Case Study Case study methods involve Systematically gathering enough information about a particular person‚ social setting‚ event‚ or group to permit the researcher to effectively understand how it operates or functions. Case studies may focus on an individual‚ a group‚ or an entire community and may utilize a number of data technologies such as life stories‚ documents‚ oral histories‚ in-depth interviews‚ and participant observation. Types of case studies Stake (1995) suggests that researchers
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ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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US Airline Industry Case Analysis The US airline industry has gone through many turbulent times. The woes of the US Airline industry during the 21st century were typically attributed to the triple-whammy of the September 11‚ 201 terrorist attacks‚ the high price of crude oil‚ and the 2008 financial crash. Certainly‚ each of these was a powerful force in boosting costs and depressing demand. Yet the financial problems of the US airline business was little better. The IATA‚ the worldwide association
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University of Wisconsin- Whitewater College of Business & Economics Management Department Management 770 Organization Design 3 credits Spring 2011 Professor: Phone: E-mail: Office: Section 1: Office hours: E-mail hours: Walk-in: Louise Tourigny‚ Ph.D. Administration (262) 472-5735 Office tourignl@uww.edu HH-4509 Monday from 5:15 to 7:45 p.m. at American Family Insurance‚ Madison Monday from 7:45 to 8:15 p.m. at American Family Insurance upon request Monday from 9:00 a.m. to noon; other times intermittent
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GROUP CHARLIE BOX 3.6 CASE STUDY 1. What is the problem at The Campus News? There are many situations at the Campus News‚ but the biggest problem is the leadership. She is too laid back and afraid to take charge. The other issue would be the Editor‚ he has no experience in journalism and really has no clue as to what he is doing….the editor in this situation is also the follower leader because he maintains a staff that also doesn’t have journalism experience. 2. How would you
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DEMAND FOR TEA EXCEEDED THE SUPPLY‚ DRIVING UP ITS PRICE (A Case Study Analysis) Presented to the Faculty of NATIONAL UNIVERSITY COLLEGE OF BUSINESS AND ACCOUNTANCY Manila‚ Philippines under the advisory of Prof. IRENEO R. AGUILAN In Partial Fulfillment of the Requirements for the Subject MACROECONOMIC THEORY 1st Semester‚ AY 2012-2013 Presented by Baja‚ Mark Joseph E. Buenaventura‚ Ariel B. Gabito‚ Charlene T. Tullao‚ Perlene Marie G. Young‚ Camela M. September 10‚ 2012
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Southwest University Foreign Students Admission Information （2013-第 1 稿） I. Introduction Southwest University (SWU) is a comprehensive and national key university sponsored by China’s Ministry of Education. SWU was founded in July‚ 2005‚ by the amalgamation of two formerly independent universities‚ Southwest China Normal University and Southwest China Agricultural University. It is one of the "211 Project" universities (top 100) which get preferential support in their development and construction
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Activity/Case Study 1. Explain why your college or university is a system and a subsystem? Answer: My college or university is a system because my university has a mission and vision to achieve their objective. Our college or university is a subsystem because our university is branch of main campus so like in the main campus we also implemented their mission and vision. 2. Observe activities in supermarket: Shoppers looking for aisles where they can find specific product; lines forming
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Nowadays‚ more and more people aim towards enrolling at a university and pay a lot of money in the hopes of obtaining a degree. Everyone considers higher education essential for having a successful career. However‚ the question of whether this higher education actually helps students be prepared for the real world or not remains. It is not as simple to put into practice what one has learned at the university as students believe. The important thing is to learn how to adapt to a new environment. Thus
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A MONSTER CALLED TRAFFIC JAM Transportation enables human to commute from one place to another. It makes life easier. But‚ when depending on vehicles to go everywhere is no longer easier due to traffic jam‚ is life still easier? It is absolutely not. In today’s millennium era‚ traffic jam is one of the growing enemies. Everyone‚ especially commuters‚ surely hates that “monster”‚ the “monster” that consumes time and energy. The traffic jam is mainly caused by overcrowded vehicle quantity in streets
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