad influences on their children. When one considers who the preferred‚ negotiated and oppositional readers would be as defined by Stuart Hall (Hall et al. 1980)
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INTRODUCTION Every once in a while there comes a company that offer a service beyond customer expectations that really leaves the consumer with a sensation that they could not have done a better choice. ‘Earth and Castle’ is the perfect example of this. It is a start-up company based in Gozo that is gaining reputation fast for producing unique and professional wedding videos that are far beyond the traditional style that we are normally used to. Marlon‚ the founder of the company started initially
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Revision: advertisement techniques for analysing Analysing Advertising Advertising tends to follow a basic format - a slogan or a striking image catches our attention‚ the body of the ad contains more factual information about the product ‚ and a pack shot or logo reinforces the brand identity.The combination of these elements‚ even though we may only look at them for the average time of 1.5 seconds‚ leaves us with an impression of the values that are attached to that brand‚ and a sense of who
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Deconstruction of an Advertisement Each day we are inundated with thousands of advertisements which contribute to shaping and defining our world views. As a capitalist society ads are crucial to attract the attention of the consumer. They are everywhere‚ whether it be a billboard‚ a commercial or a radio announcement‚ advertising reaches out and touches almost everyone living in our modern world. The effectiveness of an advertisement campaign has a huge influence on the purchaser. Ads are carefully
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Character - 12/A Communication‚ MP Individual Written Assignment The Advert On the final page of this document you will find the advert I have chosen for my analysis. I will mainly be using the Berlos SMCR model. The Analysis The source of this advert is mainly the Bavarian auto-maker BMW. Specifically‚ it is a division in Greece selling premium used BMW’s. Their main goal is to sell more cars‚ of course‚ but one might assume‚ that compromising the general belief
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YaeNa Yoon MKT 201 Case Study #1 Mountain Man Beer Company (MMBC)’s representative beer: Mountain Man Lager‚ is made based on unique and old family recipe. The target of Mountain Man Lager is old males who are working class‚ so called blue collar. The taste is bitter‚ and in contains higher alcohol than other brands. Mountain Man Lager was priced $2.25 for a 12-ounce of draft beer in a bar and $4.99 for a six-pack in a retail store. It was sold at the similar price range which premium domestic
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