Economics IPEDR Vol.25 (2011) © (2011) IACSIT Press‚ Singapore Managing the Diffusion of innovation in Ready-To-Eat Food Products in India T.Sarathy1 and Shilpa Gopal2+ 2 1 Periyar Institute of Management Studies‚ Periyar University‚ Salem University Research Fellow‚ Periyar Institute of Management Studies‚ PeriyarUniversity‚Salem Abstract: Food occupies a major purchase amount of the normal consumer. Food consumers have moved up Maslow’s hierarchy of needs pyramid from satisfying basic physiological
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1. INTRODUCTION In today’s competitive world the practical study forms an important part in each and every professional course. The MBA is a course in which the theoretical knowledge is backed by the practical study. That study is in the form of different projects which are undertaken during the MBA course. Here we have done a project on a READY TO EAT FOOD INDUSTRY as a part of MARKETING RESEARCH INFORMATION SYSTEM course. The current situation is made known to the students when they undertake the
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centers‚ and the private labels relied on wholesalers and third-party distributors by giving them 10% margin on the wholesale price paid by the retailer. ¨ What are the key core competencies and success factors needed in this industry? - Creativity‚ food engineering‚ keeping the right product in the marketplace‚ process expertise‚ knowledge of the consumers‚ technology‚ product innovation‚ and quality improvements. ¨ How do you see the private label cereal manufacturers with respect to the key
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1 Why Industry Ready-to-Eat cereal been such a profitable business? What changes have led the industry to a "crisis"? Through an analysis of Porter’s 5 Forces focused on competitors‚ we highlight the elements that determine profitability: The suppliers of this industry would be cereal farmers who do not have much power as this product is a commodity. So any provider is easily replaceable. Customers must breakfast and this is a very good option‚ are hamstrung against price changes
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A study on Indian ‘Ready-to-Eat’ Food Industry 1. Problem Identified 1.1 Problem Definition Indian lifestyle is undergoing a massive socio-economic change‚ which is also being reflected in food habits. Owing to this fact‚ India is experiencing a significant growth in the ‘Ready-to-Eat’ Food industry. The Indian ‘Ready-to-Eat’ industry is making a huge progress and Ready-to-eat foods market in India is expected to reach Rs 2900 Cr by 2015. The popularity of ready-to-eat packed food now
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History Modern convenience food saw its beginnings in the period that began after World War II in the United States. Many of these products had their origins in military developed foods designed for storage longevity and ease of preparation in the battle field. After the war‚ many commercial food companies were left with surplus manufacturing facilities. These companies developed new lines of canned and freeze dried foods that were designed for use in the home. Like many product introductions‚ not
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Executive Summary Indian snack food industry comprises of many Indian as well as MNCs. The Indian snack market reached a value of $307.7 million in 2001. The Indian snacks food market is of the order of 400‚000 tones. This wide range of products are categorized under Potato / Banana Chips‚ Namkeens & Fun-Foods. The organized market for chips is estimated to be 6500 tons valued at Rs.2 bn. The market for branded chips has been growing at a fast pace of around 20-25 % annually.
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The value chain‚ Appendix B‚ in the RTE cereal industry consists of branded manufactures and private labels that receive their raw materials from suppliers and then distribute their product to food stores‚ drug stores‚ and mass merchandisers where the end consumer can eventually purchase the cereal product. Private labels rely on wholesalers and third-party distributors to get their product on the store shelves where the end consumer can purchase these items. In the RTE cereal industry‚ there were
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Introduction Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food‚ typically the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. Outlets may be stands or kiosks‚ which may provide no shelter or seating‚ or fast food restaurants (also known as quick service restaurants). Franchise operations which
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CRISES Paul Krugman‚ January 2010 As this is formally billed on this program as the Nobel lecture‚ I suppose that I’m expected to focus on the work for which I was honored with the prize. And yet … proud as I am of the work I and many others did on increasing-returns trade and economic geography‚ given what is happening in the world – and given what I’ve largely been working on these past dozen years – that work is not uppermost in my mind. Fortunately‚ there’s an out. The Nobel committee
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