Case 02 Gordon Bethune and the complete transformation of Continental Airlines Overview When Gordon Bethune left his job at Boeing in February 1994 to accept the position of chief operating officer (COO) of Continental Airlines‚ the company was struggling to survive. Even though it was the fifth largest commercial airline in the United States‚ with revenues of nearly 6 billion dollars‚ the company had reported a net loss every year since 1985‚ and was ranked the last among the top ten commercial
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Case Study-Southwest Airlines Leadership is one of the four functions that constitute the management process. And it is also one of the most popular management topics. Leadership is the process of inspiring others to work hard to accomplish important tasks. This essay will discuss the visionary and servant leadership and indicate which one is applied to Herb Kelleher and how The visionary leadership describes a leader who brings to the situation a clear and compelling sense of the future and
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October 2012 Jones Blair Case Study Jones Blair Company is a paint manufacturer that distributes paint to Texas‚ Oklahoma‚ New Mexico‚ and Louisiana with its manufacturing plant based in Dallas-Fort Worth (DFW). The main product line of the company is architectural paint with some line depth that they manufacture at their own plant; they also offer the sundries for painting towards their end customers. The sundries offered are not produced by the company itself but carries the Jones Blair brand logo
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a revenue of $8.55 billion‚ American Airlines‚ Inc. (American)‚ principal subsidiary of Dallas/Fort Worth-based AMR Corporation‚ was the largest airline in the United States. At year-end 1988 American operated 468 aircraft on 2‚200 flights daily to 151 destinations in the United States‚ Bermuda‚ Canada‚ Mexico‚ the Caribbean‚ France‚ Great Britain‚ Japan‚ Mexico‚ Puerto Rico‚ Spain‚ Switzerland‚ Venezuela‚ and West Germany. The objective of American Airlines revenue management effort was to maximize
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Problem 2 Jane Jones had advertised in the Yellow Pages that she was able to provide representation in uncontested divorces‚ wills and estates‚ as well as other services. It is outside the paralegal’s scope of practice to deal with matters involving wills or family law‚ including divorce. This was a direct violation of the Paralegal Rules of Conduct‚ “A paralegal shall not advertise services that are beyond the permissible scope of practice of a paralegal” (Rule 8.02(3). As a paralegal‚ it
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The Differences of Strategic Positioning Between Southwest Airlines Corporation and Continental Airlines Nowadays‚ Porter’s 5 Rules of Strategic Positioning as a most common business theory plays a significant role in operating companies and planning business activities. Southwest Airlines Corporation (Southwest) proves that clearly by its success. And the year-end results of Southwest marked 29 consecutive years of making profit (Govindarajan and Lang‚ 2002). I will elaborate how the Porter’s 5
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Company Study of Northwest Airlines Business Ethics Ms. Dixon Albert Otos and Jesse Bucholz Introduction Northwest Airlines is one of the pioneers in the airline travel industry and is ranked as the fourth largest air carrier in the United States today. The success of the carrier depends on the quality and reliability of the service at a practical price. Close competitors force Northwest to introduce their services by increasing efficiency. This paper will try to look at different views
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Gary points out the importance of sending the appropriate signals during the initial stages of a team’s creation so that everyone is on the same page (pg. 3). At the time‚ Fletcher had an opportunity to set the tone and establish cohesion‚ but by failing to do so he ultimately let the situation get away from him. Fletcher had unknowingly established a single-leader unit (SLU) during his first attempt‚ as opposed to an effective team. He hired team members to perform certain functions within the
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Continental Airlines: Outsourcing IT to Support Business Transformation Prepared by Neils Christensen and Keri Pearlson As the Texas sun began to set‚ Janet Wejman‚ the Chief Information Officer for Continental Airlines looked out the window of her Houston-based office and considered what her next move should be. It was now November 1996 and while she had only been with the company for a few months‚ she faced a dilemma relating to the airline’s information technology outsourcing agreement with
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Southwest Airlines was founded by Rollin King and Herb Kelleher and began in 1971‚ servicing Dallas‚ Houston and San Antonio. In the mid 1980’s Southwest Airlines was the first to offer the frequent miles program. Allowing the passenger to bank traveled air miles to be latter used credit for a free ticket or reduced airfare. Southwest Airlines were also the pioneers of the senior discounts‚ fun fares and the fun packs. 1984 marked the 4th consecutive year Southwest Airlines ranked number one in
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