1. MTV is a good example for the maxim “think globally‚ act locally”. globalization seems to homogenize the attitudes and spending habits‚ but I think that there is still difference between viewers for cultural or religional reasons. For example French people wouldn’t choose to watch american programs special to their culture such as american wrestling . Otherwise I think that Globalization sometimes don’t affect people directly . it affect first leading members of society like singers‚ writers
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MTV NETWORKS: A GLOBAL BRAND GOES LOCAL TALKSHOW: MTV 30 | Role play: 1. MC 1& Telephone holder: Tokimitsu 2. MC 2: Manh Cuong 3. Guest speakers:- Senior Manager of MTVAsia – Mr. San Nong Lau‚ who has been in this position for more than 15 years: Trung Ha- CEO of MTV Networks - Mrs. Judy Mc Grath‚ who has just resigned as the CEO of MTV Networks at the age of 57 –: Phuong Anh 4. Reporter from TIME Magazine (Asia Edition‚ Hong Kong): Nhan 5. Audiences at the talk show: Huyen
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CONNECTING WITH THE CUSTOMER case presented by GROUP-7 Anamika Chakraborty (068104) Debarati Guha (068108) Debrupa Bose (068123) Priyadarshini Ghose (068101) Subhrangshu Pyne (068142) SYNOPSIS: It is rare to find anyone who has not heard of MTV. MTV is a household name to teenagers almost everywhere around the world. In the year of 1981 MTV was launched as a music television and in the year of 2004 it was placed in the top 50 brands in Businessweek’s global ranking. It is one of the
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MTV: Building Brand Resonance 1 – What is the MTV brand image? How valuable are the MTV brand associations? What should its core values be? The MTV brand started out with a focus on the music where it helped to launch the visual impact of bands through music videos. MTV is a youth oriented brand‚ that started as a purely music video station‚ and has now involved into a pop-culture station with a mix of long-form programming‚ and videos. They created stars and termed new expressions like VJs
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MTV Strategic management is the process of analyzing the current situation‚ developing appropriate strategies‚ putting those strategies into action and evaluating and changing those strategies as needed (Coulter‚ 2013). This is exactly what MTV has done over the years since the beginning of its journey‚ which began in 1981. MTV has been using a first in market strategy‚ with the addition of MTV Asia‚ Latin America‚ Turkey and Arabia‚ which in turn is helping them to succeed by focusing on several
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Materiel Acquisition Management MGT 5084 Case Study – Sopraffino Goes Global Sopraffino is a single business based on Italian heritage‚ founded in Danville‚ California in 1998. Sopraffino is known as first class or super fine in Italian. The company started transacting business focused on selling gallery items‚ beautiful gifts‚ and furniture. After six months that the business has been in existence‚ the company declared a small amount of net income which is not enough to cover the company overhead
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Running Head: MTV MTV Case Study Bette Midler Marketing 201 Professor Dumbledore Hogwarts July 11‚ 1899 MTV Global Marketing Some of the environmental strategies that MTV has had to overcome in order to succeed in International business are; the realization of having to do costly updates in order to satisfy and gain customers in new countries‚ change their product pertaining toeach market‚ and be very patient with each countries needs and wants in order to succeed in that
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MTV Networks – The Arabian Challenge Case Study Question 1: Experts felt that one of the biggest challenges faces by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. What challenges does the culture pose to MTV? When talking about Arab it must be clear that there is not just “one” culture or society; it is full of different and various communities‚ groups and cultures. It can be said that each of these Arab countries have different thinking and
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Case Study-MTV‚ building brand resonance Fangzi Zhan UFID: 6158-9959 1. The brand images of MTV are youth‚ culture‚ music‚ and informational. The brand associations of MTV are fun‚ edgy fashion trends‚ creative‚ youthful‚ contest. MTV keeps their brand message consistent‚ which creates powerful image among its viewers‚ especially young viewers. Many famous artists can attribute their fame to MTV‚ because audiences expect MTV to represent and broadcast shows that are trendy and edgy. Many
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Objectives and Strategies MTV began as a unique and entertaining concept. A non-stop music video channel‚ which “served as a new promotional tool for recording artists‚ a new advertising vehicle for manufacturers‚ [and] a unique program format for cable operators” (Benjack 280). For most of the 1980s MTV remained an outlet for performers to simply get their new music noticed and attract new fans with creative videos. One of the earliest and greatest cable success stories; MTV was established by Warner
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