Case 7-5: Dell Computer Corporation Discussion questions 1. What is Dell’s strategy? Dell’s strategy was based on: • Market leadership as a result of a persistent focus on delivering the best possible customer experience. Direct selling‚ from manufacturing to consumer‚ was a key component of its strategy. • Its reputation as one of the world’s most preferred computer systems companies and a premier provider of products and services that customers worldwide needed to build
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Strategic Marketing Problems CUTCO Corporation 1. Situation Analysis I.Industry In 2007 the direct selling industry had approximately $30.8 billion in sales. Direct sellers are almost entirely independent contractors. Virtually any product can be sold via direct selling. Internet Sales accounted for 11.4% of direct selling dollars in 2007‚ however most direct selling websites focus on company information and distributor contact information. II.Company CUTCO Corporation is a private company
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more than 5‚000 IBM BPM engagements worldwide in every industry to optimize business processes‚ drive profitable growth and increase agility needed to respond rapidly to changing customer expectations and business demands. To learn more about BPM solutions from IBM‚ please visit ibm.com/bpm.. Continued success‚ Nancy Pearson Vice President‚ BPM‚ SOA‚ WebSphere and Industry Marketing IBM Software Group Interested in becoming an IBM client reference? Please visit ibm.com/ibm/clientreference
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CASE STUDY: THE GENERAL MANAGER I. TIME CONTEXT Acme Kemico‚ a small chemical outfit‚ was established in the early part of 1986. It was started as a single proprietorship selling paints and house sprays. The office set-up was composed of nine persons namely: a General Manager who was also the owner of the company; an Office Manager who served as the recruiting officer‚ accountant and overall supervisor; a lawyer who acted as the company’s legal counsel; five salaried salesmen who are directly under
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University of Phoenix Material Magnolia Therapeutic Solutions Case Study Magnolia Therapeutic Solutions is a nonprofit organization in New York City that specializes in psychotherapy for individuals diagnosed with Post Traumatic Syndrome Disorder (PTSD). The organization was created in 1998 by Mary Stewart. Mary recognized a significant demand for therapeutic services in NYC for individuals suffering from PTSD. Despite a large body of research showing the positive effects of psychotherapy on
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bushels 110‚000 Alfalfa 1.5 tons 1800 Barley 2.2 tons 2200 Constraints: Thus mathematical model is: Maximize: Subject to: Solving the problem using solver of MS Excel we get the solution as follows: Variable Solution 547.21 544.90 422.71 311.34 373.84 65.52 65.52 0.00 Variable Max. Profit Solution 0.00 0.00 586.66 376.95 35.33 0.53 0.53 315862.07 Crop Plan Parcel Cultivation Area (Acre) Wheat Alfalfa Barley Total Area Southeast 547.21 65.52
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JOLLIBEE FOODS CORPORATION (JFC) A Written Analysis of a Case by Lloyd Ty Brief Synopsis of Data In 1995‚ AB Capital and Investment Corporation was tapped by the UP Foundation‚ Inc. (UPFI) to manage an equity fund of 2.5 million pesos‚ which is a small portion of their 260 million peso endowment fund. The interests earned from the fund‚ which is used to support the professorial chair requirements of the University‚ has dropped due to a decline in the returns of treasury bills - that being the
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Key Problem A Key Problem will always require some sort of decision or action step 1. Who – what is the name of the company‚ what is the type of business for the company‚ which individuals are involved? 2. What – describe the situation that has led the decision-makers to this point‚ what must they decide? 3. Why – what are the main reasons that this decision must be made 4. How Much – what is the significance of the decision for the company; this should involve decisions of importance in both
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Manufacturering Corporation (RMC) is considering moving some of its production from traditional numerically controlled machine to a flexible manufacturing system (FMS). It’s computer numerical control machines have been operating in a high variety‚ low volume manner. Issues 1. 1 . As a productions manager for R.M.C‚ what do you recommend? Why? 2. Prepare a case by a conservative plants manager for maintaining the status quo until the returns are more obvious. 3. Prepare a case for an optimistic
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restaurant broke even the co-owner‚ Bruce Melhuish‚ is not content as there is a lack of efficiency with the staff and a high demand of customers. Queue lines to be seated and at the cooking station are causing Sunset-at-Blue to lose profits. This case study analyses how Sunset-at-Blue can improve service efficiency‚ increase seating capacity and future profits. Sunset-at-Blue‚ a franchise of Sunset Grill is located in Ontario‚ Toronto and is co-owned by Bruce Melhuish whom was an executive for a technology
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