JetBlue Airways airline was established by David Neeleman as a low-fare airline with high-quality customer service. His goal was to create an airline that was innovative for the current market. Their main focus was to provide service to areas that were underserved as well as to large cities with overpriced fares. He aimed to establish a strong brand that differentiated itself from its competitors by being a safe‚ reliable and low cost-airline. Neeleman managed to achieve this partially by hiring
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Business Finance Policy: FINA 380-01 Dr. William Brent February 3rd 2009 JetBlue Airways: IPO Valuation Table of Content I. Statement of Problem II. Alternative Solutions III. Analysis of the Alternatives IV. Final Recommendation V. Appendix I. STATEMENT OF THE PROBLEM David Neeleman‚ CEO of JetBlue Airways and his management team have realized that JetBlue is still making profit despite the many challenges facing the airline industry after the September
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Introduction The purpose of this paper is to evaluate the business strategy of JetBlue Airways. JetBlue was founded by David Neeleman in 2000 and quickly became one of the largest discount airlines in the United States. It was started in the east coast primarily and expanded throughout the country and entered the international market soon after that. JetBlue received the “#1 Airline Brand” rating10 even while keeping its advertising costs significantly lower than Southwest Airlines. Jet Blue’s
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Coach Bob Knight and Coach Mike Krzyzewski are arguably two of the best coaches to have ever coached college basketball in terms of notoriety and success. Anyone can reference a stat book and realize how successful these two coaches have been‚ according to the numbers‚ but comparing their leadership styles and approach to the game is a whole other story. While the two coaches have completely different leadership styles‚ Coach K and Coach Knight have more in common than just developing future NBA
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I. Current Situation A. Current Performance: JetBlue Airways Corporation is a passenger airline that has established a new airline category a “value airline” based on service‚ style‚ and cost. Known for its award winning customer service and free TV as much as for its low fares‚ JetBlue believes it offers its customers the best coach product in markets it serves‚ with a strong core product and reasonably priced optional upgrades. JetBlue operates primarily on point-to-point routes with its
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of Air Canada and WestJet Airlines Air Canada is the largest airline in Canada‚ with its headquarters located in Montreal‚ Quebec. Formally named Trans-Canada Airlines‚ the airline was established in 1936 by Canadian federal government. However‚ in 1988‚ Air Canada was privatized due to the deregulation of the Canadian airline market. Air Canada serves over 38 million passengers annually and provides direct passenger service to more than 190 destinations on five continents. WestJet is the second largest
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The Organization: WestJet Competitors: AMR Corporation (American Airlines)‚ Air Canada‚ Alaska Air Group‚ Inc. Markets: Vacation goers who would prefer flying instead of driving long hours and business travelers where they can get a faster service because they have to be somewhere in a specific time. Industry (or sector): Airline Industry The Macro-environment: Political‚ Economic‚ Social‚ Technological‚ Environmental and Legal POLITICAL: Transport Canada regulates the pre-board security
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November 15‚ 2011 Company Overview Westjet‚ established in1996‚ is a low-cost Canadian airline company specializing in flights to various destinations in Canada‚ the United States‚ the Caribbean and Mexico. It is a non-union‚ self-run employee organization that focuses on world-class guest experience at an affordable rate. Westjet prides itself on a corporate culture that blends devoted employees with efficient service. Westjet’s business plan‚ since day one‚ has been focused on a distinct
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be used to value JetBlue’s shares? 3) At what price would you recommend that JetBlue offer their shares? Potential Questions to be addressed in report submission * What is an Initial Public Offering and why is it such a big deal? * Is going public‚ particularly at the time they did‚ a good idea for JetBlue? * What do you believe JetBlue stock is really worth? * Does the financial forecast in case Exhibit 13 seem reasonable? * What are the key assumptions in the IPO valuation
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Case 26 JetBlue Airlines: Will It Remain “Blue” By: Shurui Sun CONTENTS Part 1: Introduction …………………………………… Page 2-3 Part 2: SWOT Analysis ………………………………… Page 3-6 Part 3: Porter Five Forces Analysis ………………………Page 6-8 Part 4: Financial Analysis ……………………………… Page 8-13 Part 5:Problems and Solutions ……………………………Page 13-14 Part 6: Recommendation …………………………………Page 14-15 Part 1: Introduction JetBlue Airlines Corporation was established on February‚ 1999 by David
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