1) The marketing department can use the operational CRM technologies of a list generator‚ campaign management and cross-selling and up-selling. List generators compile customer information from a variety of sources and segment the information for different marketing campaigns. List generators provide the marketing department with a solid understanding of the type of customer it needs to target for marketing campaigns. Campaign management systems guide users through marketing campaigns performing
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business/industry. 2. The company has a huge customer analysis and database‚ which cover all categories. 3. It includes real-time customer feedback at the point-of-purchase Weakness: 1. The company has to push forward its business in order to be competitive among other companies doing the same business. 2. Being the comparison search engine has nothing much to develop in terms of income besides selling PPC‚ click-through and customer analysis information for merchants.
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in India and The Philippines – Part 3 - Jana Mobile http://www.jana.com/blog/mobile-usage-in-india-and-the-philippines-part-3/ Products Blog Case Studies Global Partnerships About Contact Mobile Usage in India and The Philippines – Part 3 Part 3 of a 4-part series on mobile usage in India and The Philippines 18.07.13 Jana Research Technology We have already presented part one and part two of our four-part series on mobile usage in India and The Philippines. Today we
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1 Fuad Husein‚ Andreas Gausrab‚ Elie Bensaci - University of Ottawa’s Executive MBA - January 2002 1 Mobile Commerce A Business Model for Success •Thank you for taking time to hear our presentation today •This project is a team effort by Elie Bensaci‚ Fuad Husein and Andreas Gausrab. Elie is a U of O student in the international MBA program. His contribution to the project is integrated into this presentation. Elie resides in Paris France so for obvious geographic reasons he will not be
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you will) of achieving growth levels that were unimaginable at the time and most importantly of becoming a leader in the business of microchip technology. In order to accomplish this‚ the team started the planning process by conducting a thorough analysis of the external environment‚ scanning for potential clients and competitors‚ as well as looking internally for highly motivated and skilled staff. King put great emphasis on finding out and understanding their clients’ needs‚ which added to their
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THE IMPACT OF PORTFOLIO INVESTMENT ON ECONOMIC GROWTH IN SOUTH AFRICA South Africa is committed to maintaining an open environment for investment. This is core to long-term‚ sustainable‚ economic growth. As a low-savings developing economy‚ with high domestic investment requirements‚ South Africa requires to attract foreign direct investment in order to support domestic investment financing requirements (National Treasury‚ 2011). South Africa has re-entered this changing environment in full awareness
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CONTENT | BRIEF HISTORY OF MOBILE BANKING | INTRODUCTION OF MOBILE BANKING | MOBILE BANKING CONCEPT | PRIMARY MODELS FOR MOBILE PAYMENT | MOBILE BANKING IN INDIA | MOBILE BANKING TECHNOLOGY | CHALLENGES FOR A MOBILE BANKING SOLUTION | ROLE OF HANDSETS IN MOBILE BANKING | FRAUDS & SAFETY MEASURES IN MOBILE BANKING | RECESSION IS NOT AFFECTING MOBILE BANKING | POSITIVENESS OF MOBILE BANKING | PROCEDURE OF REGISTRATION | Problems in m banking | RBIS AND M BANKING
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Case 2B: The Small/Large Anomaly Maastricht University School of Business and Economics Maastricht‚ 15 September 2009 Maastricht University School of Business and Economics Maastricht‚ 15 September 2009 Table of Content Introduction 3 Summary Statistics 4 Spread Portfolio 5 Evaluate the CAPM 6 Conclusion 7 References 8 Introduction The Capital Asset Pricing Model (CAPM) is an equilibrium model that underlies all modern financial theory. It predicts
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The entire digital marketing world is quickly converging on mobile as a favorite shopping partner. Thanks to the increasing purchases and usage of smartphones‚ approximately 50% of adults aged 18-64 in the U.S. are mobile shopping. With all of these technologically advanced phones in pockets and purses‚ the way people shop is changing. Mobile shopping is not one activity - Mobile-shopping behaviors include using one’s phone to facilitate any part of the shopping experience -- from comparing products
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CASE STUDY 1 SEC ENFORCEMENT RELEASE- BRISTOL-MYERS 1. Access the SEC website‚ www.sec.gov‚ and do the following: -go to “Information for Accountants” -go to “The Division of Enforcement Chief Accountants Office” -go to “Accounting and Auditing Enforcement Releases” - then go to the enforcement release related to Bristol-Myers dated August 4‚ 2004. 2. What were the broad areas which the SEC addressed? 3. Of these issues‚ which one was by far the most significant in terms of dollars involved
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