Case Analysis: Dell Introduction Present CEO and chairman of the board Michael Dell founded Dell in 1984‚ as a leading technology provider that designs‚ develops‚ manufactures‚ and supports PCs‚ software and peripherals‚ storage and servers‚ and associated services. With operations in four geographic areas and additional business centers and manufacturing sites in more than 20 locations around the world‚ Dell is able to reach more than 24‚000 retail locations worldwide. Dell’s ability to process
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Dell Case Study Part A TABLE OF CONTENTS Introduction and Company Background……………………………………………………………………………………….3 Key Offerings………………………………………………………………………………………………………………………………..4 Perceptual Map…………………………………………………………………………………………………………………………….5 SWOT Analysis………………………………………………………………………………………………………………………………6 Concept Generation……………………………………………………………………………………………………………………..6 Works Cited…………………………………………………………………………………………………………………………………..7
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Dell‚ Inc. Case Study First: Problem Diagnosis: Over the years‚ Dell has devised very successful strategies to increase customer loyalty and reduce costs. However with the passage of time‚ the company has failed to have a proactive approach to capitalize the opportunities provided by the environment and sustained its competitive advantage. 1. Use of the direct selling approach: This approach has been the main competitive advantage of Dell over the years‚ which enabled the company to create strong
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Introduction In 2001‚ Dell Computer became the world’s largest personal computer vendor‚ continuing to gain market share and post profits in an industry struggling with slumping sales and billions of dollars in losses. Dell sells 90% of its PCs directly to the final customer‚ largely bypassing there seller channel that accounts for most of the world’s PC sales. This direct customer relationship is the key to Dell’s business model‚ and provides distinct advantages over the indirect sales model. Dell’s
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INTRODUCTION Dell Computers was started by Michael Dell in 1984. Dell’s primary differentiator was its business model. It sold primarily on the B2C market and custom built personal computers on demand. Therefore‚ it had very low inventory by comparison to its competitors. As a result of this‚ Dell was able to operate quite efficiently and profitably in its niche market. By the late 1980’s – early 1990’s‚ Dell noticed that its market share was only 1% of total and that industry amalgamations
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1.Straightforward. Unique. Powerful. Dell has based its success on a simple concept: maximizing their understanding of our customers’ needs‚ and then fulfilling them with superb value; high-quality‚ relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use. Their continuously evolving strategy combines a revolutionary direct customer model with new distribution channels to reach more consumers and small businesses. So that their
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Direct from Dell-Strategies that Revolutionized an Industry 1. a. In a span of 20 years‚ from 1984‚ Michael Dell became the leader of one of the most profitable and innovative organizations in the world. The meteoric rise of Dell Computers Corporation was largely a result of some innovative strategies and perspectives and reveals a new model for doing business in the information age. Discuss the major mistakes made during this period and the resulting lessons learnt by Dell. First mistake‚ though
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The case study chosen for this analysis focuses on Dell’s ever-changing presence in the China market. Dell has significantly enhanced its presence in the country. In addition to two manufacturing operations in China‚ Dell has an Enterprise Command Center in Xiamen that provides customers with mission-critical enterprise services‚ and a global design center in Shanghai. Dell’s unique‚ customer-focused direct model has earned it significant‚ rapidly growing business from customers of all types‚ ranging
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Dell Case Study. 1. What is Dell’s strategy? What is the basis on which Dell builds its competitive advantage? Dell’s Strategy: The Company was focused on a simple idea of understanding the need of the customer and efficiently providing the most accurate Product that could satisfy the need. And this was done by direct selling cutting the role of middleman hence bringing a change in the Supply Chain. This meant that Dell knew the desire and need of the customer before any of its competitor
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Michael Dell It is vey impressive when you are in high school and you make 18‚000 dollar selling magazines which is more than what your History and economics teachers make. Michael Dell founded the Dell Computer Corporation on November 4‚ 1984. He is the founder‚ chief executive officer and the chairman of the company. Dell is the 44th richest man is the world today according to Forbes.com/wealth/billionaires/list. Michael Dell‚ at the age of seven bought his first calculator. When Dell was an
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