Sales Force Optimization: A Self Assessment Glen S. Petersen Copyright 2011‚ All Rights Reserved Page 1 Sales Force Optimization: A Self Assessment Table of Contents Chapter 1 Introduction................................................................................................................ 3 Chapter 2 Sales Force Optimization........................................................................................... 5 Chapter 3 Trends That Impact Sales Force Performance
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Sales Force Selection The sales force is solely responsible for building the bottom line of an organization. It is the only department that brings in revenues & hence must be given due importance in the organizational structure. Selection of the sales force must be a careful process that ensures that top quality salesmen‚ who will exhibit motivation‚ a strong orientation towards results & loyalty to the company. Selection is the process of discovering the qualifications & characteristics
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policy on vacations and holidays‚ the training method almost certainly will be the Lesson‚ supplemented‚ perhaps‚ with visual aids. In this instance‚ such methods as role playing and the demonstration would be ruled out. It is important to select those training methods that most effectively convey the desired content. Of the ten training methods discussed below‚ five are group methods‚ four are individual methods‚ and one can be either. Lecturing‚ role playing‚ case discussion‚ impromptu discussion
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THE SALES FORCE TECHNOLOGY–PERFORMANCE CHAIN: THE ROLE OF ADAPTIVE SELLING AND EFFORT Adam Rapp‚ Raj Agnihotri‚ and Lukas P. Forbes Firms continue to struggle with the implementation of sales force technology tools and the role they play in sales representative performance. This research expands previous literature in the area of sales force automation (SFA) and customer relationship management (CRM) by looking at the consequences after technology adoption by a sales force. Data were gathered from
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pricier on some items compared to there competitors Wal-Mart and K-mart‚ but the atmosphere is a lot more toned and you can actually focus on shopping without being over crowded. Targets first symbol 1962 In order to motivate the sales force to produce the highest number of clients‚ describe six (6) features of an effective total rewards program Compensation – what is the company willing to pay for this position? Benefits – health‚ dental‚ vision‚ long-term care‚ retirement. Are these
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INTRODUCTION Sales force management systems are information systems used in CRM marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system‚ in which case they are often called customer relationship management (CRM) systems. Sales force management systems are essentially the same thing as sales force automation system (SFA). A SFA‚ typically a part of a company’s customer relationship management system
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Activity 2: Case Study: Your task is to: Define the sales team goals for the next 12 months. Ensure that they are SMART. Define the KPI’s and standards for each goal. Define the timeframe for each goal. Select 1 goal and create an action plan which clearly documents how you will achieve this goal. Detail the methods/processes that you will engage in‚ the resources that you need and risks or constraints. The business’ strategic plan for the next twelve months is to; Increase turnover by 30%
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Article Title: Improving the Sales Force Author: Cranfield University‚ SilentEdge Url & Date Retrieved: http://silentedge.co.uk/wp-content/uploads/2011/01/cranfield-report-18.01.2011.pdf 3/14/13 Main Idea This article analyzes the data from several sales people in three different areas new business sales‚ telesales‚ and account management. With the data it puts together 8 profiles that each sales person can fit into. Ranging from least effective to most those 8 types are socializer‚ dealmaker
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CASE IBM : Restructuring The Sales Force In 1993‚ IBM’s Board of Directors decided the time was right for dramatic action. The once proud company had seen its sales fall from almost $69 billion in 1990 to $64‚5 billion in 1992. In the same period‚ profits plunged from $5‚9 billion to a loss of $4‚96 billion. In April 1993‚ the Board hired Louis V. Gerstner‚ Jr. to serve as its new Chairman and Chief Executive Officer and to turn the company around. Just three months into the job‚ Gerstner announced
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Title: Sales Tracking and Customer Relations Analyses Executive Summary This report is based on the sales tracking and customer relationship analysis of the company‚ Ballarat Trade Fair Consultancy (BTFC). The main activity of this company is to promote and sell stand space at trade fairs and tickets for visitors to trade fairs in Ballarat area. The company analyses the total profit‚ total sales and cost incurred in them in different financial
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