many service quality issues faced by a local mass transport company‚ SMRT. The company has to still remain functional amidst mass criticism amongst the public due to inefficient communication networks‚ inefficient maintenance and various problems in the senior management. As a newly appointed senior manager‚ it is imperative that we work towards delivering a high quality service to our customers. There are many tools and quality improvement frameworks that we can use to improve existing service quality
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Appendix 2 SERVICE QUALITY QUESTIONNAIRE This is a questionnaire intended for disabled students of a Higher Education institution: University The questionnaire comprises three parts (A to C). Part A - a single question on your level of satisfaction with the overall services Part B - a set of 26 statements on your assessment of the quality of services delivered within your university‚ compared with the service level of an excellent university Part C - four questions: one on overall
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why not? Total quality service is more important today than it was ten years ago. Quality is a key factor in customer satisfaction and service is expected. In the past quality service may have been an afterthought to some companies‚ now it is essential to remain a competitive and successful business. Satisfied customers are the driving force that keeps a company in business. In my own experiences‚ when I have received poor service from a particular restaurant‚ store‚ service or company I tend
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PROJECT 1 Reasons for customer service problems include the following: 1. Not listening to or collecting information from customers. It is surely self-evident that listening to the customers is fundamental to providing a high level of customer care. Self-evident it may be‚ but surprisingly few organisations and individuals possess and use good listening skills. People are all so very different. We come from such a wide variety of backgrounds and cultures. We all have different ways of thinking
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MANAGING SERVICE QUALITY IN HOSPITALITY INDUSTRY THROUGH MANAGING THE ‘MOMENT OF TRUTH’: A THEORETICAL APPROACH Deborah Christine Widjaja Lecturer‚ Hotel Management Program‚ Faculty of Economics‚ Petra Christian University Email: dwidjaja@peter.petra.ac.id Abstract: Hospitality industry is one of the service businesses that pays so much attention to service quality as it is the main intangible product that it produces. This short article examines how to manage service quality in hospitality industry
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Critical Analysis of Quality Management Between “Four Seasons Canary Wharf hotel” and “The Tea and Sympathy Restaurant and Café” This essay will focus on the different approaches to quality management of two well-known organizations‚ the “Four Seasons Canary Wharf hotel” and “The Tea and Sympathy Restaurant and Café” situated in New York City’s west village. By analyzing both cases with the workings of Total Quality Management (TQM) and Service Quality. The Four Seasons first
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Zeithaml & Bitner (2003: 85) states that: "Service quality is a focused evaluation that reflects the customer’s perception of specific dimensions of service: reliability‚ responsiveness‚ assurance‚ Empathy‚ tangibles. Satisfaction‚ on other hand‚ is more inclusive: it is influenced by perceptions of service quality‚ product quality‚ and price as well as situational factors and personal factors Zeithaml & Bitner (2003: 85) states that: "Service quality is a focused evaluation that reflects the customer’s
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Why service quality is important in airlines An airline is a company that offers air transport for passengers and freight. Airlines vary widely in size‚ from small companies with only one or two planes to huge multinational companies. While the industry initially grew slowly‚ these companies began to take off in a major way after World War II‚ thanks in part to large numbers of returning aviators. By the 1990s‚ air travel had become ubiquitous. For passengers the advantages could be; 1
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Providing Quality Service Vanita Johnson MICHAEL BRIZEK HTM 150 March 28‚ 2012 Describe how the industry involves the guest in order to provide quality service. The retail industry involves the guest to provide quality during the planning process. They have to think about the when‚ what‚ who and how. When do you to start your delivery system as the guest arrives and while the quest is waiting‚ during the experience and after the experience. What does the customer expect out of the experience
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Hotel You have been called in to advise the owners of an exclusive new luxury hotel. For the venture to succeed‚ hotel employees must focus on providing customers with the highest quality customer service possible. The challenge is to devise a way of organizing and controlling employees that will promote high-quality service that will encourage employees to be committed to the hotel‚ and that will reduce the level of employee turnover and absenteeism—which are typically high in the hotel business.
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