AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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resource development and organizational learning. Industry suppliers and those responsible for parts of organizations were more likely to formally develop subordinates’ strategic thinking ability. Research limitations/implications – While the study used a convenience sample with self-ratings‚ it identified salient leadership practices for encouraging strategic thinking. This research should be expanded to other industries and countries. Case study methods would provide additional insight. Practical
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Analytical Study on Titan v/s Timex with respect to STP and Consumer Behaviour Prepared for: Prof. Subrat Sahu (Marketing Management) By Khushboo Mandot Roll no: 23 SKIPS LETTER OF TRANSMITTAL November 13‚ 2008 Prof. Subrat Sahu Marketing Management SKIPS Dear Sir‚ I have completed the report that you requested. This report examines the differences between Titan and Timex with respect to its segmentation‚ targeting and positioning strategies as well as
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International Management II (Core Competencies) Case Study Bank of America (A) by Alexander Beil Christoph Hillgärtner Florian Schlegelmilch Harvard Case Study: Bank of America List of Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction / Definitions Overview “Bank of America” Product development processes Strength and weaknesses of the systems Learning through experimentation Conclusion / Learnings Summary Questions for group discussion References 1 Harvard Case Study: Bank of America 1. Introduction /
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"anthropology" is from the Greek anthrōpos (ἄνθρωπος)‚ "man"‚ understood to mean humankind or humanity‚ and -logia (-λογία)‚ "discourse" or "study." The essence of anthropology has been‚ since its tradition‚ cross-cultural comparison‚[3] and cultural relativism has become the canon of anthropological inquiry.[4][5][6] What is Anthropology? Anthropology is the study of humans‚ past and present. To understand the full sweep and complexity of cultures across all of human history‚ anthropology draws and
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Marketing environment analysis for chinese christmas decoration industry Based on the article T (2009) The Guardian 15 August p 33‚ which written by Branigan. The article outlined that after the global financial crisis‚ Chinese Christmas decoration industry has entered a low. The details to visit the website “http://www.guardian.co.uk/business/2009/aug/14/china-exports-christmas-toys” Mainly factor of this situation is the main customer from European and American decline to import such kind of stuffs
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Callaway Case: Golf Equipment Industry 1. What are the industry’s dominant economic characteristics? According to a recent market study "Opportunities in the Global Golf Club Market 2004-2009" published by E-Composites‚ Inc ‚within the last 5 years‚ the golf industry has seen a significant growth of 5-15% annually at various regions of the world. The market size for the worldwide golf club manufacturing industry is estimated at US $3.9 billion. An increasing number of golfers in the world
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identified and researched to help Kings St Industries formalise this situation. These main points are; How can the company successfully terminate Bert’s employment? What restrictions apply to Bert if he leaves and joins a competitor? What happens if Bert provides confidential marketing information to a new employer? And‚ what happens if Bert lures away and hires other staff currently employed by King Street Industries? In order for King St Industries to terminate Dooleys employment successfully
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Health Care Solutions Case Study Answers 1. Assess the current strategy of HCOS toward its most critical market (mid-sized physician office). The current strategy of HCOS towards mid-sized physician’s offices is to increase their market share and profits by expanding the operation to the point that HCOS is nearly everywhere that there are mid-sized physician’s offices. This “increased market share by expansion” approach has worked for the most part. They have expanded operations to cover almost
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Internship Report On Strategies of Human Resource: A Study On Grameenphone Ltd. Submitted To Mr. ShowvonickDatta Lecturer BRAC University Submitted By Salma Sultana Masters of Business Administration (MBA) Id# 10364060 Submission Date: 1 /12 /2013 1 INTERNSHIP RESEARCH REPORT ON ‘Strategies of Human resource: A Study of Grameenphone Limited.’ 2 September ‚ 2013 Mr. ShowvonickDatta Lecturer Brac University Dhaka‚ Bangladesh Subject: Letter of Transmittal Dear Sir‚ Attached please find the
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