Unit IV Case Study This case study is an analysis of the strategic issues faced by The Cliptomania Web Store in the development and launch of their e-business venture. Cliptomania‚ LLC‚ owned and operated by the Santo family‚ is an e-business that sells clip-on earrings throughout the United States‚ Canada‚ Ireland‚ Australia‚ and New Zealand (Brown‚ DeHayes‚ Hoffer‚ Martin‚ & Perkins‚ 2012). The Santos have discovered an underserved market niche and turned it into a viable e-business. The
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The Cliptomania™ Web Store Edgar Martinez Columbia Southern University Management information Systems Dr. Kimico Myers October 13‚ 2014 To my observation‚ the first strategic matter faced by the company in launching and developing their new e-business venture is to streamline their mode of operation by setting up their e-commerce site (web) and making it practical to their needs. Jim and Candy and Jim made the decision to hire a vendor to host their site. I addition‚ they went on to use the
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It is the American Dream: own your own business‚ and make loads of money. Well‚ that’s the dream part‚ then reality sets in: business licenses‚ put-up money‚ taxes‚ etc. In the case study of the Cliptomania Web Store‚ in 1999‚ John and Candy Santo discovered a marketing niche that they could tap into; selling clip-on earrings‚ over the internet‚ throughout the United States‚ Canada‚ Ireland‚ Australia‚ and New Zealand (Brown‚ DeHayes‚ Hoffer‚ Martin‚ & Perkins‚ 2012). This type of marketing is called
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Option 1: Food Webs Case Study Explain the theory in your own words based on the case study and suggested readings. A food web is a type of graph that depicts the relationship between the prey and the predators‚ also known as a system of food chains and how one another are related. This can be better explained as a connection in a community. Food webs are important because it is a direct illustration of the relationships among certain species within a certain community. Right away the graph
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Question 1 Web 2.0 is the term commonly used to describe the second version of the World Wide Web (Beal‚ n.d.). It focuses more on collaboration‚ social networking and sharing information online for users. It involves text‚ moving and non-moving images‚ and audios between two or more individuals‚ regardless of their location (HEFCE‚ 2008). From a static HTML pages‚ Web 2.0 now offers a more dynamic Web with more functions and capabilities‚ based on the serving Web applications (Beal‚ n.d.). Few
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shopper into the store is impulse buying (Stern‚ 1962; Kollat and Wallet‚ 1969). It results due to rapid decision making and individual’s desire for abrupt ownership
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1. Spatial Distribution of Lowe’s stores in the Toronto Area From Map One‚ we can see that Lowe’s stores are spread out across the Toronto area‚ covering large areas of the GTA and each store has its own large service area without overlapping with adjacent Lowe’s stores. This arrangement allows Lowe’s to develop healthy and non competitive trade areas. The large distances separating each store apart prevents internal competition forming up by individual stores wanting to gain more market control
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To: Pelican Stores Management From: Michael Pitz Date: February 12‚ 2012 Subject: Pelican Stores Coupon Promotion Results Coupon Promotion Results I have prepared specific descriptive statistics regarding the results from the coupon promotion day. These descriptive statistics such as the relationship between net sales and descriptive statistics on net sales by various classifications of customers‚ as well as the descriptive statistics concerning the relationship between age and net sales can
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Know the professional web design services offered by a Wellington Web Design Company What is a web design? A website design or web design is the conceptualizing‚ scheduling‚ and construction of websites. The process of designing a website includes the data planning‚ website structure‚ user interface‚ navigation‚ colors‚ layout‚ images‚ and fonts. All these elements are pooled with the design principles to construct a website with the intention of promoting the merchandise and services of a company
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Bibliography: David‚ F. R. (2005). Strategic Management - concepts and cases (11 ed.). South Carolina: Prentice Hall. Dawood‚ T. U. (2003‚ May 1). The future of fashion. Retrieved January 11‚ 2009‚ from Dawn - The review: http://www.dawn.com/weekly/review/archive/030501/review1.htm Embassy of Pakistan Fashion Avenue Quarterly
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