Case Study of Vistakon and Disposable Contact Lenses Vistakon is a well-established‚ overwhelming market leader in the disposable contact lens industry‚ based on strong brand equity and channels of distribution. Additionally‚ as a subsidiary of Johnson and Johnson‚ Vistakon has considerable resources at its disposal. The launching of 1 Day Acuvue‚ with newly invested manufacturing technology in place‚ provides a great opportunity to preempt competition and thus enhance its positioning. However
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I recommend that Vistakon commence its launch nationwide. 1-Day Acuvue Disposable Contact Lenses (1-D Acuvue) represents a differentiated and exciting soft contact lens product. The point of difference of 1-D Acuvue relative to other soft contact lenses is its convenience and comfort. The primary market segment for 1-D Acuvue is the part-time contact lens wearer (3.9MM of total U.S population)‚ who wore them only on certain events. Vistakon would encounter less price resistance with these part-time
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Introduction In 1993 Vistakon developed a revolutionary product offering – 1 Day Acuvue lens‚ effectively introducing a new category in the vision correction market. Following the regional launch in 1994‚ Vistakon set out to work on alleviating barriers to product and maximizing efficiency of its customer acquisition efforts. The main business problem for Vistakon is to expand the market for the newly created category and sustain long-term leadership in the contact lens market. Competitive advantages
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Running Head: GLASSES VS. CONTACTS 1 Eyeglasses versus Contact Lenses Boone English 121 Instructor: Jill Mosley July18‚ 2011 GLASSES VS. CONTACTS 2 Eyeglasses vs. Contacts Lenses The human eye is an organ that allows vision. Some people suffer from a common vision problem called “Hyperopia or farsightedness” (Dictionary.com‚ 2011). People with Hyperopia can see objects that are far away‚ but have a hard time seeing things that are close. Another vision problem is
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marketing vistakon Vistakon has created a daily disposable lens at a time when the market for disposable lenses is declining and the market for frequent replacements is growing (see Figure 1). It must identify the target consumer segment(s) that benefit most from its primary differentiators and solidify its positioning and pricing strategies for national launch. For part-time users‚ Vistakon has the unique capacity to provide the most comfortable and convenient 1-day disposable lenses in mass
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Problem: Currently occupying the leading position in the soft contact lens market‚ Vistakon decided to be one step ahead its competition by launching 1 Day Acuvue – the one-day disposable lens concept. Although Vistakon obtained positive results in the test market‚ it faced unexpected problems that deterred the success of the new product. Despite a solid logistics plan for product delivery and a costly regional marketing campaign‚ Vistakon encountered challenges on its main part of the distribution
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should use cosmetic contact lenses or not” Abstract In Asia‚ girls wearing the cosmetic contact lenses are already become trendy‚ it is very popular these few years. What are cosmetic contact lenses? When you go shopping or buying something online‚ you may seen some cosmetic contact lenses that they say wearing the cosmetic contact lenses you can get a big eye or switch your color from brown to blue. They also use many models who are charming and wearing the cosmetic contact lenses to attract more
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Nike Maxsight Contact Lenses Descriptive Research Design Designed for athletic individuals in need of vision correction‚ Nike’s Maxsight contact lenses were developed through a partnership with Bausch and Lomb. The new lenses are available in grey-green or amber colors‚ depending on the primary sport of choice. Offering distortion-free optics by reducing glare and boosting contrast help Nike athletes “See Sport Better.” In addition‚ the Maxsight lenses filter over 90% of harmful blue light
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Vistakon seeks to be the leader in providing soft‚ daily disposable‚ high-quality contact lenses to the part-time lens user by providing superior quality products through innovative manufacturing and R&D combined with strong advertising presence and trade support. In 1987‚ Vistakon‚ an independent subsidiary of Johnson & Johnson‚ introduced Acuvue‚ the first soft‚ disposable contact lens through marked innovations in production and marketing. The “stabilized soft molding” production technique
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Executive Summary The case analysis report focuses on three major aspects; The Situation Analysis‚ Decision Analysis and Conclusions & Recommendations. The first part i.e. Situation Analysis would contain all the relevant information and all the decision factors that are present hence providing us with the actual problem statement plus the current condition of the Company‚ Collaborators‚ Customers and competitors. The second part of report i.e. The Decision Analysis would provide a carefully
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