LEADERSHIP & ORGANISATIONS COURSEWORK ASSIGNMENT TUTORIAL Leadership & Organisations 6BUS1001 – 0901 Semester A (2012-13) Case Study: ‘Virgin Atlantic and Ryanair’ Question: Using relevant leadership‚ management and motivation theory‚ compare and contrast the leadership styles of Richard Branson and Michael O’Leary. Critically discuss the state of affairs in the two organisations that are created or impacted by their leadership styles and behavior. Word Count: 1700 Your
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particularly far‚ they should look for reasons for scepticism about the strategic rationale; typically‚ the press coverage will provide ample guidance here. .. _... E· .- lC ase xamp e ··_·.c The Virgin Group Students will probably have different views on the corporate rationale of the Virgin Group as this is a private limited company and Branson uses the media very carefully to enhance his business. He appears to have two images: the carefree adventurer and the astute entrepreneur. Students
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Virgin Cola( Shaking Up the Softdrinks Market It was official. Hubert Tan was named Vice-President for Sales and Marketing of InterBev‚ the latest addition to the business empire of taipan Lucio Tan. Hubert’s choice was not a difficult decision to make. After all‚ being in his late twenties‚ he was a go-go type of person who had a passion for business. There was great expectation that his joining would contribute greatly to the Tan group of companies. Hubert obtained his business
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Virgin mobile is planning to bring a cellphone service to the 14- 24 year market‚ which are overlooked by the big carriers. The young market is overlooked by carriers because they lack good credit or any credit history at all. In addition‚ the customer dissatisfaction in the industry is high so Virgin plans to improve customer experience for young users. The goal for Virgin is creating brand loyalty. It is would make the most sense to analyze the landscape of the whole industry using the Porter’s
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1. What are the various nationwide T-Mobile rates/plans available in your area? In my area T-Mobile offers a few plan options. The various nationwide T-Mobile rates/plans available in my area are the 1 GB plan for $50.00 a month‚ the 3 GB plan for $60.00 a month‚ the 5 GB plan for $70.00 a month and the Unlimited plan for $80.00 a month. While T-Mobile states these plans are offered in my area‚ this is somewhat untrue. After checking their coverage map it shows that coverage is limited at my home
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products. We have decided to improve on blackberry mobile. We were planned to improve the elements of blackberry mobile and not to create a new version of the mobile. The reason we wanted to improve the mobile was because blackberry mobiles have a negative reputation among consumers. Blackberry mobile also don’t have play store as other mobiles. Moreover‚ the mobile was slow to react into market changes and it was not cool as other mobiles. Blackberry was almost all the models had similar utility
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How would hedge fund front and middle office processes get impacted by mobile computing? In this era of technology and innovation‚ mobile computing has brought about a paradigm shift in the way firms deal with clients and the process they follow. Adoption of these technologies will also help hedge funds to improve their efficiency. Firstly one need to understand the function of front and middle office. Front office is the most important part of hedge fund as this division
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China Mobile is the world’s biggest telecom administrator. Having a client base of more than 300 million clients‚ its system highways 700 million instant messages each day and handles 250 million call each hour. China Mobile is maybe the main cellular network that gives continuous‚ dependable scope through passages‚ on interstates‚ inside skyscraper lifts also on top of Mount Everest. One of the one of a kind components of China Mobile overhauling magnificence is to customize its items‚ administrations
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Mobile Computing and Mobile Workforce for Lufthansa: A Case Study Submitted by: Suneel Shah‚ & 1. Are many of the Lufthansa’s challenges identified in the case similar to those being experienced by other businesses in today’s global economy? Explain and provide some examples. 2. What other tangible and intangible benefits‚ beyond those identified by Lufthansa‚ might a mobile workforce enjoy as a result of deploying mobile technologies? Explain. 3. Lufthansa was clearly taking a big
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A Case study on strategy implementation of Virgin Group by V S Rama Rao on January 18‚ 2009 Grabbing and successful: Richard Branson‚ entrepreneurial owner and founder of Britain’s untraditional Virgin Group‚ has fused two dissimilar lines of work – show business and commerce – into a single‚ extremely profitable enterprise. Virgin Group comprises more than 100 companies in 15 countries. It includes Virgin Atlantic‚ a 12 plane long distance carrier‚ the Virgin Retail Group outlets that sell CDs
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